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How to Win an Indian Election

How to Win an Indian Election
Author: Shivam Shankar Singh
Publisher: Ebury Press
Total Pages: 240
Release: 2019
Genre: India
ISBN: 9780143446842

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What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse dissemination of divisive propaganda and fake news? What does it take to win an election in India today? What is the future of politics in the country? Written by a former election campaign consultant for a major political party, How to Win an Indian Election takes readers into the forbidden world of election war-rooms and gives them a glimpse of how strategy is formulated, what works with voters on the ground and what doesn't. Based on research, interviews and the author's own experiences, this book is invaluable for its insight into the inner workings of politics, political parties and what really makes for a winning election campaign.


How to Win an Indian Election

How to Win an Indian Election
Author: Shivam Shankar Singh
Publisher: Penguin Random House India Private Limited
Total Pages: 240
Release: 2019-02-27
Genre: Literary Collections
ISBN: 9353054737

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What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse dissemination of divisive propaganda and fake news? What does it take to win an election in India today? What is the future of politics in the country? Written by a former election campaign consultant for a major political party, How to Win an Indian Election takes readers into the forbidden world of election war-rooms and gives them a glimpse of how strategy is formulated, what works with voters on the ground and what doesn't. Based on research, interviews and the author's own experiences, this book is invaluable for its insight into the inner workings of politics, political parties and what really makes for a winning election campaign.


How the BJP Wins

How the BJP Wins
Author: Prashant Jha
Publisher: Juggernaut Books
Total Pages: 256
Release: 2017-09
Genre: Elections
ISBN: 9386228459

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What's the secret of Modi's mass appeal? How does the RSS help at election time? Does communal incitement actually win votes? Why did Amit ShahÕs election maths fail him in Bihar? Prashant Jha answers these questions and more, dissecting the BJPÕs election machine with authority and insight


The Verdict

The Verdict
Author: Prannoy Roy
Publisher: Penguin Random House India Private Limited
Total Pages: 287
Release: 2019-03-14
Genre: Literary Collections
ISBN: 9353054850

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What are the key factors that win or lose elections in India? What does, or does not, make India's democracy tick? Is this the end of anti-incumbency? Are opinion polls and exit polls reliable? How pervasive is the 'fear factor'? Does the Indian woman's vote matter? Does the selection of candidates impact results? Are elections becoming more democratic or less democratic? Can electronic voting machines (EVMs) be fiddled with? Can Indian elections be called 'a jugaad system'? Published on the eve of India's next general elections, The Verdict will use rigorous psephology, original research and as-yet undisclosed facts to talk about the entire span of India's entire electoral history-from the first elections in 1952, till today. Crucially, for 2019, it provides pointers to look out for, to see if the incumbent government will win or lose. Written by Prannoy Roy, renowned for his knack of demystifying electoral politics, and Dorab Sopariwala, this book will be compulsory reading for anyone interested in politics and elections in India.


Costs of Democracy

Costs of Democracy
Author: Devesh Kapur
Publisher: Oxford University Press
Total Pages: 326
Release: 2018-06-13
Genre: Political Science
ISBN: 019909313X

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One of the most troubling critiques of contemporary democracy is the inability of representative governments to regulate the deluge of money in politics. If it is impossible to conceive of democracies without elections, it is equally impractical to imagine elections without money. Costs of Democracy is an exhaustive, ground-breaking study of money in Indian politics that opens readers’ eyes to the opaque and enigmatic ways in which money flows through the political veins of the world’s largest democracy. Through original, in-depth investigation—drawing from extensive fieldwork on political campaigns, pioneering surveys, and innovative data analysis—the contributors in this volume uncover the institutional and regulatory contexts governing the torrent of money in politics; the sources of political finance; the reasons for such large spending; and how money flows, influences, and interacts with different tiers of government. The book raises uncomfortable questions about whether the flood of money risks washing away electoral democracy itself.


When Crime Pays

When Crime Pays
Author: Milan Vaishnav
Publisher: Yale University Press
Total Pages: 434
Release: 2017-01-01
Genre: Political Science
ISBN: 0300216203

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The first thorough study of the co-existence of crime and democratic processes in Indian politics In India, the world's largest democracy, the symbiotic relationship between crime and politics raises complex questions. For instance, how can free and fair democratic processes exist alongside rampant criminality? Why do political parties recruit candidates with reputations for wrongdoing? Why are one-third of state and national legislators elected--and often re-elected--in spite of criminal charges pending against them? In this eye-opening study, political scientist Milan Vaishnav mines a rich array of sources, including fieldwork on political campaigns and interviews with candidates, party workers, and voters, large surveys, and an original database on politicians' backgrounds to offer the first comprehensive study of an issue that has implications for the study of democracy both within and beyond India's borders.


How to Win an Election

How to Win an Election
Author: Quintus Tullius Cicero
Publisher: Princeton University Press
Total Pages: 126
Release: 2012-02-13
Genre: Political Science
ISBN: 140084164X

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A primer on campaigning in ancient Rome that reads like a strategy memo from a modern political consultant How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)—and as relevant today as when it was written. A little-known classic in the spirit of Machiavelli's Prince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.


Elite Parties, Poor Voters

Elite Parties, Poor Voters
Author: Tariq Thachil
Publisher: Cambridge University Press
Total Pages: 353
Release: 2014-11-17
Genre: Political Science
ISBN: 1107070082

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Why do poor people often vote against their material interests? This puzzle has been famously studied within wealthy Western democracies, yet the fact that the poor voter paradox also routinely manifests within poor countries has remained unexplored. This book studies how this paradox emerged in India, the world's largest democracy. Tariq Thachil shows how arguments from studies of wealthy democracies (such as moral values voting) and the global south (such as patronage or ethnic appeals) cannot explain why poor voters in poor countries support parties that represent elite policy interests. He instead draws on extensive survey data and fieldwork to document a novel strategy through which elite parties can recruit the poor, while retaining the rich. He shows how these parties can win over disadvantaged voters by privately providing them with basic social services via grassroots affiliates. Such outsourcing permits the party itself to continue to represent the policy interests of their privileged base.


Votes and Violence

Votes and Violence
Author: Steven Wilkinson
Publisher: Cambridge University Press
Total Pages: 316
Release: 2006-11-23
Genre: History
ISBN: 9780521536059

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This book explains the relationship between Hindu-Muslim riots and elections in India.


The Political Campaign “How-to” Guide

The Political Campaign “How-to” Guide
Author: Nolan Crouse
Publisher: FriesenPress
Total Pages: 160
Release: 2021-06-02
Genre: Political Science
ISBN: 1039114636

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“I wasn’t lucky. I deserved it.” - Prime Minister Margaret Thatcher The Political Campaign “How-to” Guide is a book that offers step-by-step guidelines on how to win an election as well as providing answers to questions a candidate may have about campaign planning. Whether running for Chief, mayor, reeve, councillor, MLA, MP or trustee in an indigenous, provincial, federal, municipal or school board election, this detailed book will provide candidates with the knowledge they need to run a successful campaign. Nolan Crouse, MBA, CCMP(TM) served as councillor and mayor in Canada for 13 years. In this book, he shares the secrets to his success in winning four consecutive election campaigns. From making the initial decision to run for office, to putting together an effective campaign team and brand, to fundraising, door knocking, message delivery and advertising – all the way to election day and beyond – this book offers valuable tips, insights, knowledge and tactics that have been proven to be useful and effective. Complete with checklists, great stories, images and examples, The Political Campaign “How-to” Guide is a must-read for anyone with an interest in running for public office for the first time or running for re-election in Canada. Most of the key principles also apply to all orders of elected office in the United States and many other democracies around the world.