How To Use The Internet To Advertise Promote And Market Your Business Or Web Site With Little Or No Money Revised 3rd Edition PDF Download

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How to Use the Internet to Advertise, Promote, and Market Your Business Or Website

How to Use the Internet to Advertise, Promote, and Market Your Business Or Website
Author: Bruce Brown
Publisher: Atlantic Publishing Group
Total Pages: 0
Release: 2016
Genre: Business & Economics
ISBN: 9781601389497

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Revised edition of the author's How to use the Internet to advertise, promote, and market your business or website, 2011.


How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site

How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site
Author: Bruce C. Brown
Publisher: Atlantic Publishing Company
Total Pages: 338
Release: 2011
Genre: Business & Economics
ISBN: 1601384408

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Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.-- (1/28/2011 12:00:00 AM)


Good Small Business Guide 2013, 7th Edition

Good Small Business Guide 2013, 7th Edition
Author: Bloomsbury Publishing
Publisher: A&C Black
Total Pages: 600
Release: 2013-06-30
Genre: Business & Economics
ISBN: 1408178842

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Fully updated for this 7th annual edition, the Good Small Business Guide 2013 is packed with essential advice for small business owners or budding entrepreneurs. Offering help on all aspects of starting, running and growing a small business, including: planning, setting up or acquiring a business, getting to grips with figures, marketing, selling online, and managing yourself and others. Containing over 140 easy-to-read articles and an extensive information directory this fully updated guide offers help on all aspects of starting and growing a small business. Features a foreword from the National Chairman of the Federation of Small Businesses.


Specialty Shop Retailing

Specialty Shop Retailing
Author: Carol L. Schroeder
Publisher: John Wiley & Sons
Total Pages: 434
Release: 2007-06-04
Genre: Business & Economics
ISBN: 0470107413

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Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.


The Entrepreneur's Information Sourcebook

The Entrepreneur's Information Sourcebook
Author: Susan C. Awe
Publisher: Bloomsbury Publishing USA
Total Pages: 305
Release: 2012-01-16
Genre: Language Arts & Disciplines
ISBN: 1598847872

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For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.


Opportunities in Your Own Service Business

Opportunities in Your Own Service Business
Author: Robert McKay
Publisher: McGraw Hill Professional
Total Pages: 177
Release: 2007-10-04
Genre: Business & Economics
ISBN: 0071594140

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Choose your own adventure, and be your own boss! Get started in a career that has a future and is financially rewarding. Opportunities in Your Own Service Business provides you with a complete overview of the job possibilities, salary figures, and experience required to enter the service industry field. This career-boosting book will help you: Determine the specialty that's right for you, from catering to innkeeping to tax consulting Acquire in-depth knowledge of running your own service business Find out what kind of salary you can expect Understand the daily routine of your chosen field Focus your job search using industry resources Enjoy a great career as a: Travel agent • Franchisor • Painter • Child-care worker • Interior decorator


101 Ways to Promote Your Web Site

101 Ways to Promote Your Web Site
Author: Susan Sweeney
Publisher: Maximum Press (FL)
Total Pages: 0
Release: 2001
Genre: Internet marketing
ISBN: 9781885068576

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Provides entrepreneurs, small business owners, corporate marketing managers, and consultants with tools and information on proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the Web site.


How to Say It: Marketing with New Media

How to Say It: Marketing with New Media
Author: Lena Claxton
Publisher: Penguin
Total Pages: 244
Release: 2008-09-02
Genre: Business & Economics
ISBN: 9780735204324

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Read Lena Claxton and Alison Woo's posts on the Penguin Blog. The essential resource for building a global community of customers. How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.


Internet Advertising and Promotion

Internet Advertising and Promotion
Author: Jerry Graham
Publisher: JIREH Marketing
Total Pages: 84
Release: 2011-09-24
Genre: Business & Economics
ISBN: 1466328452

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Over the last 10 years or so, the Internet has become more and more ingrained in our daily lives. People use the Internet to search for almost everything, including local businesses and other local information. With the explosive growth of smartphones, this rush to the Internet for information is clearly accelerating. The question you must ask yourself is, "When someone is looking for the products/services I offer, and they look on their smartphone or on their computer, can they find me?" If the answer is "no", or even if the answer is "I have a website, but it's not bringing me any new customers," then this book, full of free Internet Advertising ideas is for you. The bottom line is that if you're not on page 1 of a Google search for your product or service, you are virtually invisible. If you're still relying on your very expensive ad in the Yellow Pages to bring you new customers, you've undoubtedly noticed a sharp drop-off in effectiveness over the last several years. There is a concern that the cost of Internet advertising is prohibitive and that only the major corporations can play that game and win. The truth is just the opposite. More and more, the big boys are falling off of page 1 as Google continues to move toward their local search strategy. Internet advertising marketing is rapidly becoming the media of choice, especially for small, local businesses. This book describes many of the things that you need to be aware of when marketing on the web, as well as some of the ways that you can not only reach new customers, but get your existing customers to spend more money with you, and do it more often. Within this book you will find information such as: - Why mobile marketing is important and how to have a great mobile site... - How social media is changing things up, and how to have a great social media strategy... - Facebook Ads Best Practices... - How to make use of review sites like Yelp and CitySearch... - Things a site absolutely must have to be optimized for success... - And a LOT more.