How To Sell Office Appliances And Supplies PDF Download

This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1911 edition. Excerpt: ...salesman holds back some special inducement which he can bring forward just at the moment when his prospect, pen-poised, a little undecided as to whether to place his signature on the order blank or not, needs the final push. He shoots at his prospect this one last clinching argument to make the pen work. In the same way the letter should hold some final inducement to make the prospect act. In addition, the good salesman always has an order blank out of his pocket and ready for your signature when it comes to closing the order. He makes it as easy to order as possible; he does not ask his prospect to hunt up writing material and draw up a contract of sale, but has the order all printed and ready for you to fill out. This same principle applies to letters. Every circular letter soliciting sales, orders or inquiries, should have an order blank or a return post card or something that a man can sign and return. And in the closing it is important to keep away from weak, formal, hackneyed style--using such sentences as "Trusting we may be favored with your order," and "Anticipating a favorable reply." For these act as wet blankets over the flame of interest. The closing sentences should be filled with the idea of "doing it now." Say to the prospect, "Fill out and mail to us today the enclosed order blank--now--while it is in your hands;" or, "It is not a question of 'Can you?' but 'Will you?' save money on your scratch pads, your stenographer's note books, and desk blotters, that you buy in the future? This saving of price is within your easy reach--simply sign the enclosed order blank and the goods will be delivered at our risk." There are certain office supplies, fixtures, and some kinds of...