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The Art and Business of Teaching Yoga (revised)

The Art and Business of Teaching Yoga (revised)
Author: Amy Ippoliti
Publisher: New World Library
Total Pages: 306
Release: 2023-12-05
Genre: Health & Fitness
ISBN: 1608688798

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Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers’ repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you: • plan dynamic classes, including engaging digital content • build a loyal student base and become more financially stable • optimize your own practice • maintain a marketing plan and develop a unique brand • teach yoga to facilitate ease and inspire creative action in a troubled world


How to Master the Business of Yoga

How to Master the Business of Yoga
Author: Amanda Kingsmith
Publisher:
Total Pages: 0
Release: 2023
Genre: Business enterprises
ISBN:

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How to Master the Business of Yoga is a compilation of yoga business advice and tips from successful yoga teachers, yoga studio owners, marketing and branding experts, entrepreneurs, business coaches, and more. These are the tools and techniques that successful yoga teachers, business coaches, and entrepreneurs have used to create sustainable and thriving businesses.


Art and Business of Teaching Yoga (revised)

Art and Business of Teaching Yoga (revised)
Author: Amy Ippoliti
Publisher: New World Library
Total Pages: 306
Release: 2023-12-05
Genre: Health & Fitness
ISBN: 160868878X

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Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers’ repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you: • plan dynamic classes, including engaging digital content • build a loyal student base and become more financially stable • optimize your own practice • maintain a marketing plan and develop a unique brand • teach yoga to facilitate ease and inspire creative action in a troubled world


Teaching Yoga

Teaching Yoga
Author: Mark Stephens
Publisher: North Atlantic Books
Total Pages: 867
Release: 2011-09-06
Genre: Health & Fitness
ISBN: 1583944729

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THE FUNDAMENTALS OF YOGA: Discover the history and philosophy of yoga—plus tools for teaching 108 yoga poses, planning and sequencing your yoga classes, and much more. “Will help [yoga] instructors fine-tune their classroom skills and empower their personal practice.” —Yoga + Joyful Living Drawing on a wide spectrum of perspectives and featuring more than 150 photographs and illustrations, Teaching Yoga covers the fundamental topics of yoga for new and experienced yoga teachers. Inside, you’ll find: • A foundational overview of yoga philosophy and history • Presentations of yoga classics like Vedas; Upanishads; Bhagavad Gita; Yoga Sutras of Patanjali • Profiles of the 11 styles of contemporary yoga, including their history and distinguishing elements • Support and tools for teaching 108 yoga poses, breathing techniques, and meditations • Practical advice for classroom setup, and planning and sequencing yoga classes • Guidance through the process of starting and sustaining a career as a yoga teacher • Over 200 bibliographic sources and a comprehensive index • A useful appendix listing associations, institutes, organizations, and professional resources Addressing 100% of the teacher training curriculum standards set by Yoga Alliance—the world’s leading registry and accreditation source for yoga teachers and schools—Teaching Yoga is the perfect resource for experienced yoga teachers, teachers in training, and anyone interesed in deepening their understanding of their yoga practice.


The Business of Yoga

The Business of Yoga
Author: Casey Conrad
Publisher:
Total Pages: 239
Release: 2014-09-02
Genre: Hatha yoga
ISBN: 9780692256411

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How many more students would you like in your yoga classes? In The Business of Yoga the world's leading sales trainer for the health and fitness industry teams up with an experienced and successful yoga instructor who is also the former owner of an award winning ad agency to show you exactly how to use modern marketing concepts and tools to get more students and enjoy more profits from your studio or as an individual instructor. DISCOVER * Tons of ways to fill your classes with new students ' * How to create dozens of new profit centers within your studio or practice * Key steps to building long term students * How to stop worrying about the competition * The secrets for preventing low revenue periods & maximizing income year round Whether you're a studio owner who wants to take your yoga business to the next level, a yoga instructor who is finding it challenging to make ends meet, or just getting started with your career in the yoga business you will find this book to be transformational! You'll get the exact information, marketing methods and tools need to become successful doing what you love most - teaching yoga!


The Heart of Yoga

The Heart of Yoga
Author: T. K. V. Desikachar
Publisher: Simon and Schuster
Total Pages: 329
Release: 1999-03-01
Genre: Health & Fitness
ISBN: 1594778922

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The first yoga text to outline a step-by-step sequence for developing a complete practice according to viniyoga--yoga adapted to the needs of the individual. • A contemporary classic by a world-renowned teacher. • This new edition adds thirty-two poems by Krishnamacharya that capture the essence of his teachings. Sri Tirumalai Krishnamacharya, who lived to be over 100 years old, was one of the greatest yogis of the modern era. Elements of Krishnamacharya's teaching have become well known around the world through the work of B. K. S. Iyengar, Pattabhi Jois, and Indra Devi, who all studied with Krishnamacharya. Krishnamacharya's son T. K. V. Desikachar lived and studied with his father all his life and now teaches the full spectrum of Krishnamacharya's yoga. Desikachar has based his method on Krishnamacharya's fundamental concept of viniyoga, which maintains that practices must be continually adapted to the individual's changing needs to achieve the maximum therapeutic value. In The Heart of Yoga Desikachar offers a distillation of his father's system as well as his own practical approach, which he describes as "a program for the spine at every level--physical, mental, and spiritual." This is the first yoga text to outline a step-by-step sequence for developing a complete practice according to the age-old principles of yoga. Desikachar discusses all the elements of yoga--poses and counterposes, conscious breathing, meditation, and philosophy--and shows how the yoga student may develop a practice tailored to his or her current state of health, age, occupation, and lifestyle. This is a revised edition of The Heart of Yoga.


The Business of Yoga

The Business of Yoga
Author: Katy Appleton
Publisher: Singing Dragon
Total Pages: 128
Release: 2022-11-21
Genre: Health & Fitness
ISBN: 1787756432

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Many yoga teachers feel overwhelmed when it comes to grappling with the marketing and entrepreneurial aspects of their yoga business. With the market for yoga teachers becoming increasingly saturated, it is crucial that yoga teachers understand what makes their offering unique to implement a focussed business strategy. This part-guide, part workbook helps yoga teachers bridge the gap between the spiritual essence of being a yoga teacher and the financial viability of their business and is based on the authors' two decades worth of experience. Covering everything from the nuts and bolts of starting out as a yoga teacher, to navigating social media there is something for everyone, whether you're just starting out on your journey, or trying to propel your career to the next level. This book is part of the series 'Yoga Teaching Guides', which provides expert information on essential topics as well as ideas for creative teaching.


The Business Casual Yogi

The Business Casual Yogi
Author: Vish Chatterji
Publisher: Simon and Schuster
Total Pages: 223
Release: 2019-10-15
Genre: Business & Economics
ISBN: 168383870X

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Learn how to drive success and balance through adopting the principles of the world’s oldest and most successful fitness regime: Yoga. Yoga has long been embraced by the Western world for its physical, mental, and spiritual benefits—combining lifestyle philosophy and rewarding physical exercise with socio-economic practices for internal and external strength, focus, and calm. As yoga has found a home in mainstream society, its frameworks and techniques are proving increasingly relevant to leadership demands of the modern business world. This practical guidebook provides accessible methods for using yoga and Ayurveda as a means to fully unlock the creativity and leadership potential required to achieve career success, while simultaneously finding inner harmony and overall well-being. The authors—a successful California technology entrepreneur turned executive coach and a world-renowned Himalayan yofa master with a PhD—have created a real-world approach to establishing a lasting balanced lifestyle without the need for any prior yoga experience. In this illuminating book, they leverage their understating of the priorities of the busy modern professional to present a simple and accessible system for changing your life through yoga. Filled with physical and mental exercises, personalized guides for diet and lifestyle, and tools such as meditation and breathing exercises, The Business Casual Yogi has an easy-to-follow framework that will help you attain greater happiness, balance, and success. “An excellent book that makes the ancient wisdom tradition of Yoga accessible to a modern audience.” —Gopi Kallayil, Chief Evangelist, Brand Marketing, Google, and author of The Internet to the Inner-net and The Happy Human “The teachings of The Business Casual Yogi have helped me become a better person and leader. We all know the “what” —that yoga is good for us. For an engineer like me, I needed the “why” and the “how.” This book illustrates that and helps create a roadmap to achieve balance between body, mind and career success.” —Tuhin Halder, Vice President of Finance & Operations, Comcast Corporation “For those professionals looking to take their business and their personal lives to the next level, Vish has provided all the necessary tools and ingredients for your journey. Truly a book that personally inspires through introspection and one you will want to continually refer too.” —Jim Schlager, Principal, Moss Adams Wealth Management


Bankable Business Plans

Bankable Business Plans
Author: Edward G. Rogoff
Publisher: Rowhouse Publishing
Total Pages: 284
Release: 2007
Genre: Business & Economics
ISBN: 0979152208

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This book guides readers through a very comprehensive, step-by-step process to produce professional-quality business plans to attract the financial backing entrepreneurs need, no matter what their dream.


Yoga Business Mastery

Yoga Business Mastery
Author: Lucas Rockwood
Publisher:
Total Pages: 0
Release: 2022-10-18
Genre: Self-Help
ISBN: 9781544531847

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