How to Judge an Advertising Agency
Author | : Cross, J.H. company |
Publisher | : |
Total Pages | : 70 |
Release | : 1920 |
Genre | : Advertising |
ISBN | : |
Download How to Judge an Advertising Agency Book in PDF, ePub and Kindle
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download How To Judge An Advertising Agency PDF full book. Access full book title How To Judge An Advertising Agency.
Author | : Cross, J.H. company |
Publisher | : |
Total Pages | : 70 |
Release | : 1920 |
Genre | : Advertising |
ISBN | : |
Author | : J. H. Cross Company |
Publisher | : Forgotten Books |
Total Pages | : 64 |
Release | : 2015-06-02 |
Genre | : Business & Economics |
ISBN | : 9781330261408 |
Excerpt from How to Judge an Advertising Agency The President of a firm which spends several hundreds of thousands of dollars a year for advertising, which we prepare and place, said recently, at the end of a conference upon one of his products: "I used to think that all this talk handed out by advertising agency representatives was bunk, - and a lot of it is, because I have placed business through two other advertising agents and I have tried placing it direct, but I never made much progress until I employed the J. H. Cross Company six years ago. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author | : William M. Weilbacher |
Publisher | : N T C Business Books |
Total Pages | : 232 |
Release | : 1991 |
Genre | : Business & Economics |
ISBN | : |
Author | : Floyd Y. Keeler |
Publisher | : Routledge |
Total Pages | : 158 |
Release | : 2014-09-19 |
Genre | : Business & Economics |
ISBN | : 1317638557 |
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
Author | : H. E. Reisman |
Publisher | : |
Total Pages | : 32 |
Release | : 1914 |
Genre | : Advertising agencies |
ISBN | : |
Author | : American Association of Advertising Agencies |
Publisher | : |
Total Pages | : 40 |
Release | : 1947 |
Genre | : Advertising |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 824 |
Release | : 1923 |
Genre | : Advertising |
ISBN | : |
Author | : Brian Moeran |
Publisher | : Routledge |
Total Pages | : 351 |
Release | : 2013-09-13 |
Genre | : Social Science |
ISBN | : 1136795332 |
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
Author | : J. Armstrong |
Publisher | : Springer |
Total Pages | : 326 |
Release | : 2010-05-26 |
Genre | : Business & Economics |
ISBN | : 0230285805 |
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Author | : Collin Armstrong |
Publisher | : |
Total Pages | : 16 |
Release | : 1905 |
Genre | : Advertising |
ISBN | : |