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How To Improve Your Digital Presence

How To Improve Your Digital Presence
Author: Kyla Steitzer
Publisher:
Total Pages: 164
Release: 2021-08-12
Genre:
ISBN:

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Many brands are just chasing the latest digital marketing trend. When social media platform X becomes popular, they're posting on it. Why do some businesses dominate online whilst others constantly play catch up? Will your digital marketing strategy make you the most visible business in your sector? Digital marketing remains a relatively new discipline and most organizations are still learning how best to achieve the visibility they need online. This book is your blueprint for building your own best practice digital marketing strategy so that yours can be the business that wins the most leads and sales in your sector. Read this book to learn: - The five mindsets of digital marketers - The four elements that are always in place when a business is dominating its sector online. - How to build a foundation of great digital assets to enable best-in-class digital marketing in your organization. - How achieving mastery in strategic digital marketing also makes for a great career path and a great lifestyle.


SEO for Growth

SEO for Growth
Author: John Jantsch
Publisher: Seo for Growth
Total Pages: 238
Release: 2016-09-11
Genre: Search engines
ISBN: 9780692769447

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"Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.


Creating a Successful Digital Presence

Creating a Successful Digital Presence
Author: Gordon Fletcher
Publisher: Routledge
Total Pages: 231
Release: 2021-07-29
Genre: Business & Economics
ISBN: 1000416550

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Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.


Viralnomics

Viralnomics
Author: Jonathan Goodman
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2015-12-23
Genre: Internet marketing
ISBN: 9781518880971

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The author shares his personal insights and advice for successfully using social media to promote yourself, your service, or your product to the right audience.


The Power of Social Media

The Power of Social Media
Author: Andy Soto
Publisher:
Total Pages: 0
Release: 2024-07-06
Genre:
ISBN:

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Smart Church Management: A Quality Approach to Church Administraton

Smart Church Management: A Quality Approach to Church Administraton
Author: Patricia S. Lotich
Publisher: Bowkers
Total Pages: 366
Release: 2020-01-17
Genre: Education
ISBN: 9780991645022

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Church leaders understand that managing the day-to-day operations of a church can be challenging because of limited resources, managing volunteer labor, and supporting the needs of the congregation. Smart Church Management: A Quality Approach to Church Administration, Third Edition is an updated guide for managing the resources of a church - which is people, time and money. This book provides tools and examples for decision making and problem-solving for church administration that is easy to understand and more importantly, quick to implement! This book also includes discussion questions to provoke thought and discussion for church teams. This book is ideal for ministry students, church boards, church leadership and church administrators.


Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.


Hospital Marketing

Hospital Marketing
Author:
Publisher:
Total Pages: 116
Release: 1986
Genre: Business & Economics
ISBN:

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Digital Dominance

Digital Dominance
Author: N.D NGWANA
Publisher: ND Ngwana Bible Foundation
Total Pages: 36
Release: 2023-07-24
Genre: Business & Economics
ISBN:

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Boost your online presence and unlock the power of digital marketing with 'Digital Dominance: Mastering Online Marketing Strategies'. This comprehensive guide offers invaluable insights and practical tools to help you create compelling digital marketing campaigns that drive growth and engagement. 'Digital Dominance' explores the core components of effective online marketing, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click advertising, and more. It provides a detailed breakdown of each strategy, explaining how they work and how to implement them successfully. Beyond just explaining the strategies, the book provides a step-by-step guide to crafting your own digital marketing plan. It offers advice on setting goals, defining your target audience, choosing the right marketing channels, and measuring success. Each chapter includes real-world examples, practical exercises, and case studies, helping you apply the lessons to your own business. 'Digital Dominance' also addresses the challenges of online marketing, from managing your online reputation and ensuring data privacy, to staying up-to-date with the ever-changing digital landscape. It provides actionable tips and solutions to navigate these challenges, ensuring you can maintain your digital dominance. Whether you're a small business owner looking to boost your online presence, a marketing professional wanting to update your skills, or a student studying digital marketing, 'Digital Dominance: Mastering Online Marketing Strategies' is your essential guide to the world of online marketing. Unlock your potential for digital dominance today.


Digital Marketing Essentials

Digital Marketing Essentials
Author: Alvis Wilderman
Publisher: Independently Published
Total Pages: 0
Release: 2023-11-18
Genre:
ISBN:

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Digital Marketing Essentials: Practical Strategies For Thriving In The Online World Do you want to learn how to use digital marketing to grow your business and your brand online? Do you want to master the skills and tools that will help you reach and connect with your audience and customers in the digital age? Do you want to discover the secrets and best practices of successful digital marketers and businesses? If you answered YES to any of these questions, then this book is for you. Digital Marketing Essentials is a comprehensive and practical guide that will teach you the essentials of online marketing and how to use them to thrive in the online world. In this book you will learn: The essentials of online marketing and how to use them to thrive in the online world How to create and execute a digital marketing strategy that aligns with your business goals and vision How to use various digital channels and platforms, such as websites, social media, email, video, and online ads, to create and distribute valuable and relevant content for your audience and customers How to use data and analytics to measure and improve your digital marketing performance and impact How to comply with data privacy regulations and gain user trust in data handling How to use case studies and real-world examples to learn from successful digital marketing campaigns and businesses Discovering the secrets and best practices of successful digital marketers and businesses Applying the lessons and insights from this book to your own situation and context Digital Marketing Essentials is written by Alvis Wilderman, a digital marketing expert and consultant with over 10 years of experience in the field. He has helped hundreds of businesses and organizations to achieve their online marketing goals and grow their online presence. He has also taught and mentored thousands of students and learners who are interested in demystifying digital marketing and mastering the essentials of online marketing. Whether you are a beginner or an advanced digital marketer, whether you are a small business owner or a large corporation, and whether you are a student or a professional, this book will help you to learn and apply the essentials of digital marketing to your situation and context. Don't miss this opportunity to learn and master the essentials of online marketing and to thrive in the online world. Get your copy of Digital Marketing Essentials today and start your digital marketing journey.