How Consumers Use Product Information
Author | : William L. Wilkie |
Publisher | : |
Total Pages | : 90 |
Release | : 1975 |
Genre | : Consumer protection |
ISBN | : |
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Author | : William L. Wilkie |
Publisher | : |
Total Pages | : 90 |
Release | : 1975 |
Genre | : Consumer protection |
ISBN | : |
Author | : William L. Wilkie |
Publisher | : |
Total Pages | : 92 |
Release | : 1975 |
Genre | : Consumer education |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : |
Release | : |
Genre | : |
ISBN | : |
Author | : Nordisk Ministerråd |
Publisher | : Nordic Council of Ministers |
Total Pages | : 86 |
Release | : 2004 |
Genre | : Consumer behavior |
ISBN | : 9289310502 |
Product-related environmental information is an important policy instrument for a shift towards more sustainable consumption patterns, and such information helps consumers choose environmentally improved products. While ecolabeling has had a particularly strong breakthrough in Nordic markets, a number of other communication modes, such as environmental product declarations and producers' self-declared claims have been applied in both the consumer and business-to-business markets. This report comprises a summary of recent research on how Nordic consumers perceive, understand, and use product-related environmental information. A comprehensive literature review supplemented with expert interviews forms the foundation for this work. The report highlights well-researched areas and proposes areas where deeper knowledge and understanding is required. The research was conducted cooperatively between the International Institute for Industrial Environmental Economics (IIIEE) at Lund University in Sweden; the National Consumer Research Centre in Finland; and Environice in Iceland with the purpose to obtain and present a comprehensive picture of the situation in the Nordic countries.
Author | : Jagdish N. Sheth |
Publisher | : |
Total Pages | : 38 |
Release | : 1978 |
Genre | : Consumers |
ISBN | : |
How consumers use information is vital to understand for the communicator and the advertiser. There are three aspects about consumers' use of information. First, consumers do not use raw information but process it before using it. This processed information is significantly different from information provided by the communicator with respect to magnitude and descriptive as well as evaluating meaning of the information. Second, consumers are processed information in conjunction with other experiences in order to make judgments with respect to product or brand name in terms of attitudes, intentions and behavior. The mechanisms of judgments are not fully known, but they include the compensatory, conjunctive, disjunctive and lexicographic models of judgment. Third, consumers use information in five different ways: (1) to evaluate alternatives in making a choice; (2) to reinforce past choices as a rationalization process; (3) to resolve conflict between buying and postponing; (4) to remind when to buy and consume frequently purchased products; and (5) to aquire knowledge for epistemic purposes.
Author | : William L. Wilkie |
Publisher | : |
Total Pages | : 70 |
Release | : 1975 |
Genre | : |
ISBN | : |
Author | : United States. Department of Commerce |
Publisher | : |
Total Pages | : 148 |
Release | : 1979 |
Genre | : Commercial products |
ISBN | : |
Author | : Henry Assael |
Publisher | : South Western Educational Publishing |
Total Pages | : 824 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : |
This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.
Author | : W. L. Wilkie |
Publisher | : |
Total Pages | : |
Release | : 1975 |
Genre | : |
ISBN | : |
Author | : Howard R. Moskowitz |
Publisher | : John Wiley & Sons |
Total Pages | : 441 |
Release | : 2012-04-03 |
Genre | : Technology & Engineering |
ISBN | : 0813813662 |
During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business development perspective. This popular volume, now in an updated and expanded second edition, presents a unique perspective afforded by the author team of Moskowitz, Beckley, and Resurreccion: three leading practitioners in the field who each possess both academic and business acumen. Newcomers to the field will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide another perspective on commonly encountered problems and their practical solutions. This book is aimed at professionals in all sectors of the food and beverage industry. Sensory and Consumer Research in Food Product Design and Development is especially important for those business and research professionals involved in the early stages of product development, where business opportunity is often the greatest.