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Hotel Management. Report on Case Studies

Hotel Management. Report on Case Studies
Author: Laura Herrmann
Publisher: GRIN Verlag
Total Pages: 23
Release: 2014-08-05
Genre: Travel
ISBN: 3656710961

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Seminar paper from the year 2013 in the subject Tourism - Hotel Management, grade: 1,0, Stralsund University of Applied Sciences, course: Hotel Management, language: English, abstract: Nowadays the Internet is the most important source of information and the main channel for buying products. With more than 2.4 billion Internet users worldwide (Internet World Stats, 2012) and the highest population penetration in regions that are most relevant for tourism (see figure 1), it seems obvious, that the internet has been changing the sector in a crucial way since the 1980s and is still gaining importance. Therefore it “can be considered as one of the most influential technologies that changes the behavior of tourists” (Crnojevac, Gugić & Karlovčan, 2010: 41). While nowadays about 33% of all hotel rooms are booked via the Internet (Ricca, 2011) there is also a trend in the direction of booking directly on hotel websites. Efficiency, quality and flexibility convince the tourists, although still quite a large number of them ends up actually buying the product or service offline and only using the Internet as a platform for information exchange. But modern technology has not only changed the tourist’s behavior (for example the online search process also becomes longer and longer due to the great number of websites), but also the way tourism product and service providers organize and plan their marketing and communication strategies as well as how they adapt to constant changes in the needs of customers (Crnojevac, Gugić & Karlovčan, 2010). [...]


Cases in Hospitality Management

Cases in Hospitality Management
Author: Timothy R. Hinkin
Publisher: John Wiley & Sons
Total Pages: 171
Release: 2005-11-04
Genre: Business & Economics
ISBN: 047168693X

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Cases in Hospitality Management: A Critical Incident Approach, Second Edition is one of the few casebooks on the market that focuses specifically on hospitality management. It adopts a critical incident approach, a powerful teaching methodology whereby customers and employees are asked to identify actual experiences regarding service in the hospitality industry – both positive and negative - and then to describe the organization’s response to it. This approach encourages thorough analysis of a prominent issue, thus highlighting the wide range of complexities that face managers on the hospitality industry on a daily basis. Cases involving many segments of the industry - including airlines, railroads, private clubs, conference centers, travel agents, and restaurants – are included, as are fifteen new cases and a new section on hospitality technology.


Case Based Research in Tourism, Travel, Hospitality and Events

Case Based Research in Tourism, Travel, Hospitality and Events
Author: Marianna Sigala
Publisher: Springer Nature
Total Pages: 503
Release: 2022-01-05
Genre: Business & Economics
ISBN: 9811646716

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This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.


Case Studies in Hospitality Management

Case Studies in Hospitality Management
Author:
Publisher: Educational Institute of American Hotel & Motel Association
Total Pages: 0
Release: 1997
Genre: Clubs
ISBN: 9780866121590

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Hospitality Management

Hospitality Management
Author: Sally Messenger
Publisher: Palgrave
Total Pages: 160
Release: 1991
Genre: Hospitality industry
ISBN: 9780333546833

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Global Cases on Hospitality Industry

Global Cases on Hospitality Industry
Author: Timothy L. G. Lockyer
Publisher: Routledge
Total Pages: 653
Release: 2013-05-13
Genre: Business & Economics
ISBN: 113645232X

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Get a comprehensive research-based look at real life hospitality industry issues from leaders in the field Global Cases on Hospitality Industry is a comprehensive examination into hospitality issues around the world. This detailed look at the industry’s dynamics uses an international perspective that provides reader understanding by spanning several strategic and functional areas in management practices. Leading academics, trainers, and consultants from around the globe offer research-based perspectives on real life issues in this competitive industry. This important text extensively explores various aspects of the industry from both Asian and Western countries, providing important insights into policymaking, research, consulting, and teaching. Global Cases on Hospitality Industry presents extensively-researched illustrative case studies and accounts of revealing management practices from experts around the world. This book explains both the positive and negative impact of certain real life policy and management decisions in various aspects of the industry. This text discusses topics such as marketing, human resources, strategy, entrepreneurship, the use of technology, and ethics, using inside looks into different hospitality and travel and tourism companies. The book includes numerous figures and tables to clearly illustrate research data. Topics in Global Cases on Hospitality Industry include: consumer marketing research price promotions consumer behaviors bed and breakfast expectation analysis assessment of service quality company organizational structure labor productivity human resource issues franchise restaurants impact around the world tour operator strategies similarity of problems between the hospitality and tourism industries heritage tourism societal effects of tourism development ethical challenges and much more! Global Cases on Hospitality Industry is essential reading for hospitality management educators, students, trainers, and researchers in services management.


Case Studies in Hotel Management

Case Studies in Hotel Management
Author: Roger Doswell
Publisher: Random House Business
Total Pages: 138
Release: 1976
Genre: Hotel management
ISBN: 9780214202216

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Revenue Management and Pricing

Revenue Management and Pricing
Author: Ian Yeoman
Publisher: Cengage Learning
Total Pages: 0
Release: 2004
Genre: Business enterprises
ISBN: 9781844800629

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Revenue management is the process of allocating the right inventory to the right kind of customer at the right price to maximise revenue. It applies particularly to the service sector. Covering numerous industries, these case studies demonstrate a variety of scenarios, problems and solutions.