Hospitality Marketing Management 6th Edition PDF Download
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| Author | : David C. Bojanic |
| Publisher | : Wiley Global Education |
| Total Pages | : 384 |
| Release | : 2016-11-16 |
| Genre | : Business & Economics |
| ISBN | : 1119195152 |
Download Hospitality Marketing Management, 6th Edition Book in PDF, ePub and Kindle
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
| Author | : Reid |
| Publisher | : Wiley |
| Total Pages | : 0 |
| Release | : 2001-03 |
| Genre | : |
| ISBN | : 9780471405979 |
Download Hospitality Marketing Management Book in PDF, ePub and Kindle
| Author | : Robert D. Reid |
| Publisher | : Van Nostrand Reinhold Company |
| Total Pages | : 424 |
| Release | : 1989 |
| Genre | : Business & Economics |
| ISBN | : |
Download Hospitality Marketing Management Book in PDF, ePub and Kindle
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
| Author | : NRA Educational Foundation Staff |
| Publisher | : |
| Total Pages | : 400 |
| Release | : 2001-01 |
| Genre | : |
| ISBN | : 9780471442127 |
Download Hospitality Marketing Management Book in PDF, ePub and Kindle
| Author | : |
| Publisher | : |
| Total Pages | : 232 |
| Release | : 2014 |
| Genre | : |
| ISBN | : 9789380748726 |
Download Hospitality Marketing Management Book in PDF, ePub and Kindle
| Author | : Robert D. Reid |
| Publisher | : Wiley |
| Total Pages | : 0 |
| Release | : 2005-03-14 |
| Genre | : Business & Economics |
| ISBN | : 9780471696100 |
Download Hospitality Marketing Management, Student Workbook Book in PDF, ePub and Kindle
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
| Author | : National Restaurant Association, Educational Foundation Staff |
| Publisher | : Wiley |
| Total Pages | : 288 |
| Release | : 2001-02-01 |
| Genre | : |
| ISBN | : 9780471442011 |
Download Hospitality Marketing Management Book in PDF, ePub and Kindle
| Author | : James R. Abbey |
| Publisher | : Educational Institute |
| Total Pages | : 0 |
| Release | : 2014-08-18 |
| Genre | : Hospitality industry |
| ISBN | : 9780133594508 |
Download Hospitality Sales and Marketing Book in PDF, ePub and Kindle
In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.
| Author | : Bernard Davis |
| Publisher | : Routledge |
| Total Pages | : 412 |
| Release | : 2013-01-11 |
| Genre | : Business & Economics |
| ISBN | : 1136001220 |
Download Food and Beverage Management Book in PDF, ePub and Kindle
This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its five main sectors – fast food and popular catering, hotels and quality restaurants and functional, industrial, and welfare catering. New to this edition are case studies covering the latest industry developments, and coverage of contemporary environmental concerns, such as sourcing, sustainability and responsible farming. It is illustrated in full colour and contains end-of-chapter summaries and revision questions to test your knowledge as you progress. Written by authors with many years of industry practice and teaching experience, this book is the ideal guide to the subject for hospitality students and industry practitioners alike.
| Author | : Haemoon Oh |
| Publisher | : Routledge |
| Total Pages | : 576 |
| Release | : 2009-11-04 |
| Genre | : Business & Economics |
| ISBN | : 1136399976 |
Download Handbook of Hospitality Marketing Management Book in PDF, ePub and Kindle
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
