High Impact Marketing Manifesto
Author | : Mike Capuzzi |
Publisher | : |
Total Pages | : |
Release | : 2019-10 |
Genre | : |
ISBN | : 9781732512788 |
Download High Impact Marketing Manifesto Book in PDF, ePub and Kindle
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download High Impact Marketing Manifesto PDF full book. Access full book title High Impact Marketing Manifesto.
Author | : Mike Capuzzi |
Publisher | : |
Total Pages | : |
Release | : 2019-10 |
Genre | : |
ISBN | : 9781732512788 |
Author | : Michael Capuzzi |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 68 |
Release | : 2017-12-10 |
Genre | : |
ISBN | : 9781981612437 |
In this short, easy-to-read book, you'll discover 21 High Impact Marketing rules for creating more personal and relevant ways to attract, connect with and WOW! your leads, prospects and customers. Follow these time-tested rules and you and your business will instantly rise above any competition and be the "go to" choice in your community.
Author | : Mike Capuzzi |
Publisher | : CreateSpace |
Total Pages | : 72 |
Release | : 2014-03-01 |
Genre | : |
ISBN | : 9781496129109 |
High impact marketing is for the bricks and mortar, retail and professional practice business owner who wants to stand out and rise above their competition. Getting your business marketing noticed these days is harder than ever before. Every single one of your prospects and customers are being bombarded with noise which is distracting them and taking their attention away from you and your business. The High Impact Marketing Manifesto quick and easy-to-digest collection of 27 unconventional, yet proven and profitable marketing strategies for every type of bricks and mortar business. Even if you only implement two or three of these timeless strategies, your marketing stand out, become more attractive to your ideal recipient and ultimately more profitable.
Author | : Purna Virji |
Publisher | : Kogan Page Publishers |
Total Pages | : 353 |
Release | : 2023-07-03 |
Genre | : Business & Economics |
ISBN | : 1398608440 |
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
Author | : Ardi Kolah |
Publisher | : Kogan Page Publishers |
Total Pages | : 352 |
Release | : 2013-01-03 |
Genre | : Business & Economics |
ISBN | : 0749464534 |
Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. High Impact Marketing That Gets Results covers the full range of the marketing mix within the broader context of overall marketing strategy, including market and customer segmentation; writing a marketing plan; understanding the marketing mix; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.
Author | : Al Latenslager |
Publisher | : Cameo Publications |
Total Pages | : 146 |
Release | : 2006 |
Genre | : Real estate agents |
ISBN | : 0977465934 |
Author | : John Grant |
Publisher | : John Wiley & Sons |
Total Pages | : 291 |
Release | : 2009-08-11 |
Genre | : Business & Economics |
ISBN | : 0470687312 |
We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
Author | : Kevin Duncan |
Publisher | : A&C Black |
Total Pages | : 210 |
Release | : 2010-10-15 |
Genre | : Business & Economics |
ISBN | : 1408134381 |
Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
Author | : John F. Ellett |
Publisher | : Createspace Independent Pub |
Total Pages | : 216 |
Release | : 2012-11-07 |
Genre | : Business & Economics |
ISBN | : 9781478229223 |
The CMO Manifesto – A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who have been chartered to disrupt the status quo and become leaders of positive change at their companies. Based on research with successful CMOs from leading firms such as Anhueser-Busch, Fidelity, GE, General Mills and Proctor & Gamble, the book combines stories, insights and tools to help marketing executives maximize the impact of their critical first 100 days. Through 12 practical steps, The CMO Manifesto provides a clear, actionable roadmap of activities essential to the success of any marketing executive. Take the lead. Make an impact. Create change.
Author | : Blair Enns |
Publisher | : |
Total Pages | : 143 |
Release | : 2018 |
Genre | : Advertising |
ISBN | : 9781999523503 |