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Hello, My Name Is Awesome

Hello, My Name Is Awesome
Author: Alexandra Watkins
Publisher: Berrett-Koehler Publishers
Total Pages: 96
Release: 2014-09-15
Genre: Business & Economics
ISBN: 1626561885

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Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.


Hello, My Name Is Ice Cream

Hello, My Name Is Ice Cream
Author: Dana Cree
Publisher: Clarkson Potter
Total Pages: 242
Release: 2017-03-28
Genre: Cooking
ISBN: 0451495373

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With more than 100 recipes for ice cream flavors and revolutionary mix-ins from a James Beard-nominated pastry chef, Hello, My Name is Ice Cream explains not only how to make amazing ice cream, but also the science behind the recipes so you can understand ice cream like a pro. Hello, My Name is Ice Cream is a combination of three books every ice cream lover needs to make delicious blends: 1) an approchable, quick-start manual to making your own ice cream, 2) a guide to help you think about how flavors work together, and 3) a dive into the science of ice cream with explanations of how it forms, how air and sugars affect texture and flavor, and how you can manipulate all of these factors to create the ice cream of your dreams. The recipes begin with the basics—super chocolately chocolate and Tahitian vanilla—then evolve into more adventurous infusions, custards, sherbets, and frozen yogurt styles. And then there are the mix-ins, simple treats elevated by Cree's pastry chef mind, including chocolate chips designed to melt on contact once you bite them and brownie bits that crunch.


Hello. My Name Is God

Hello. My Name Is God
Author: Jeremy Pearsons
Publisher: Legacy Creative Group
Total Pages: 279
Release: 2009-05
Genre:
ISBN: 9781604630176

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God is ________. How do you fill in that blank? Is God a good and loving Father or an angry judge just waiting for us to make a mistake? God has introduced Himself to mankind in very pronounced ways. While some have recognized Him, still there are those who have encountered Him and had no idea who they were talking to. Which one are you? Would you instantly recognize God if you saw Him? Heard Him? What if He weren¿t wearing His name tag? You no longer have to be confused by conflicting opinions and theories. Hello. My Name is God. will help you fill in the blank with the truth of who He really is.


Hello, My Name Is Max and I Have Autism

Hello, My Name Is Max and I Have Autism
Author: Max Miller
Publisher: AuthorHouse
Total Pages: 37
Release: 2014-07-02
Genre: Biography & Autobiography
ISBN: 1496922999

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Max Miller is a 12 year old high functioning autistic. Max was diagnosed with autism at age 5. His original prognosis was that he would never learn and was deemed “unteachable.” It was recommended to his parents that he be institutionalized as he would never thrive. His parents defied this assertion and pressed forward with a blend of traditional and non-traditional therapeutic methods. The blend of methods worked and Max began to communicate. Max was non-verbal until age 6. He did not learn to read and write until age 10. He is now integrated in the classroom and reads at grade level. Due to his disability, Max encountered many forms of discrimination, mostly due to ignorance. He was denied access to the many things allotted to children—sports, education, scouting, birthday parties, even playdates. Despite these harms, Max chose not to be bitter. He embraced his autism and became an advocate for himself and for other children on the spectrum. When words were difficult to come by, Max would use art to communicate his feelings to his mother. He now uses art and essays as a tool to educate others about what it is like to have autism. An aspiring artist, his art has been displayed at the Denver Art Museum and 40 West Gallery. His art show, Insight into the Autistic Mind, is on constant display as part of Max’s in-services for groups interested in autism. He was profiled in the local media for his advocacy. Max has his own Facebook page for his art show and at present has 200 likes and growing. Max lives in Denver, Colorado with his mom and dad and four cats. He has a love of skateboarding, his PS3, writing, art and music. He wants to be a DJ and play in a jazz band when he grows up.


The Naming Book

The Naming Book
Author: Brad Flowers
Publisher: Entrepreneur Press
Total Pages: 152
Release: 2020-03-17
Genre: Business & Economics
ISBN: 1613084234

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NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests


Creating Brand Cool

Creating Brand Cool
Author: Joan Abraham
Publisher: Routledge
Total Pages: 108
Release: 2021-05-16
Genre: Business & Economics
ISBN: 1000386368

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In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.


Hello, My Name Is Mommy

Hello, My Name Is Mommy
Author: Sheri Lynch
Publisher: St. Martin's Griffin
Total Pages: 224
Release: 2004-04-07
Genre: Humor
ISBN: 1429906820

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Hilarious and true and inspirational, Hello, My Name is Mommy is for every pregnant woman and new mother who ever felt helpless and out of control instead of confident and aglow. Sure, women know pregnancy is no bed of roses, but Lynch taps into her own dysfunctional childhood and fears about becoming a mom to label a much profounder worry many moms-to-be have: that their own pasts were so screwed up that they're doomed to repeat the cycle. Dr. Spock may tell moms to trust their instincts, but Lynch's Misfit Mommies want to do every last thing but that. They feel like frauds and imposters, and Lynch's real-girl's voice will be instantly recognizable to them. Lynch will walk and talk new moms through it all: from lamenting the hot dogs and second-hand smoke they were raised on (and, of course, "you turned out just fine") to the realization that kids are kind of germy and gross (but feeling that way doesn't make one a bad mother) to keeping it together at work with Cheerios in the old nursing bra.


The Kindness Book

The Kindness Book
Author: Todd Parr
Publisher: Little, Brown Books for Young Readers
Total Pages: 32
Release: 2019-10-01
Genre: Juvenile Fiction
ISBN: 031653398X

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Beloved and New York Times bestselling author Todd Parr uses his signature blend of playfulness and sensitivity to explore the value and joy in being kind to others. With his trademark bright colors and bold lines, Todd Parr takes on a topic more important than ever: being kind to each other. This idea is both a perfect fit for Todd's cheerful, child-friendly positivity and incredibly close to Todd's own heart. No matter what other people choose to do, you can always choose to be kind -- and what a wonderful thing to be! Today's parents and teachers are looking for ways to instill empathy and kindness in children at a young age -- this book is the perfect introduction to a timely and timeless topic.


Brand Naming

Brand Naming
Author: Rob Meyerson
Publisher: Business Expert Press
Total Pages: 233
Release: 2021-12-14
Genre: Business & Economics
ISBN: 1637421567

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You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.


Brand New Name

Brand New Name
Author: Jeremy Miller
Publisher: Page Two
Total Pages: 0
Release: 2019-10-08
Genre: Business & Economics
ISBN: 1989025609

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Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.