Radio Advertising
Author | : Bob Schulberg |
Publisher | : N T C Business Books |
Total Pages | : 232 |
Release | : 1989 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Bob Schulberg |
Publisher | : N T C Business Books |
Total Pages | : 232 |
Release | : 1989 |
Genre | : Business & Economics |
ISBN | : |
Author | : Jonne Murphy |
Publisher | : |
Total Pages | : 260 |
Release | : 1980 |
Genre | : Business & Economics |
ISBN | : |
Author | : Marc G. Weinberger |
Publisher | : Lexington Books |
Total Pages | : 210 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : 9780669250039 |
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Author | : Pete Schulberg |
Publisher | : Contemporary Books |
Total Pages | : 264 |
Release | : 1996 |
Genre | : Business & Economics |
ISBN | : |
A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creativity, response, format, segmenting markets, direct response, co-op advertising, and integrating radio advertising into an overall communications plan. No bibliography. Updated from the 1989 edition. Annotation copyright by Book News, Inc., Portland, OR
Author | : Jonne Murphy |
Publisher | : |
Total Pages | : 252 |
Release | : |
Genre | : |
ISBN | : 9780608154718 |
Author | : Andrew Ingram |
Publisher | : John Wiley & Sons |
Total Pages | : 132 |
Release | : 2006-02-03 |
Genre | : Business & Economics |
ISBN | : 0470016116 |
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Author | : |
Publisher | : |
Total Pages | : 39 |
Release | : 19?? |
Genre | : Radio advertising |
ISBN | : |
Author | : Ned Midgley |
Publisher | : |
Total Pages | : 376 |
Release | : 2012-05-01 |
Genre | : |
ISBN | : 9781258331016 |
A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
Author | : Radio Advertising Bureau |
Publisher | : |
Total Pages | : |
Release | : 1995 |
Genre | : |
ISBN | : |
Author | : Jim Aitchison |
Publisher | : |
Total Pages | : 266 |
Release | : 2003 |
Genre | : Advertising |
ISBN | : 9780130093158 |