Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer PDF Download
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Author | : Dadwal, Sumesh Singh |
Publisher | : IGI Global |
Total Pages | : 532 |
Release | : 2019-11-15 |
Genre | : Business & Economics |
ISBN | : 1799801330 |
Download Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer Book in PDF, ePub and Kindle
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Author | : Sumesh Singh Dadwal |
Publisher | : |
Total Pages | : 532 |
Release | : 2019 |
Genre | : Electronic books |
ISBN | : |
Download Innovations in Technology and Marketing for the Connected Consumer Book in PDF, ePub and Kindle
Abstract: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insi
Author | : Sumesh Dadwal |
Publisher | : |
Total Pages | : |
Release | : 2020 |
Genre | : Information technology |
ISBN | : 9781799801320 |
Download Innovations in Technology and Marketing for the Connected Consumer Book in PDF, ePub and Kindle
"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and watches to access content"--
Author | : Stefan H.K. Wuyts |
Publisher | : Routledge |
Total Pages | : 372 |
Release | : 2011-01-19 |
Genre | : Business & Economics |
ISBN | : 1135176914 |
Download The Connected Customer Book in PDF, ePub and Kindle
In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.
Author | : Yeromin, Mykola Borysovych |
Publisher | : IGI Global |
Total Pages | : 209 |
Release | : 2020-11-27 |
Genre | : Social Science |
ISBN | : 1799838099 |
Download Universal Codes of Media in International Political Communications: Emerging Research and Opportunities Book in PDF, ePub and Kindle
Much like different lenses will give a camera a different view, different forms of media portray different aspects of political relations. Without conveyed messages through audiovisual media, individuals would lose those conveyed messages through sub-textual means. Universal Codes of Media in International Political Communications: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of audiovisual media and applications within political science. Featuring coverage on a broad range of topics such as media representation, political studies, and international communications, this book is ideally designed for policymakers, administrators, and government officials.
Author | : Tyagi, Pankaj Kumar |
Publisher | : IGI Global |
Total Pages | : 348 |
Release | : 2023-03-20 |
Genre | : Business & Economics |
ISBN | : 1668467348 |
Download Embracing Business Sustainability Through Innovation and Creativity in the Service Sector Book in PDF, ePub and Kindle
With the ever-increasing pressure and rivalry in the global business environment, businesses must develop sustainable practices that set them apart from the competition. Innovation and creativity are critical aspects of business that must be implemented in all areas for companies to not only survive but thrive. Embracing Business Sustainability Through Innovation and Creativity in the Service Sector provides comprehensive research about sustainable business through innovation and creativity in the service sector and aims to contribute to the knowledge of various sustainable business practices. Covering key topics such as tourism, hospitality, wealth creation, and entrepreneurship, this premier reference source is ideal for business owners, managers, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.
Author | : Medina-Quintero, Jose Melchor |
Publisher | : IGI Global |
Total Pages | : 404 |
Release | : 2023-05-08 |
Genre | : Business & Economics |
ISBN | : 1668465930 |
Download Global Perspectives on the Strategic Role of Marketing Information Systems Book in PDF, ePub and Kindle
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 2012 |
Release | : 2022-05-13 |
Genre | : Computers |
ISBN | : 1668462885 |
Download Research Anthology on Social Media Advertising and Building Consumer Relationships Book in PDF, ePub and Kindle
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Author | : Francisco J. Martínez-López |
Publisher | : Springer Nature |
Total Pages | : 336 |
Release | : 2021-05-26 |
Genre | : Business & Economics |
ISBN | : 3030765202 |
Download Advances in Digital Marketing and eCommerce Book in PDF, ePub and Kindle
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Author | : de Miranda, Guilhermina Maria Lobato Ferreira |
Publisher | : IGI Global |
Total Pages | : 243 |
Release | : 2020-12-18 |
Genre | : Education |
ISBN | : 1799840972 |
Download 4C-ID Model and Cognitive Approaches to Instructional Design and Technology: Emerging Research and Opportunities Book in PDF, ePub and Kindle
There has been an evolution of the explanations on the results of research on human learning and how digital technologies have supported the design of more efficient learning environments. Previous theories such as Richard Mayer’s cognitive theory of multimedia learning and John Sweller’s cognitive load theory have gained signification attention and remain the two main theories within the multimedia learning field. However, there has not yet been a book compiled of several investigations on the specific 4C-ID model that covers different domains of knowledge. The 4C-ID model combines the two main theories of Richard Mayer and John Sweller to advance the field of learning and instruction. 4C-ID Model and Cognitive Approaches to Instructional Design and Technology: Emerging Research and Opportunities explores the behavioral and constructivist approaches to learning and instruction and focuses mainly on the particular cognitive approach and resulting theories and insights of the 4C-ID model. The chapters present the results of three experimental studies applied to the teaching of electrical circuits, initiation to computer programming using the Alice microworld, and computer programming using Python textual language. This book is a valuable resource tool for computer programmers, computer scientists, teachers, educational psychologists, practitioners, researchers, academicians, and students interested in the various approaches to learning and instruction in terms of the 4C-ID instructional model.