Handbook Of Research On Business Social Networking PDF Download
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Author | : Cruz-Cunha, Maria Manuela |
Publisher | : IGI Global |
Total Pages | : 1060 |
Release | : 2011-10-31 |
Genre | : Business & Economics |
ISBN | : 1613501692 |
Download Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions Book in PDF, ePub and Kindle
Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking. The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.
Author | : Maria Manuela Cruz-Cunha |
Publisher | : |
Total Pages | : 566 |
Release | : 2011-10-14 |
Genre | : Science |
ISBN | : 9781668431900 |
Download Handbook of Research on Business Social Networking Book in PDF, ePub and Kindle
Author | : Hajli, Nick |
Publisher | : IGI Global |
Total Pages | : 462 |
Release | : 2015-04-30 |
Genre | : Business & Economics |
ISBN | : 1466683546 |
Download Handbook of Research on Integrating Social Media into Strategic Marketing Book in PDF, ePub and Kindle
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Author | : Pego, Ana |
Publisher | : IGI Global |
Total Pages | : 624 |
Release | : 2022-06-03 |
Genre | : Business & Economics |
ISBN | : 1799888584 |
Download Handbook of Research on Global Networking Post COVID-19 Book in PDF, ePub and Kindle
Management methodology and its applicability in society has changed drastically during the COVID-19 pandemic. Organizations have had to adopt new forms of resilience based on the needs of a different consumer. The COVID-19 market is a challenge for both producers and consumers as it meets new needs and a new capacity of merchandising. The Handbook of Research on Global Networking Post-COVID-19 fully unleashes the broad potential of entrepreneurial activity by exploring and highlighting new businesses and, as a result, the well-being of millions of people globally throughout the COVID-19 pandemic and prospects for the future. Delving into topics such as student empowerment, economic sectors, and personal finance, this book is an essential resource for managers, CEOs, consultants, faculty of higher education, students, researchers, policymakers, and academicians.
Author | : Bogueva, Diana |
Publisher | : IGI Global |
Total Pages | : 482 |
Release | : 2018-03-02 |
Genre | : Business & Economics |
ISBN | : 1522547584 |
Download Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption Book in PDF, ePub and Kindle
As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
Author | : Whitworth, Brian |
Publisher | : IGI Global |
Total Pages | : 1034 |
Release | : 2009-03-31 |
Genre | : Computers |
ISBN | : 1605662658 |
Download Handbook of Research on Socio-Technical Design and Social Networking Systems Book in PDF, ePub and Kindle
Addresses current issues of research into socio-technical systems (STSs). Provides suggestions on how social knowledge can synergize with technical knowledge.
Author | : Esiyok, Elif |
Publisher | : IGI Global |
Total Pages | : 572 |
Release | : 2020-08-07 |
Genre | : Business & Economics |
ISBN | : 1799832031 |
Download Handbook of Research on New Media Applications in Public Relations and Advertising Book in PDF, ePub and Kindle
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Author | : Luke Sloan |
Publisher | : SAGE |
Total Pages | : 709 |
Release | : 2017-01-26 |
Genre | : Social Science |
ISBN | : 1473987210 |
Download The SAGE Handbook of Social Media Research Methods Book in PDF, ePub and Kindle
With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.
Author | : Murugesan, San |
Publisher | : IGI Global |
Total Pages | : 1116 |
Release | : 2009-11-30 |
Genre | : Computers |
ISBN | : 1605663859 |
Download Handbook of Research on Web 2.0, 3.0, and X.0: Technologies, Business, and Social Applications Book in PDF, ePub and Kindle
"This book provides a comprehensive reference source on next generation Web technologies and their applications"--Provided by publisher.
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 1865 |
Release | : 2021-05-28 |
Genre | : Computers |
ISBN | : 179989021X |
Download Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Book in PDF, ePub and Kindle
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.