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Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Author: Gigauri, Iza
Publisher: IGI Global
Total Pages: 478
Release: 2023-06-26
Genre: Business & Economics
ISBN: 1668486830

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The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in today’s context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.


Handbook of Research on Sustainable Development Goals, Climate Change, and Digitalization

Handbook of Research on Sustainable Development Goals, Climate Change, and Digitalization
Author: Castanho, Rui Alexandre
Publisher: IGI Global
Total Pages: 684
Release: 2021-11-12
Genre: Business & Economics
ISBN: 1799884848

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In recent years, the world has been changing considerably. Within the many obstacles, barriers, and opportunities, three significant challenges should be considered for the future planning of our territories and cities: seeking to achieve Sustainable Development Goals (SDG), facing climate change, and performing a shift towards digitalization. Considering these three challenges, we can work toward a more sustainable future for the environment. The Handbook of Research on Sustainable Development Goals, Climate Change, and Digitalization elaborates on sustainability issues in the planning and development field regarding the environment. This text promotes understanding about the dynamics, challenges, and opportunities for the new decade regarding our common future planning. Covering topics such as circular economy, economic-ecological principles, and sustainable resilience, this book is essential for academicians, researchers, policymakers, environmentalists, scientists, technicians, decision makers, practitioners, and students.


Research Anthology on Measuring and Achieving Sustainable Development Goals

Research Anthology on Measuring and Achieving Sustainable Development Goals
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 1235
Release: 2021-12-30
Genre: Business & Economics
ISBN: 1668438860

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The Sustainable Development Goals are an ongoing focus around the world as the needs of people and society continue to evolve at a rapid pace. The need for a more sustainable future has never been more pressing as issues such as climate change, natural disasters, and overpopulation present unique difficulties for the decision makers of the world. In order for them to make the best decisions regarding current priorities and strategies, up-to-date and detailed research regarding where we currently are as a society, where we want to be, and the many challenges that stand in the way is crucial. The Research Anthology on Measuring and Achieving Sustainable Development Goals is a comprehensive assessment of the current innovative research and discussions on the challenges to achieving the UN’s Sustainable Development Goals and the measures that have already been put in place to achieve them. Covering topics such as green consumer behavior and peace promotion, this book is vital for academicians, scientists, researchers, students, postdoctoral students, specialists, practitioners, businesses, governmental institutions, decision makers, environmentalists, and policymakers.


Handbook on the Business of Sustainability

Handbook on the Business of Sustainability
Author: Yousafzai, Shumaila
Publisher: Edward Elgar Publishing
Total Pages: 608
Release: 2022-02-11
Genre: Business & Economics
ISBN: 1839105348

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This ground-breaking Handbook uniquely focuses on the business of sustainability, offering a fresh insight and practical solutions to the challenges that businesses face in making human activity sustainable. It is organized into four distinctive themes that cut across levels of analysis and illustrate a rich set of solution contexts that will guide future research.


Social Marketing and Sustainable Development Goals (SDGs)

Social Marketing and Sustainable Development Goals (SDGs)
Author: M. Mercedes Galan-Ladero
Publisher: Springer Nature
Total Pages: 377
Release: 2023-05-24
Genre: Business & Economics
ISBN: 303127377X

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This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.


Handbook of Sustainable Development

Handbook of Sustainable Development
Author: Giles Atkinson
Publisher: Edward Elgar Publishing
Total Pages: 621
Release: 2014-09-26
Genre: Business & Economics
ISBN: 1782544704

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This timely and important Handbook takes stock of progress made in our understanding of what sustainable development actually is and how it can be measured and achieved.ø


Sustainable Development Goals

Sustainable Development Goals
Author: Julia Walker
Publisher: John Wiley & Sons
Total Pages: 328
Release: 2019-08-27
Genre: Business & Economics
ISBN: 1119541840

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Achieving the Sustainable Development Goals through Finance, Technology and Law Reform Achieving the SDGs requires a fundamental rethink from businesses and governments across the globe. To make the ambitious goals a reality, trillions of dollars need to be harnessed to mobilise finance and accelerate progress towards the SDGs. Bringing together leaders from the World Bank, the financial and business sectors, the startup community and academia, this important, topically relevant volume explains what the SDGs are, how they came about and how they can be accelerated. Real-world case studies and authoritative insights address how to direct investment of existing financial resources and re-align the global financial system to reflect the SDGs. In depth chapters discuss how financial institutions, such as UBS Wealth Management, Manulife Asset Management and Moody’s Rating Agency are supporting the SDGs. The opportunities arising from Blockchain, Big Data, Digital Identity and cutting-edge FinTech and RegTech applications are explored, whilst the relevance of sustainable and transparent global supply chains is underscored. Significant attention is paid to law reform which can accelerate progress of the SDGs through SME Financing, Crowdfunding, Peer-to-Peer Lending and tax restructuring. To achieve the ‘World We Want’, much needs to be done. The recommendations contained within this book are critical for supporting a fundamental shift in thinking from business and governments around the world, and for building a more just and prosperous future for all.


Sustainable Development Goals, Climate Change, and Digitalization Challenges in Planning

Sustainable Development Goals, Climate Change, and Digitalization Challenges in Planning
Author: Rui Alexandre Castanho
Publisher:
Total Pages:
Release: 2021
Genre: Climatic changes
ISBN: 9781799884835

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"In the last few years, with the world changing considerably, this book looks into the many obstacles, barriers, and opportunities pertaining to the future planning of our territories and cities to achieve the sustainable development goals taking into account climate changes and the shift towards the digitalization"--


The Future of the UN Sustainable Development Goals

The Future of the UN Sustainable Development Goals
Author: Samuel O. Idowu
Publisher: Springer
Total Pages: 404
Release: 2019-06-15
Genre: Science
ISBN: 3030211541

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This book provides a business-oriented analysis of the United Nations (UN) Sustainable Development Goals (SDG). In order to assess their impact on businesses and corporations, the book addresses all 17 goals and a broad range of industries. Gathering contributions from Africa, Europe and Asia, it presents both critical reviews and case studies. In turn, the book seeks to predict likely developments during the next decade. To do so, it examines evidence from today’s business world and how companies and corporations have been adopting the SDGs since their release. In this regard, it discusses the changes that will be required and how the agenda will affect the continent’s development path. An underlying theme throughout the book is the role of monetary value and investment for sustainable development: whether through financing, enhanced turnaround resulting from a more educated population, or more socially innovative entrepreneurs.