Handbook Of Entrepreneurship And Marketing PDF Download
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Author | : Ian Fillis |
Publisher | : Edward Elgar Publishing |
Total Pages | : 480 |
Release | : 2020-07-31 |
Genre | : Business & Economics |
ISBN | : 178536457X |
Download Handbook of Entrepreneurship and Marketing Book in PDF, ePub and Kindle
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
Author | : Carvalho, Luísa Cagica |
Publisher | : IGI Global |
Total Pages | : 609 |
Release | : 2018-10-26 |
Genre | : Business & Economics |
ISBN | : 1522563083 |
Download Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Book in PDF, ePub and Kindle
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Author | : Robert D. Hisrich |
Publisher | : Edward Elgar Publishing |
Total Pages | : |
Release | : 2018-10-26 |
Genre | : Business & Economics |
ISBN | : 178811132X |
Download Entrepreneurial Marketing Book in PDF, ePub and Kindle
One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
Author | : Mark Casson |
Publisher | : OUP Oxford |
Total Pages | : 810 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 0199546991 |
Download The Oxford Handbook of Entrepreneurship Book in PDF, ePub and Kindle
Entrepreneurship is a key factor in economic growth, innovation, & the development of firms & businesses. Written by leading scholars, this book presents a comprehensive review of the research in entrepreneurship.
Author | : Robert Blackburn |
Publisher | : SAGE |
Total Pages | : 980 |
Release | : 2017-04-30 |
Genre | : Business & Economics |
ISBN | : 1473988098 |
Download The SAGE Handbook of Small Business and Entrepreneurship Book in PDF, ePub and Kindle
The SAGE Handbook of Small Business and Entrepreneurship offers state-of-the-art chapters on all aspects of this rapidly-evolving discipline. Original contributions from the best international scholars map the development of Entrepreneurship as an academic field, explore its key current debates and research methods, and also consider its future directions. Part One: The People and the Entrepreneurial Processes Part Two: Entrepreneurship and Small Business Management and Organization Part Three: Entrepreneurial Milieu Part Four: Researching Small Business Entrepreneurship This handbook will be the leading reference book for Entrepreneurship academics and researchers, as well as those from other associated disciplines including business and management, psychology, marketing, sociology and anthropology.
Author | : Anne M. Wenzel |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 214 |
Release | : 2012-01-16 |
Genre | : Business & Economics |
ISBN | : |
Download The Entrepreneur's Guide to Market Research Book in PDF, ePub and Kindle
Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers. The Entrepreneur's Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essential—and too-often overlooked—part of constructing a workable business plan. Author Anne M. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns. She discusses types of market research and makes it clear what market research can and can't do to improve the chances of success. Finally, the book shows entrepreneurs how to document findings as part of a well-written business plan that will be invaluable for their own decision-making and can also be shared with potential partners, lenders, and investors.
Author | : John R. Bryson |
Publisher | : Edward Elgar Publishing |
Total Pages | : 465 |
Release | : 2015-04-30 |
Genre | : Business & Economics |
ISBN | : 1781000417 |
Download Handbook of Service Business Book in PDF, ePub and Kindle
Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co
Author | : Beth Goldstein |
Publisher | : SAGE Publications |
Total Pages | : 301 |
Release | : 2019-12-17 |
Genre | : Business & Economics |
ISBN | : 1544397437 |
Download Entrepreneurial Marketing Book in PDF, ePub and Kindle
Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
Author | : Leonard M. Lodish |
Publisher | : John Wiley & Sons |
Total Pages | : 289 |
Release | : 2002-03-14 |
Genre | : Business & Economics |
ISBN | : 0471040207 |
Download Entrepreneurial Marketing Book in PDF, ePub and Kindle
The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet
Author | : Ed Nijssen |
Publisher | : Routledge |
Total Pages | : 162 |
Release | : 2014-04-29 |
Genre | : Business & Economics |
ISBN | : 1317936590 |
Download Entrepreneurial Marketing Book in PDF, ePub and Kindle
How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished.