Guerrilla Marketing For Dummies PDF Download
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Author | : Jonathan Margolis |
Publisher | : John Wiley & Sons |
Total Pages | : 386 |
Release | : 2008-11-24 |
Genre | : Business & Economics |
ISBN | : 0470457805 |
Download Guerrilla Marketing For Dummies Book in PDF, ePub and Kindle
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they are Develop a cohesive guerilla-marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketing Write a great press release Create opportunities for partnership and tie-ins Find budget-friendly ways to go guerilla Build a powerful online presence Work with existing contacts, publicists, and the press You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.
Author | : Jay Conrad Levinson |
Publisher | : Morgan James Publishing |
Total Pages | : 253 |
Release | : 2010-01-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 1600377599 |
Download Guerrilla Marketing for Writers Book in PDF, ePub and Kindle
Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
Author | : Jay Conrad Levinson |
Publisher | : Houghton Mifflin Harcourt |
Total Pages | : 212 |
Release | : 1989 |
Genre | : Business & Economics |
ISBN | : 9780395502204 |
Download Guerrilla Marketing Attack Book in PDF, ePub and Kindle
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Author | : Jay Conrad Levinson |
Publisher | : Houghton Mifflin Harcourt |
Total Pages | : 196 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : 9780395742839 |
Download Guerrilla Marketing for the Home-based Business Book in PDF, ePub and Kindle
American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
Author | : Jay Conrad Levinson |
Publisher | : Houghton Mifflin Harcourt |
Total Pages | : 404 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : 9780395700136 |
Download The Guerrilla Marketing Handbook Book in PDF, ePub and Kindle
Marketing strategy for maximum return, for large & small businesses.
Author | : Michael Serazio |
Publisher | : NYU Press |
Total Pages | : 238 |
Release | : 2013-04-05 |
Genre | : Social Science |
ISBN | : 0814724590 |
Download Your Ad Here Book in PDF, ePub and Kindle
2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.
Author | : Jay Conrad Levinson |
Publisher | : Entrepreneur Press |
Total Pages | : 266 |
Release | : 2010-08-31 |
Genre | : Business & Economics |
ISBN | : 1599183838 |
Download Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits Book in PDF, ePub and Kindle
Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Author | : Colleen Wells |
Publisher | : Penguin |
Total Pages | : 351 |
Release | : 2008-01-02 |
Genre | : Business & Economics |
ISBN | : 1436211689 |
Download The Complete Idiot's Guide to Guerrilla Marketing Book in PDF, ePub and Kindle
Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.
Author | : Jay Levinson |
Publisher | : Entrepreneur Press |
Total Pages | : 250 |
Release | : 2008-08-01 |
Genre | : Business & Economics |
ISBN | : 161308031X |
Download Guerrilla Marketing on the Internet Book in PDF, ePub and Kindle
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology
Author | : Jay Conrad Levinson |
Publisher | : John Wiley & Sons |
Total Pages | : 372 |
Release | : 2011-01-06 |
Genre | : Business & Economics |
ISBN | : 1118040074 |
Download Guerrilla Marketing for Consultants Book in PDF, ePub and Kindle
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.