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| Author | : Barney Davey |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 0 |
| Release | : 2013-04-03 |
| Genre | : Art |
| ISBN | : 9781484048757 |
"Discover how to seize control of your career and create a loyal collector fan base that buys directly from you"--Page 1 of cover.
| Author | : Bob Baker |
| Publisher | : Bob Baker |
| Total Pages | : 183 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 9780971483897 |
Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.
| Author | : Colleen Wells |
| Publisher | : Penguin |
| Total Pages | : 351 |
| Release | : 2008-01-02 |
| Genre | : Business & Economics |
| ISBN | : 1436211689 |
Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.
| Author | : Guerrilla Girls |
| Publisher | : Chronicle Books |
| Total Pages | : 196 |
| Release | : 2020-10-06 |
| Genre | : Art |
| ISBN | : 1452175845 |
Guerrilla Girls: The Art of Behaving Badly is the first book to catalog the entire career of the Guerrilla Girls from 1985 to present. The Guerrilla girls are a collective of political feminist artists who expose discrimination and corruption in art, film, politics, and pop culture all around the world. This book explores all their provocative street campaigns, unforgettable media appearances, and large-scale exhibitions. • Captions by the Guerrilla Girls themselves contextualize the visuals. • Explores their well-researched, intersectional takedown of the patriarchy In 1985, a group of masked feminist avengers—known as the Guerrilla Girls—papered downtown Manhattan with posters calling out the Museum of Modern Art for its lack of representation of female artists. They quickly became a global phenomenon, and the fearless activists have produced hundreds of posters, stickers, and billboards ever since. • More than a monograph, this book is a call to arms. • This career-spanning volume is published to coincide with their 35th anniversary. • Perfect for artists, art lovers, feminists, fans of the Guerrilla Girls, students, and activists • You'll love this book if you love books like Wall and Piece by Banksy, Why We March: Signs of Protest and Hope by Artisan, and Graffiti Women: Street Art from Five Continents by Nicholas Ganz
| Author | : Virginija Jurėnienė |
| Publisher | : Nova Science Publishers |
| Total Pages | : 350 |
| Release | : 2020 |
| Genre | : Art |
| ISBN | : 9781536183269 |
"The textbook ART MARKETING is for university and college students who study art management or cultural management, creative industries, or management of creative activities. It is also essential for artists who wish to act in the arts market without agents (galleries, art managers), i.e., to carry out self-management. For an artist, this will become a tool for his/her establishment to act in the arts market because it talks about creating and maintaining a personal brand and further development of storytelling in branding. It is also relevant for arts and cultural organisations because brands help to attract audiences. The most complex task is to figure out how to attract and engage audiences. The textbook provides answers to many relevant questions on marketing subtleties for organisations acting in the global world and modern-day arts market by providing systemic theoretical knowledge that forms various skills (analysis, synthesis, abstraction, etc.). The book analyses various types of art marketing with diverse local and global examples (second chapter). The first chapter presents a detailed analysis of the constituents of the art marketing complex, whereas the third chapter introduces a discussion about the arts market and its constituents, peculiarities of postmuseum activities and virtual reality in contemporary art"--
| Author | : Jay Conrad Levinson |
| Publisher | : Entrepreneur Press |
| Total Pages | : 266 |
| Release | : 2010-08-31 |
| Genre | : Business & Economics |
| ISBN | : 1599183838 |
Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
| Author | : Alexander L. Fattal |
| Publisher | : University of Chicago Press |
| Total Pages | : 325 |
| Release | : 2018-12-10 |
| Genre | : Social Science |
| ISBN | : 022659064X |
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
| Author | : Bob Baker |
| Publisher | : Bob Baker |
| Total Pages | : 0 |
| Release | : 2006 |
| Genre | : Music |
| ISBN | : 9780971483835 |
| Author | : Jay Conrad Levinson |
| Publisher | : Morgan James Publishing |
| Total Pages | : 124 |
| Release | : 2008-06-01 |
| Genre | : Business & Economics |
| ISBN | : 9781600373923 |
The authors believe that the same tactics that work to help independent bands and record labels break into the music business can work for those trying to increase profits and presence in the business world.
| Author | : Jay Conrad Levinson |
| Publisher | : Entrepreneur Press |
| Total Pages | : 362 |
| Release | : 2010-06-08 |
| Genre | : Business & Economics |
| ISBN | : 1599183749 |
Learn the Seven Golden Rules of fundraising success! Boost Public Awareness, Increase Effectiveness in Recruiting Volunteers, Mobilize Advocates, and Raise Money! “Think you don’t have time, money, or skills for marketing? Think again. Guerrilla Marketing for Nonprofits will thrill you with how easy it can be. Devour Guerrilla Marketing for Nonprofits and you’ll never be hungry for creative marketing ideas for your good cause again!” --Kivi Leroux Miller, founder of Nonprofit Marketing Guide.com and author of The Nonprofit Marketing Guide: High-Impact, Low-CostWays to Build Support for Your Good Cause. “Yay, and double yay! Finally, the definitive how-to, resource, and idea book for guerrilla nonprofit marketers. It’s all here: everything one needs to practice guerrilla nonprofit marketing – a resource you’ll want to keep nearby for regular reference. I found myself applauding internally with every page turn. Nonprofits that adopt even a fraction of the guerrilla marketing ideas and principles here will be further ahead.” -- Elaine Fogel, President and CMO, Solutions Marketing & Consulting LLC Chair, American Marketing Association, Nonprofit Special Interest Group “Buy this book immediately if you are on a mission to do good in this world. It’s jam-packed with concrete ways to effect great changes — even if you have tiny staffs and itty-bitty budgets. Guerrilla Marketing for Nonprofits is a Godsend to nonprofits and do-gooders everywhere.” --Katya Andresen, COO, Network for Good and author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
