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Growth Hacking For Dummies

Growth Hacking For Dummies
Author: Anuj Adhiya
Publisher: John Wiley & Sons
Total Pages: 292
Release: 2020-03-19
Genre: Business & Economics
ISBN: 1119612160

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Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs. Soup to nuts: get a full overview of the growth hacking process and tools Appliance of science: how to build and implement concept-testing models Coming together: pick up best practices for building a cross-disciplinary team Follow the data: find out what your customers really want You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!


Hacking Growth

Hacking Growth
Author: Sean Ellis
Publisher: Currency
Total Pages: 322
Release: 2017-04-25
Genre: Business & Economics
ISBN: 045149721X

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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.


Growth Hacker Marketing

Growth Hacker Marketing
Author: Ryan Holiday
Publisher: Portfolio
Total Pages: 146
Release: 2014-09-30
Genre: Business & Economics
ISBN: 1591847389

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"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--


Ready, Set, Growth hack

Ready, Set, Growth hack
Author: Nader Sabry
Publisher: Nader sabry
Total Pages: 177
Release: 2020-02-01
Genre: Business & Economics
ISBN: 1916356907

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A SHORTCUT TO 10X YOUR GROWTH, WELCOME TO READY, SET, GROWTH HACK. After founding companies from start-to exit, Sabry has raised $120 Million mastering growth hacking over the past 25 years. Ready, Set, Growth hack is a powerful practical guide to help anyone with little or no knowledge 10x the growth of their organizations. This book helps startups become unicorns, corporations become fortune 500s, and government become world leaders. Sabry walks through a step-by-step handheld approach from what is growth hacking, why growth hacking is vital, how it works, and how to immediately start your first growth hack. Based on proven strategies with 88 tools and 50 examples, you will start growth hacking the minute you start reading. Rooted in asymmetrical warfare, Sabry shows you how the weak win and how they do it. If your in a weaker position than a competitor or another nation, this step-by-step approach will show you how to unlock unseen possibilities. These growth possibilities will identify growth problems, how to exploit the most significant growth opportunities, and then scale them into full-scale operations. In this book, the following will be covered CHAPTER 1 INTRODUCTION: WHY DO COMPANIES NEED TO GROWTH HACK What is growth hacking, why it is essential and how it is rooted in asymmetrical warfare CHAPTER 2 GROWTH HACKING MINDSET: CREATE THE RIGHT GROWTH HACKING MINDSET How growth hacking works, how growth hackers think, and how you approach growth hacking CHAPTER 3 READY: TO DISCOVER AND UNLOCK YOUR STRATEGY How to prepare for growth hacking by profiling your growth challenges CHAPTER 4 SET: YOUR EXPERIMENTS AND DEVELOPMENT IDEAS Start experimenting, discovering and developing growth hacks CHAPTER 5 GROWTH HACK: AND SCALE YOUR APPROACH How to implement, and scale growth hacks for full-scale operations GROWTH HACKER’S TOOLKIT BONUS CHAPTER A: HIRE A GROWTH HACKER BONUS CHAPTER B 50 EXAMPLES OF BONUS CHAPTER C 88 TOOLS Let's get started growing now with your first growth hack. With little to no knowledge about business, marketing, or technology, you can 10x the growth of your organization, whether a startup a corporate, or government. Editorial Reviews "Growth is a science as rare as palladium, and this book unlocks those unique elements that every CEO and entrepreneur should master. This book is a blueprint that should be on every executives desk." -- Elia Korban, Director at PwC "For many growth is an art to be mastered and a science to be discovered and this is what Nader's book has done with simplicity, illustrating how growth really works." - Hisham Farouk, Board of Governors Member - Grant Thornton International Ltd "It's not often that somebody like Nader Sabry comes along. His book Ready, Set, Growth Hack matches his extensive business and technical knowledge with an accessible, easy-to-read style that engages and entertains. Full of examples and real-world applications, Sabry's book should be a 'must-read' for every organization that wants to grow." -- Stephen Johnston, Fortune 500 Business Writing and Presentation Trainer, Complete Communications "Growth is the challenge of every company this book gives every executive at every level a blueprint on how to collaborate their part in whole growth engine." - Neil Walters, Senior Partner, McGrill Consulting Group Inc. "The fact that anyone can 10x their growth is a powerful idea, but what is even more powerful is when a master shows you the way, and this is what this book is about." - Rohit Bassi the author of, Living Through Self Compassion - Illuminate Your Life With Peace, Trust & Faith: Unshackle Yourself From Quiet Desperation, Depression & Destruction "My go to book on growth, Nader has done an excellent job in demystifying the mysterious techniques behind some of the fastest growing companies globally." - Marcel Sarousa ,Vice President, McGrill Consulting Group Inc.


Growth Hacking For Dummies

Growth Hacking For Dummies
Author: Anuj Adhiya
Publisher: John Wiley & Sons
Total Pages: 256
Release: 2020-03-19
Genre: Business & Economics
ISBN: 1119612179

Download Growth Hacking For Dummies Book in PDF, ePub and Kindle

Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs. Soup to nuts: get a full overview of the growth hacking process and tools Appliance of science: how to build and implement concept-testing models Coming together: pick up best practices for building a cross-disciplinary team Follow the data: find out what your customers really want You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!


Growth Hacking

Growth Hacking
Author: Raymond Fong
Publisher:
Total Pages: 206
Release: 2017
Genre: Business & Economics
ISBN: 9781619616004

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In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.


Growth Thinking

Growth Thinking
Author: Nader Sabry
Publisher:
Total Pages: 302
Release: 2021-01-15
Genre:
ISBN: 9781916356962

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Less than 1% of companies grow. But with a systematic and creative approach to growth that changes everything. Growth thinking is a new approach changing the way organizations grow. Nader Sabry, author of the bestselling book Ready Set Growth Hack, created growth thinking to exponentially change your results in a quick, easy and creative way... Growth thinking helps leaders who want to solve for "how to grow exponentially." If your organization needs to adapt to new realities but doesn't have the growth strategy to give you that competitive edge, growth thinking solves precisely. Growth thinking helps you go: From idea to action - accurately and rapidly turn growth hacking ideas into execution quickly and cost-effectively, Think at scale - quickly and effortlessly find methods to take an abstract growth hack, structure it and scale it, and Save time and money - rapidly prototype your growth hacking ideas saving time and money. and happens through the systematic and creative process by Visualization - design-thinking approach to quickly and easily see how a growth hack will work, Systemize - turn designs into structured sequences that turn an idea into an actual growth hack, Optimization - instantly find improvements and generate new better growth hacks with little effort, Rapid development - the systematic learning approach accelerates the improvement and development of new growth hacks, and Collaboration - swiftly and efficiently get feedback and co-create growth hacks with others. Growth thinking helps you tackle the challenge of growing your organization - creating powerful growth hacks that supercharge your growth by testing them and executing them quickly, efficiently, and cost-effectively.


How to Do Growth Hacking - A Practical Guide

How to Do Growth Hacking - A Practical Guide
Author: Samuel James
Publisher: Dr. Samuel Inbaraja S
Total Pages: 96
Release: 2023-08-11
Genre: Business & Economics
ISBN:

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"How to Do Growth Hacking - A Practical Guide" is more than a book; it's a growth companion. Whether you're just starting your growth hacking journey or looking to refine your existing strategies, this book offers the practical knowledge, ethical guidance, and innovative insights you need to thrive in today's business environment. It's not just about growing fast; it's about growing smart, sustainably, and ethically. Make this guide your trusted partner in that growth journey. How This Book will Help Solve Your Problems Whether you're struggling to acquire new customers, retain existing ones, or scale your business, this book serves as a problem-solving toolkit. The step-by-step guidance on topics like customer acquisition (Chapter 4), retention strategies (Chapter 6), and scaling up (Chapter 14) ensures that you have a roadmap tailored to your unique challenges. Practical Help for Real-world Challenges Unlike generic business guides, "How to Do Growth Hacking - A Practical Guide" is designed with real-world applicability in mind. The hands-on worksheets, case studies, and actionable insights are crafted to provide solutions to the challenges you face in your daily business operations. 1. Comprehensive Coverage of Growth Hacking Essentials From the foundational mindset of a growth hacker to the future of AI and machine learning in growth hacking, this guide offers 18 comprehensive chapters that cover every facet of growth hacking. This isn't just a theoretical exploration; each chapter provides practical insights, tools, and methods that you can apply immediately. 2. Hands-On Approach with Dedicated Worksheets Chapter 18 is dedicated to worksheets that are designed to help you translate theory into action. These exercises and templates will guide you in implementing the strategies discussed in the book, making it a truly interactive learning experience. 3. Emphasis on Ethical Considerations In the wake of rising consumer awareness and regulatory scrutiny, Chapter 15 focuses on ethical considerations in growth hacking. This section ensures that you understand how to conduct growth hacking responsibly, building trust and integrity. 4. Insights into the Latest Trends and Technologies Chapter 16 delves into the future of growth hacking, exploring AI, machine learning, and emerging trends. Staying ahead of the curve is essential in this ever-evolving field, and this book equips you with the knowledge to innovate and adapt to technological advancements.


Growth Hacker Marketing

Growth Hacker Marketing
Author: Ryan Holiday
Publisher: Penguin
Total Pages: 176
Release: 2014-09-30
Genre: Business & Economics
ISBN: 069817691X

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A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.


Growing Happy Clients

Growing Happy Clients
Author: Ward van Gasteren
Publisher: Ward van Gasteren
Total Pages: 356
Release: 2020-11-18
Genre: Business & Economics
ISBN:

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As a growth hacker you know how to growth hack. You know how to discover bottlenecks, measure impact and run experiments. But do you know as a consultant: - The five principles to handle any and every client you come across? - How to create internal fans within a company to ensure your contract gets renewed? - How to rid yourself of the confining label of Marketing and have a broader impact? If the answer to any of these questions is ‘no’, then this book is for you. Growing Happy Clients takes you a step further than the ‘Happily Ever After’ of every growth hacking book on growth processes. You’ve got your client, you’ve got your skills, but now you need the abilities to deal with messy situations and internal challenges. To ensure that you get the hours and tools you need to guide your client to success. In Growing Happy Clients, we take you from kickoff to project reflection, teaching you all the ‘soft skills’ that separate a successful growth hacker from the rest. Whether you’re a growth hacker or marketer freelancer, part of an agency or in-house, you will finish this growth hacking book as a better, more confident growth consultant, and ready to grow your happy clients. Who is this book for Freelance growth hackers and marketers Growth Hacking or Marketing consultants working at an agency or in-house Internal growth hackers or marketers hoping to implement growth hacking within an organisation About the Authors Daphne Tideman and Ward van Gasteren have over ten years of combined experience in working with the fastest growing scale-ups and the biggest Fortune 500 corporates. Daphne was the first employee at what became a leading growth hacking agency. Ward was one of the first certified growth hackers in Europe and has consulted with 70+ companies as a freelance consultant. Quotes about Growing Happy Clients "⭐⭐⭐⭐⭐ - Must-read for all digital consultants. This book is a must-read. Not only for growth hacking consultants, but for all consultants working in the digital space. The book contains great advice, practical examples and lots of resources. It covers a project with a client from beginning to end in a very comprehensive manner. Highly recommended!" "I've thoroughly enjoyed reading Growing Happy Clients – I can’t help to think it’s going to be massively beneficial for those starting with growth hacking and additionally for those that think they know what growth hacking is but actually haven’t got a clue ��." - Abi Hough, 20+ years of growth and optimization experience "I work as a marketer and even though I am not a consultant Growing Happy Clients helped me change the way we approach growth both in terms of project management and working together with different departments." - Fleurine T, Marketer at Goboony