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Greenwashing Culture

Greenwashing Culture
Author: Toby Miller
Publisher: Routledge
Total Pages: 114
Release: 2017-08-03
Genre: Social Science
ISBN: 1317333497

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Greenwashing Culture examines the complicity of culture with our environmental crisis. Through its own carbon footprint, the promotion of image-friendly environmental credentials for celebrities, and the mutually beneficial engagement with big industry polluters, Toby Miller argues that culture has become an enabler of environmental criminals to win over local, national, and international communities. Topics include: the environmental liabilities involved in digital and print technologies used by cultural institutions and their consumers; Hollywood's 'green celebrities' and the immense ecological impact of their jet-setting lifestyles and filmmaking itself; high profile sponsorship deals between museums and oil and gas companies, such as BP's sponsorship of Tate Britain; radical environmental reform, via citizenship and public policy, illustrated by the actions of Greenpeace against Shell's sponsorship of Lego. This is a thought-provoking introduction to the harmful impact of greenwashing. It is essential reading for students of cultural studies and environmental studies, and those with an interest in environmental activism.


Greenwash

Greenwash
Author: Jed Greer
Publisher:
Total Pages: 268
Release: 1998
Genre: Environmental ethics
ISBN:

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After Greenwashing

After Greenwashing
Author: Frances Bowen
Publisher: Cambridge University Press
Total Pages: 311
Release: 2014-05-29
Genre: Business & Economics
ISBN: 1107034825

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Examines the underlying symbolic dimensions of corporate environmentalism, helping readers to separate useful environmental information from empty corporate spin.


Greenwashing

Greenwashing
Author: Agostino Vollero
Publisher: Emerald Group Publishing
Total Pages: 155
Release: 2022-05-23
Genre: Business & Economics
ISBN: 1801179689

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Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends.


Green Washed

Green Washed
Author: Kendra Pierre-Louis
Publisher: Ig Publishing
Total Pages: 0
Release: 2012
Genre: House & Home
ISBN: 9781935439431

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The message that the environment is in peril has filtered from environmental groups to society's consciousness to shopping trolleys. The green consumer movement is everywhere, yet few are asking whether this is actually any better for the planet. By examining the major economic sectors of society, Green Washed explains that consumers cannot simply buy their way to sustainability. A new and unique take on green consumption, readers are shown that buying better is only the first step towards obtaining a truly green lifestyle.


Greenwashing Sport

Greenwashing Sport
Author: Toby Miller
Publisher: Taylor & Francis
Total Pages: 145
Release: 2017-07-06
Genre: Social Science
ISBN: 1317333470

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Professional sports promote their green credentials and yet remain complicit in our global environmental crisis Sports are responsible for significant carbon footprints through stadium construction and energy use, player and spectator travel, and media coverage. The impact of sports on climate change is further compounded by sponsorship deals with the gas and petroleum industries—imbuing those extractive corporations with a positive image by embedding them within the everyday pleasure of sport. Toby Miller argues that such activities amount to "greenwashing". Scrutinizing motor racing, association football, and the Olympics, Miller weighs up their environmental policies, their rhetoric of conservation and sustainability, and their green credentials. The book concludes with the role of green citizenship and organic fan activism in promoting pro-environmental sports. This is a must-read for students and researchers in media, communications, sociology, cultural studies, and environmental studies.


Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z

Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z
Author: Sarah Linckens
Publisher: BoD – Books on Demand
Total Pages: 48
Release: 2024-02-29
Genre: Business & Economics
ISBN: 3758372593

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The sustainability trend of recent years is reflected in society's growing environmental awareness and the increasing promotion of green products and services in the market. The flip side is that most advertisements and green branding originate from companies that still have a negative impact on the environment. Therefore, it is necessary to understand how greenwashing marketing campaigns are perceived despite increasing en-vironmental awareness in society. This study answers how greenwashing is perceived, whether the perception differs depending on the degree of environmental consciousness, and which effects the percep-tion has. In order to answer these questions, a qualitative study via expert interviews with participants belonging to Gen Z has been conducted, making specific reference to the "Conscious Spring" greenwashing campaign by H&M. The qualitative content analysis showed that the majority of participants recognized greenwashing through misleading word choice and contradictory actions that are advertised in the campaign. Nevertheless, there were also interviewees who were misled by the campaign. The campaign had an effect on the participants' attitudes towards the brand, both on their feelings and beliefs about the brand, as well as on their behavioral intentions. The findings are largely used to understand the advertising impact of greenwashing, but they will also be helpful for sustainable clothing companies in creating green campaigns or for NGOs working to combat greenwashing and educate consumers.


Commercial Communication in the Digital Age

Commercial Communication in the Digital Age
Author: Gabriele Siegert
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 387
Release: 2017-04-10
Genre: Social Science
ISBN: 3110416832

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In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.


Cleaning Up Greenwash

Cleaning Up Greenwash
Author: Angus Nurse
Publisher: Rowman & Littlefield
Total Pages: 197
Release: 2022-02-25
Genre: Social Science
ISBN: 1793600554

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A 2022 Choice Reviews Outstanding Academic Title Through a green criminological perspective, Angus Nurse examines the contemporary reality of corporate environmental crime and illegal activities that have become normalized within many major corporations. Arguably this is an inevitable consequence of a corporate culture that prioritizes profits and the smooth operation of market activities over environmental concerns coupled with the increased political power of major corporations that can act almost with impunity and where problems do occur, can literally buy itself out of trouble. These same corporations are broadly perceived as being responsible actors. However, Nurse argues that corporate environmental offending is often deliberate and that corporations understand that they will often be allowed to continue with polluting and non-compliant behavior because the likely enforcement responses are fines and settlements rather than criminal prosecution. Using several case studies, Nurse explores biopiracy and the rights of indigenous peoples, the behavior of oil companies in African states, the regulation of corporate social responsibility and corporate environmental responsibility, an analysis of contemporary environmental legislation and the prosecution of environmental harm, and state-corporate crime and air pollution. Dealing with these problems requires a wider notion of crime and wrongdoing that directly engages with the types of environmental offending that represent a threat to human populations and non-human nature irrespective of whether these are defined as crime by justice systems.


After Greenwashing

After Greenwashing
Author: Frances Bowen
Publisher: Cambridge University Press
Total Pages: 311
Release: 2014-05-29
Genre: Business & Economics
ISBN: 1139916467

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Businesses promote their environmental awareness through green buildings, eco-labels, sustainability reports, industry pledges and clean technologies. When are these symbols wasteful corporate spin, and when do they signal authentic environmental improvements? Based on twenty years of research, three rich case studies, a strong theoretical model and a range of practical applications, this book provides the first systematic analysis of the drivers and consequences of symbolic corporate environmentalism. It addresses the indirect cost of companies' symbolic actions and develops a new concept of the 'social energy penalty' - the cost to society when powerful corporate actors limit the social conversation on environmental problems and their solutions. This thoughtful book develops a set of tools for researchers, regulators and managers to separate useful environmental information from empty corporate spin, and will appeal to researchers and students of corporate responsibility, corporate environmental strategy and sustainable business, as well as environmental practitioners.