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| Author | : Chipo Mukonza |
| Publisher | : Springer Nature |
| Total Pages | : 302 |
| Release | : 2021-08-17 |
| Genre | : Business & Economics |
| ISBN | : 303074065X |
Download Green Marketing in Emerging Markets Book in PDF, ePub and Kindle
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies. Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria. Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
| Author | : Emmanuel Mogaji |
| Publisher | : Springer Nature |
| Total Pages | : 279 |
| Release | : 2022-01-03 |
| Genre | : Business & Economics |
| ISBN | : 3030825728 |
Download Green Marketing in Emerging Economies Book in PDF, ePub and Kindle
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.
| Author | : Robert E. Hinson |
| Publisher | : Springer Nature |
| Total Pages | : 186 |
| Release | : 2021-09-27 |
| Genre | : Business & Economics |
| ISBN | : 3030730077 |
Download Green Marketing and Management in Emerging Markets Book in PDF, ePub and Kindle
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing. Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed ‘greenness’ in all their marketing activities.
| Author | : Chipo Mukonza |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2021 |
| Genre | : Green marketing |
| ISBN | : 9783030740665 |
Download Green Marketing in Emerging Markets Book in PDF, ePub and Kindle
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies. Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria. Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
| Author | : Hindol Roy |
| Publisher | : LAP Lambert Academic Publishing |
| Total Pages | : 260 |
| Release | : 2013 |
| Genre | : |
| ISBN | : 9783659347054 |
Download Green Marketing In Emerging Economies - An Indian Perspective Book in PDF, ePub and Kindle
Green marketing has emerged as a new study both in the developed and developing world. Whereas it has found a strong footing and following in the developed world, the scenario has not been so encouraging in the developing economies. In this book effort has been made to find the scope for GREEN Marketing and GREEN Products in a developing economy with reference to India, in regard to actual consumers and general population, which reveal the actual scope for Green marketing in India, with special reference to Kolkata City. Effort was made to explore the buying perspective of respondents with respect to green products available in the market and also how green marketing is useful in generating awareness among consumers and what needs to be improved. Efforts were made to understand the current range of green products and customer loyalty to these products. The book brings out the importance of green marketing to the very customer to which it pertains to.
| Author | : Ishmael Mensah |
| Publisher | : Springer Nature |
| Total Pages | : 315 |
| Release | : 2021-11-27 |
| Genre | : Business & Economics |
| ISBN | : 3030837114 |
Download Marketing Tourist Destinations in Emerging Economies Book in PDF, ePub and Kindle
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
| Author | : Naidoo, Vannie |
| Publisher | : IGI Global |
| Total Pages | : 356 |
| Release | : 2019-07-26 |
| Genre | : Business & Economics |
| ISBN | : 1522595600 |
Download Green Marketing as a Positive Driver Toward Business Sustainability Book in PDF, ePub and Kindle
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
| Author | : Eric Kwame Adae |
| Publisher | : Springer Nature |
| Total Pages | : 397 |
| Release | : 2021-10-30 |
| Genre | : Business & Economics |
| ISBN | : 3030765636 |
Download Responsible Management in Emerging Markets Book in PDF, ePub and Kindle
Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of literature on responsible management in emerging economies. It discusses diverse themes at the intersection of corporate social responsibility (CSR), green business (marketing) and sustainability management, with the view to addressing some begging issues in responsible management. Hinged on the centrality of SDG 12 (responsible production and consumption), this volume focusses on how businesses, nations, and continents across the globe can actualize a sustainable paradigm, now and in the future. It offers fresh theoretical, policy, and managerial insights into the complex processes and relationships that mediate businesses’ ability to deliver on their social development promise, through sustainability and green initiatives. This book discusses some forward and backward linkages between the emerging economy context and responsible management. Featuring cognate topics on CSR, green marketing, green fashion and green entrepreneurship, it offers a Sustainable Development Roadmap (SDR) that is applicable for businesses in emerging economies. This volume is a valuable resource for professionals and academics in emerging economies who desire to understand how firms are demonstrating responsible management through green initiatives, corporate social responsibility and sustainable policies and practices.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1685 |
| Release | : 2019-02-01 |
| Genre | : Business & Economics |
| ISBN | : 1522579168 |
Download Green Business: Concepts, Methodologies, Tools, and Applications Book in PDF, ePub and Kindle
The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.
| Author | : Thomas Anning-Dorson |
| Publisher | : Springer Nature |
| Total Pages | : 318 |
| Release | : 2021-10-28 |
| Genre | : Business & Economics |
| ISBN | : 3030813290 |
Download Marketing Communications in Emerging Economies, Volume I Book in PDF, ePub and Kindle
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.
