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GRASPED: The Digital Marketer's Swiss Army Knife

GRASPED: The Digital Marketer's Swiss Army Knife
Author: Steven Brough
Publisher: GRASPED Digital
Total Pages: 46
Release: 2024-02-19
Genre: Business & Economics
ISBN:

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Dive into the essential toolkit for the modern digital marketer with "The Digital Marketer's Swiss Army Knife: Mastering Multifaceted Strategies for Online Success" This comprehensive guide explores the multifaceted strategies critical to achieving success in the dynamic online landscape. From SEO precision and content creation to leveraging social media, email marketing, and cutting-edge AI, each chapter serves as a deep dive into the tools and techniques that form the backbone of effective digital marketing. Ideal for both newcomers and seasoned professionals, this book illuminates the path to digital mastery with practical insights, real-world examples, and actionable tips. Welcome to the era of digital marketing, where agility, strategy, and innovation are key to navigating the complex online world. "The Digital Marketer's Swiss Army Knife" is your guide through this terrain, offering a detailed exploration of the tools and tactics that make up the digital marketer's essential kit. Just as a Swiss Army knife equips you with a tool for every situation, this book provides you with the knowledge to tackle diverse digital marketing challenges, from optimizing your website for search engines to engaging with audiences through social media and beyond. The book is targeted at digital marketing professionals, business owners, and students who seek to enhance their online marketing skills. It is particularly valuable for those looking to understand and apply a comprehensive range of digital marketing strategies to achieve measurable success in their online endeavors.


GRASPED Echoes of Influence

GRASPED Echoes of Influence
Author: Steven Brough
Publisher: GRASPED Digital
Total Pages: 37
Release: 2024-02-23
Genre: Business & Economics
ISBN:

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"GRASPED Echoes of Influence" intertwines classic tales of horror with digital marketing principles, offering a unique exploration of marketing strategies through the lens of literature and film. Each chapter draws parallels between renowned stories and key aspects of digital marketing, such as content creation, SEO, and social media transparency. This book uniquely leverages the timeless intrigue of horror and literature to illuminate the multifaceted nature of digital marketing. It transforms classic narratives into rich metaphors for today's marketing challenges, providing insights into authenticity, strategic thinking, and ethical practice in a rapidly evolving digital landscape. The introduction sets the stage for a narrative adventure, where age-old stories reveal fresh insights into modern digital dilemmas. It promises an enlightening journey through the realms of both literature and digital marketing, aiming to transform the reader's perspective on marketing strategies.


Media, Masculinities, and the Machine

Media, Masculinities, and the Machine
Author: Dan Fleming
Publisher: Bloomsbury Publishing USA
Total Pages: 250
Release: 2011-04-28
Genre: Social Science
ISBN: 1441189106

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Media, Masculinities, and the Machine identifies a distinctive phenomenon in today's media culture - the contemporary male fantasy of 'suiting up' and pushing technology to its limits. The authors deconstruct this fantasy using two in-depth studies from American, British and global media: the social imagining of hi-tech in the long-running Transformers franchise and global Formula One motorsport, with links to numerous other areas of contemporary culture. By drawing on non-representational theory and the latest theories of affect while employing the method of autoethnography to explore what boys and men 'want' and say, the book offers a timely contribution to our understanding of contemporary cultural attachments. The book provides informative accounts of two instances united by their apparent gender focus and by their interest in ways of imagining high-tech. Tracking their theme through TV, cinema, toys, magazines, merchandising, and the culture of the gadget, the authors raise important questions about mediated masculinities today and propose a new theoretical framework for uncovering what is going on.


Marketing and Globalization

Marketing and Globalization
Author: Aurélia Durand
Publisher: Routledge
Total Pages: 495
Release: 2018-07-17
Genre: Business & Economics
ISBN: 1315474158

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This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world. Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world. This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.


The Business Year: Dubai 2020

The Business Year: Dubai 2020
Author: Peter Howson
Publisher: The Business Year
Total Pages: 252
Release:
Genre: Business & Economics
ISBN: 1912498537

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2020—the turn of decade, the intended year of Expo, and the eve of the UAE's 50th anniversary—is indeed an opportune time. Even as shockwaves from a truly unexpected disruption, known colloquially as coronavirus and officially COVID-19, resonate around the world, Dubai's diversification as well as its orientation toward innovation will undoubtedly help the Emirate lead the way through a challenging time.The Business Year's country-specific publications, sometimes featuring over 150 face-to-face interviews, are among the most comprehensive annual economic publications available internationally. This 244-page publication covers green economy, banking, capital markets, insurance, energy, industry, telecoms and IT, transport and logistics, maritime, real estate, construction, health, education, and tourism.


Patent IPR Licensing- Technology Commercialisation – Innovation Marketing

Patent IPR Licensing- Technology Commercialisation – Innovation Marketing
Author: Indian Innovators Association
Publisher: Notion Press
Total Pages: 339
Release: 2017-09-15
Genre: Reference
ISBN: 1947851446

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The guide book by Indian Innovators Association will help researchers and innovators to clearly understand the difference between patent licensing, technology commercialization and innovation marketing. Everything is important but each one is different. Intellectual property is a common thread and the reader is taken through the fundamentals of IPR before explaining each of the three. topics. “Excited about your research and innovation but why is market unresponsive?”


Victorinox Swiss Army Knife Camping & Outdoor Survival Guide

Victorinox Swiss Army Knife Camping & Outdoor Survival Guide
Author: Bryan Lynch
Publisher: Fox Chapel Publishing
Total Pages: 430
Release: 2021-01-25
Genre: Self-Help
ISBN: 1607656442

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Sharpen your survival skills with the Victorinox Swiss Army® Knife Camping & Outdoor Survival Guide. This handy reference shows how to use the iconic red multi-tool to handle 101 different emergency situations. From starting a fire and making a shelter to catching a fish, building a stove, or applying a splint, discover why the SAK is a must-have for everyday carry.


Smart Talk

Smart Talk
Author: Lisa B. Marshall
Publisher: St. Martin's Griffin
Total Pages: 288
Release: 2013-01-22
Genre: Self-Help
ISBN: 1250029589

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Have you ever lost out on a promotion? Struggled with a difficult conversation? Been put on the spot and blanked? Imagine if... ...you were better at persuading others and negotiating for what you want. ...you were more fluent at introducing yourself, making conversation, and following up. ...you were better at delivering feedback, receiving criticism, and using positive language. ...you were perceived as more diplomatic and charismatic. Smart Talk applies up-to-date communication research to everyday situations and gives smart, practical, step-by-step directions to achieve results. Smart Talk is no ordinary book— it's the Swiss Army Knife of communication—a comprehensive set of tools to build strong relationships and avoid communication breakdowns. With proven strategies and practical action plans, Smart Talk will help you resolve conflicts, strengthen your natural charisma, and master the art of persuasion. Never again will you dread a holiday party or be rendered speechless at a business meeting. Backed by solid research and written in an engaging narrative style with a warm sense of humor, communication expert Lisa B. Marshall translates her wealth of experience into practical, fresh advice to help you navigate any complex situation, and achieve professional success.


Billboard

Billboard
Author:
Publisher:
Total Pages: 52
Release: 2009-04-04
Genre:
ISBN:

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.