Graphic Design Discourse PDF Download
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| Author | : Henry Hongmin Kim |
| Publisher | : Chronicle Books |
| Total Pages | : 459 |
| Release | : 2018-03-20 |
| Genre | : Design |
| ISBN | : 1616896728 |
Download Graphic Design Discourse Book in PDF, ePub and Kindle
If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.
| Author | : Victor Margolin |
| Publisher | : University of Chicago Press |
| Total Pages | : 302 |
| Release | : 1989-09-15 |
| Genre | : Art |
| ISBN | : 0226505146 |
Download Design Discourse Book in PDF, ePub and Kindle
The editor has gathered together a body of writing in the emerging field of design studies. The contributors argue in different ways for a rethinking of design in the light of its cultural significance and its powerful position in today's society. The collection begins with a discussion of the various expressions of opposition to the modernists' purist approach toward design. Drawing on postmodernist theory and other critical strategies, the writers examine the relations among design, technology, and social organization to show how design has become a complex and multidisciplinary activity. The second section provides examples of new methods of interpreting and analysing design, ranging from rhetoric and semiotics to phenomenology, demonstrating how meaning is created visually. A final section related to design history shifts its emphasis to ideological frameworks such as capitalism and patriarchy that establish boundaries for the production and use of design.
| Author | : John Bowers |
| Publisher | : John Wiley & Sons |
| Total Pages | : 149 |
| Release | : 2012-01-19 |
| Genre | : Design |
| ISBN | : 1118157516 |
Download Introduction to Graphic Design Methodologies and Processes Book in PDF, ePub and Kindle
A concise, visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes: Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants—a transformative trend for design professionals Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible—and inspiring.
| Author | : Bahia Shehab |
| Publisher | : American University in Cairo Press |
| Total Pages | : 383 |
| Release | : 2020-12-15 |
| Genre | : Design |
| ISBN | : 1649031955 |
Download A History of Arab Graphic Design Book in PDF, ePub and Kindle
The first-ever book-length history of Arab graphic design PROSE AWARD WINNER, ART HISTORY & CRITICISM Arab graphic design emerged in the early twentieth century out of a need to influence, and give expression to, the far-reaching economic, social, and political changes that were taking place in the Arab world at the time. But graphic design as a formally recognized genre of visual art only came into its own in the region in the twenty-first century and, to date, there has been no published study on the subject to speak of. A History of Arab Graphic Design traces the people and events that were integral to the shaping of a field of graphic design in the Arab world. Examining the work of over eighty key designers from Morocco to Iraq, and covering the period from pre-1900 to the end of the twentieth century, Bahia Shehab and Haytham Nawar chart the development of design in the region, beginning with Islamic art and Arabic calligraphy, and their impact on Arab visual culture, through to the digital revolution and the arrival of the Internet. They look at how cinema, economic prosperity, and political and cultural events gave birth to and shaped the founders of Arab graphic design. Highlighting the work of key designers and stunningly illustrated with over 600 color images, A History of Arab Graphic Design is an invaluable resource tool for graphic designers, one which, it is hoped, will place Arab visual culture and design on the map of a thriving international design discourse.
| Author | : Christina Beard |
| Publisher | : Peachpit Press |
| Total Pages | : 493 |
| Release | : 2013-10-18 |
| Genre | : Art |
| ISBN | : 0133260658 |
Download Critiqued Book in PDF, ePub and Kindle
FOREWORD BY ELLEN LUPTON Critiqued takes you on a journey with designer Christina Beard through an iterative design experiment. With her poster in tow, she meets with leading designers, writers, and curators. At each stop, the participant critiques the poster and talks about his or her own design process. Based on their conversation, Christina redesigns the poster before heading to the next critique — a process similar to the children’s game telephone. This book is not about learning new software or being told how to do something — it’s about exploring and discovering an approach to design that works for you. The experiment is presented as part memoir and part interview and gives readers insight into each designer’s process and personality. Each chapter features a design prompt for readers to explore 23 distinct approaches in design and to compare multiple perspectives. Visit the companion website for additional information: http://critiquedthebook.com/
| Author | : Steven Heller |
| Publisher | : Rockport Publishers |
| Total Pages | : 217 |
| Release | : 2011-03-01 |
| Genre | : Design |
| ISBN | : 161058032X |
Download I Heart Design Book in PDF, ePub and Kindle
I Heart Design is a collection of “favorite” designs as selected by 80 prominent graphic designers, typographers, teachers, scholars, writers and design impresarios. Designers have preferences, like modern over postmodern, serif over sans serif, decorative over minimal, but designers could not be engaged in design practice if they did not love design. The reasons for such a charged emotion varies from individual to individual, but there are certain commonalities regarding form, function, outcome, and more. Design triggers something in all of us that may be solely aesthetic or decidedly content-driven, but in the final analysis, we are drawn to it through the heart. Designs featured include the iconic CBS eye, the stark Kodak identity, the Coca-Cola bottle, and, of course, The Rolling Stones’ Sticky Fingers album cover.
| Author | : Guy Julier |
| Publisher | : SAGE |
| Total Pages | : 297 |
| Release | : 2013-12-10 |
| Genre | : Social Science |
| ISBN | : 144629692X |
Download The Culture of Design Book in PDF, ePub and Kindle
What is the social impact of design? How do culture and economics shape the objects and spaces we take for granted? How do design objects, designers, producers and consumers interrelate to create experience? How do new networks of communication and technology change the design process? Thoroughly revised, this new edition: explores the iPhone digs deep into the digital with a new chapter on networks and mobile technologies provides a new chapter on studying design culture explores the relationship of design to management and the creative industries supports students with a revamped website and all new exercises This is an essential companion for students of design, the creative industries, visual culture, material culture and sociology.
| Author | : Helen Armstrong |
| Publisher | : Chronicle Books |
| Total Pages | : 153 |
| Release | : 2012-08-10 |
| Genre | : Design |
| ISBN | : 1616891238 |
Download Graphic Design Theory Book in PDF, ePub and Kindle
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
| Author | : Malcolm Barnard |
| Publisher | : Routledge |
| Total Pages | : 214 |
| Release | : 2013-07-04 |
| Genre | : Design |
| ISBN | : 1136477225 |
Download Graphic Design as Communication Book in PDF, ePub and Kindle
What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.
| Author | : Silva Baum |
| Publisher | : Niggli |
| Total Pages | : 480 |
| Release | : 2019-05 |
| Genre | : |
| ISBN | : 9783721209938 |
Download Notamuse Book in PDF, ePub and Kindle
Speaking about women graphic designers and their lack of visibility in the design scene without placing the focus on their gender.
