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| Author | : Jeremy Goldman |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 306 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 0814432557 |
Powerful lessons from the frontlines of social media marketing.
| Author | : Terrace Crawford |
| Publisher | : Barefoot Ministries of Kansas City |
| Total Pages | : 0 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 9780834129245 |
Terrace Crawford helps uncover reasons ministry leaders may resist the use of social media and dispels some of the myths surrounding it. With short, accessible chapters, Going Social: A Practical Guide for Church Leaders provides a step-by-step guide to getting started, crucial insights to help you develop an effective social media strategy, and gives real-life examples of ministries and leaders who are using media in powerful ways.
| Author | : Arlene Stein |
| Publisher | : University of Chicago Press |
| Total Pages | : 237 |
| Release | : 2017-02-21 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 022636478X |
Introduction: so you want to go public? -- Writing beyond the academy -- Telling stories about your research -- Books for general audiences -- The digital turn -- Building an audience -- The perils of going public -- Making it count, making a difference
| Author | : Richard Seymour |
| Publisher | : Verso Books |
| Total Pages | : 256 |
| Release | : 2020-09-22 |
| Genre | : Political Science |
| ISBN | : 1788739310 |
A brilliant probe into the political and psychological effects of our changing relationship with social media Former social media executives tell us that the system is an addiction-machine. We are users, waiting for our next hit as we like, comment and share. We write to the machine as individuals, but it responds by aggregating our fantasies, desires and frailties into data, and returning them to us as a commodity experience. The Twittering Machine is an unflinching view into the calamities of digital life: the circus of online trolling, flourishing alt-right subcultures, pervasive corporate surveillance, and the virtual data mines of Facebook and Google where we spend considerable portions of our free time. In this polemical tour de force, Richard Seymour shows how the digital world is changing the ways we speak, write, and think. Through journalism, psychoanalytic reflection and insights from users, developers, security experts and others, Seymour probes the human side of the machine, asking what we’re getting out of it, and what we’re getting into. Social media held out the promise that we could make our own history–to what extent did we choose the nightmare that it has become?
| Author | : Zhanna Anikina |
| Publisher | : Springer |
| Total Pages | : 442 |
| Release | : 2019-02-08 |
| Genre | : Technology & Engineering |
| ISBN | : 3030114732 |
This book presents contributions submitted to the 2nd international conference Going Global through Social Sciences and Humanities (GGSSH 2019) held in Tomsk, Russia on 27–28 February 2019. The conference focused on such issues as interdisciplinary pedagogy, language teaching and learning, cultural studies and linguistics, particularly highlighting global academic integration and professional development for research. As such, the event provided a platform for discussions and sharing publication activities, to help Russian academics to take first steps toward global research. Showcasing the ongoing Russian research in focus areas, this book is of interest to a diverse academic audience working in social sciences and humanities, particularly those from the post-Soviet countries.
| Author | : Nadeem Damani |
| Publisher | : |
| Total Pages | : 210 |
| Release | : 2013-06 |
| Genre | : Insurance |
| ISBN | : 9780989348607 |
Do you ever wonder if there is a way to use Social Media to increase sales or improve retention? Is your network exploding with new contacts every day? If not, maybe it's time for you to chalk out a solid online marketing strategy for your insurance agency. When you are a Tradigital agent, you can: -increase prospecting and opportunities for sales -increase customer service -improve retention and cross sales -gain referrals -humanize your agency brand In Going Tradigital, you will discover the best practices from two top insurance agents who have discovered the power of combining traditional marketing techniques with the latest in digital marketing methods. Your insurance agency can become more profitable and experience exponential growth on social media. Go tradigital. May your agency never be the same again!
| Author | : Don Hossler |
| Publisher | : JHU Press |
| Total Pages | : 190 |
| Release | : 2020-06-02 |
| Genre | : Education |
| ISBN | : 0801870348 |
Going to College tells the powerful story of how high school students make choices about postsecondary education. Drawing on their unprecedented nine-year study of high school students, the authors explore how students and their parents negotiate these important decisions. Family background, finances, education, information—all influence students' plans after high school and the career paths they pursue, as do the more subtle messages delivered by parents and counselors which shape adolescents' self-expectations. For high school guidance counselors, college admissions counselors, parents and teachers, and public policy makers, this book is a valuable resource that explains the decision-making process and helps adults to help students make appropriate choices. The authors identify predisposition, search, and choice as the three stages in the student decision-making process. Predisposition refers to the plans students develop for education or work after they graduate from high school. The search stage involves students discovering and evaluating a variety of colleges and universities. In the choice stage, students choose a school to attend from among a list of institutions that are being seriously considered. Understanding exactly how students move through the predisposition, search, and choice stages of the college decision-making process can help students and parents prepare themselves for this process and consider a wider array of options. For education professionals, understanding this process can lead to new initiatives to guide students and families effectively—by providing better incentives for college savings, for example, or devising more effective early information programs about postsecondary education. Going to College is the first book to seriously study over an extended period the decisions that have a pervasive and lasting impact on individual careers, livelihoods, and lifestyles. The authors conclude with important recommendations for improving academic support, exploring various financial options, providing early encouragement—in other words, for recognizing the factors that influence students' decisions, and knowing when to pay attention to them.
| Author | : Cindy A. Bailey |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2002 |
| Genre | : Children |
| ISBN | : 9780966526646 |
A picture book describing a typical trip to the doctor for a check-up. Designed for very young, or developmentally challenged children.
| Author | : Eric Klinenberg |
| Publisher | : Penguin |
| Total Pages | : 290 |
| Release | : 2013-01-29 |
| Genre | : Biography & Autobiography |
| ISBN | : 0143122770 |
With eye-opening statistics, original data, and vivid portraits of people who live alone, renowned sociologist Eric Klinenberg upends conventional wisdom to deliver the definitive take on how the rise of going solo is transforming the American experience. Klinenberg shows that most single dwellers—whether in their twenties or eighties—are deeply engaged in social and civic life. There's even evidence that people who live alone enjoy better mental health and have more environmentally sustainable lifestyles. Drawing on more than three hundred in-depth interviews, Klinenberg presents a revelatory examination of the most significant demographic shift since the baby boom and offers surprising insights on the benefits of this epochal change.
| Author | : Dan Zarrella |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 245 |
| Release | : 2009-11-13 |
| Genre | : Computers |
| ISBN | : 1449383106 |
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
