Glencoe Marketing Series Hospitality Tourism Student Edition PDF Download

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Glencoe Marketing Series: Hospitality & Tourism, Student Edition

Glencoe Marketing Series: Hospitality & Tourism, Student Edition
Author: McGraw-Hill Education
Publisher: McGraw-Hill Education
Total Pages: 0
Release: 2005-02-17
Genre: Business & Economics
ISBN: 9780078682964
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Glencoe Marketing: Hospitality & Tourism focuses on various marketing aspects of the hospitality and tourism industry. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Marketing Essentials.

Hospitality Marketing Management, Student Workbook

Hospitality Marketing Management, Student Workbook
Author: Robert D. Reid
Publisher: Wiley
Total Pages: 0
Release: 2005-03-14
Genre: Business & Economics
ISBN: 9780471696100
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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing

Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism
Author: Philip Kotler
Publisher:
Total Pages: 630
Release: 2013-07-01
Genre: Business & Economics
ISBN: 9781292020037
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This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.

Marketing Essentials in Hospitality and Tourism

Marketing Essentials in Hospitality and Tourism
Author: Stowe Shoemaker
Publisher: Prentice Hall
Total Pages: 0
Release: 2008
Genre: Hospitality industry
ISBN: 9780131708273
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Hospitality Marketing in the E-commerce Age

Hospitality Marketing in the E-commerce Age
Author: Neil Wearne
Publisher:
Total Pages: 386
Release: 2002
Genre: Electronic commerce
ISBN: 9781862505117
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A comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book should prove useful for all practitioners in the hospitality industry who want to add to their knowledge of marketing.

Hospitality Marketing

Hospitality Marketing
Author: Cindy Saulness
Publisher: Simon & Schuster Books For Young Readers
Total Pages: 283
Release: 1993
Genre: Hospitality industry
ISBN: 9780026360012
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Hospitality Marketing Management

Hospitality Marketing Management
Author: Robert D. Reid
Publisher: Wiley
Total Pages: 0
Release: 2001-02-22
Genre: Business & Economics
ISBN: 9780471354628
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Updated, expanded, and filled with new material and fresh learning tools! This fully updated and expanded Third Edition of Hospitality Marketing Management features plain language explanations, demanding exercises, and solid reinforcement of underlying theory to give students a firm grasp of the fundamentals as they explore the intricacies of marketing in this complex and rapidly growing industry. Each chapter begins with clearly defined learning objectives and ends with a summary that links, point-by-point, to these initial objectives. Highly focused, application-oriented presentations encourage learning-by-doing to the fullest extent possible. Many chapters feature step-by-step models and processes that students follow to develop marketing plans, evaluate marketing research, develop sales forecasts, plan sales presentations, and other important marketing activities. Other outstanding new features of this invaluable text include: Marketing Action Now! sections in each chapter that allow students to apply theoretical concepts to real-world situations A new chapter on developing new products and services with an emphasis on the product development process and branding A new chapter on product-service mix strategy focusing on the product life cycle, resource allocation, and managing supply and demand A new chapter on distribution and electronic commerce that addresses the use of new technologies in delivering hospitality and travel services New discussion of ethical issues in such areas as research, advertising, personal selling, and pricing Expanded travel and tourism marketing examples, such as rental car companies, airlines, tourist attractions, and tourism bureaus With cutting-edge information and a strong emphasis on real-world applications, Hospitality Marketing Management, Third Edition gives aspiring hospitality professionals the knowledge, experience, and confidence they will need to meet the challenges of this dynamic and rewarding industry.

Marketing for Hospitality and Tourism, Global Edition

Marketing for Hospitality and Tourism, Global Edition
Author: Philip T. Kotler
Publisher: Pearson Higher Ed
Total Pages: 681
Release: 2016-09-17
Genre: Juvenile Nonfiction
ISBN: 1292156163
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For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7th Edition is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The 7th Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Hospitality Marketing

Hospitality Marketing
Author: Francis Buttle
Publisher: Taylor & Francis
Total Pages: 435
Release: 2016-10-04
Genre: Business & Economics
ISBN: 1317403495
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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.

Hospitality and Travel Marketing

Hospitality and Travel Marketing
Author: Alastair M. Morrison
Publisher: Taylor & Francis
Total Pages: 864
Release: 2022-10-27
Genre: Business & Economics
ISBN: 1000655717
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Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.