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Get with It! the Hands-On Guide to Using Web 2.0 in Your Business

Get with It! the Hands-On Guide to Using Web 2.0 in Your Business
Author: John I. Todor
Publisher: John Todor
Total Pages: 93
Release: 2008
Genre: Business networks
ISBN: 1934198374

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Businesses and business people with out a visible and credible web 2.0 or social media presence are losing out. This book take them, step-by-step through the process of being both visible and credible. Web 2.0 and social media are impacting businesses in a profound way - they are rapidly becoming the primary source of influence over customer purchase decisions and much of this influence comes from customer-generated content. Businesses and business people who cannot be vetted online are missing opportunities with high-quality customers. A traditional website is not enough.


Web 2.0: A Strategy Guide

Web 2.0: A Strategy Guide
Author: Amy Shuen
Publisher: "O'Reilly Media, Inc."
Total Pages: 270
Release: 2008-04-23
Genre: Computers
ISBN: 0596553757

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Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.


Complete Guide to Internet Publicity

Complete Guide to Internet Publicity
Author: Steve O'Keefe
Publisher: John Wiley & Sons
Total Pages: 450
Release: 2002-10-15
Genre: Computers
ISBN: 0471275026

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Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.


Winning in Biz

Winning in Biz
Author: Ron Santini
Publisher: Wininbiz
Total Pages: 210
Release: 2006
Genre: Business & Economics
ISBN: 0975909215

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Ultimate Small Business Marketing Guide

Ultimate Small Business Marketing Guide
Author: James Stephenson
Publisher: Entrepreneur Press
Total Pages: 586
Release: 2007-01-01
Genre: Business & Economics
ISBN: 1613080433

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The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.


Business 2.0

Business 2.0
Author:
Publisher:
Total Pages: 1600
Release: 2002
Genre: Electronic commerce
ISBN:

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Five Stars

Five Stars
Author: Gradiva Couzin
Publisher: John Wiley & Sons
Total Pages: 312
Release: 2014-01-21
Genre: Computers
ISBN: 1118689445

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Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb. Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell. Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed If you're a retail, service, or e-commerce marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business.


Reshaping Your Business with Web 2.0

Reshaping Your Business with Web 2.0
Author: Vince Casarez
Publisher: McGraw Hill Professional
Total Pages: 290
Release: 2008-10-15
Genre: Computers
ISBN: 0071643664

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Integrate Web 2.0 trends and technologies into the enterprise Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment. Reshaping Your Business with Web 2.0 offers proven strategies for the successful adoption of an enterprise 2.0 paradigm and covers the technical solutions that best apply in specific situations. You will find clear guidelines for using Web 2.0 technologies and standards in a productive way to align with business goals, increase efficiency, and provide measurable bottom line growth. Foster collaboration and accelerate information dissemination with blogs and wikis Implement folksonomic strategies to achieve business intelligence, analytics, and semantic web goals Capture and broadcast connection graphs and activity streams via social networks Bring together application data, business analytics, unstructured information, and collaborative interactions in enterprise mashups Enable rich Internet applications with Ajax, Ruby on Rails, Flash, FLEX, and other technologies Connect your Web 2.0 ecosystem through Web services, such as REST and JSON Ensure security and compliance management


Content Strategy for the Web

Content Strategy for the Web
Author: Kristina Halvorson
Publisher: New Riders
Total Pages: 256
Release: 2012-02-28
Genre: Computers
ISBN: 0132883244

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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.


Atomic Habits

Atomic Habits
Author: James Clear
Publisher: Penguin
Total Pages: 321
Release: 2018-10-16
Genre: Business & Economics
ISBN: 0735211302

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The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.