Get Real About Branding PDF Download
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| Author | : Art Forward |
| Publisher | : iUniverse |
| Total Pages | : 173 |
| Release | : 2019-07-08 |
| Genre | : Business & Economics |
| ISBN | : 1532056613 |
Download Get Real About Branding Book in PDF, ePub and Kindle
Get Real about Branding reveals the incredible power of making the right promise and keeping it in marketing, advertising, and branding. It explains how to make trust a differentiating benefit of your products, services, and brand as it steers you around expensive marketing, advertising, and branding pitfalls in concise language with many examples from his personal experience. Veteran marketing consultant Art Forward reviews how to go beyond standard research and data, how to get and use customers’ insights to create your unique marketing tools, how to discipline creativity without hobbling it, how to inspire associates to take the right actions, and how to turn the right actions into compelling content in your own powerful internal and external media. To help you get results, Art provides twelve worksheets that guide you through implementation of the process year after year.
| Author | : William Arruda |
| Publisher | : ASTD |
| Total Pages | : 0 |
| Release | : 2019 |
| Genre | : Business & Economics |
| ISBN | : 9781949036756 |
Download Digital You Book in PDF, ePub and Kindle
A successful personal brand is based on authenticity. In Digital You: Real Personal Branding in the Virtual Age, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous.
| Author | : William Arruda |
| Publisher | : John Wiley & Sons |
| Total Pages | : 224 |
| Release | : 2010-12-28 |
| Genre | : Business & Economics |
| ISBN | : 9781118045060 |
Download Career Distinction Book in PDF, ePub and Kindle
Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
| Author | : Jake Knapp |
| Publisher | : Random House |
| Total Pages | : 288 |
| Release | : 2016-03-10 |
| Genre | : Business & Economics |
| ISBN | : 1473526809 |
Download Sprint Book in PDF, ePub and Kindle
A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
| Author | : Erik Du Plessis |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 272 |
| Release | : 2011-02-03 |
| Genre | : Business & Economics |
| ISBN | : 0749462981 |
Download The Branded Mind Book in PDF, ePub and Kindle
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
| Author | : Kelly Ann McKercher |
| Publisher | : |
| Total Pages | : |
| Release | : 2020-05-31 |
| Genre | : |
| ISBN | : 9780648787501 |
Download Beyond Sticky Notes Book in PDF, ePub and Kindle
This book includes a deep-dive into the mindsets and methods of Co-design. It draws on the authors' experience across Australia and New Zealand, as well as design, trauma-informed practice, collective learning and social movements.
| Author | : Austin McGhie |
| Publisher | : Advantage Media Group |
| Total Pages | : 285 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 1599323273 |
Download Brand is a Four Letter Word Book in PDF, ePub and Kindle
In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.
| Author | : Marty Neumeier |
| Publisher | : New Riders |
| Total Pages | : 181 |
| Release | : 2015-07-24 |
| Genre | : Business & Economics |
| ISBN | : 0134172973 |
Download The Brand Flip Book in PDF, ePub and Kindle
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
| Author | : Kipp Bodnar |
| Publisher | : John Wiley & Sons |
| Total Pages | : 216 |
| Release | : 2011-12-20 |
| Genre | : Business & Economics |
| ISBN | : 1118214307 |
Download The B2B Social Media Book Book in PDF, ePub and Kindle
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
| Author | : Patrick Barwise |
| Publisher | : John Wiley & Sons |
| Total Pages | : 185 |
| Release | : 2011-09-19 |
| Genre | : Business & Economics |
| ISBN | : 0470976500 |
Download Beyond the Familiar Book in PDF, ePub and Kindle
Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.
