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Gestalt Psychology for Marketing and Leadership

Gestalt Psychology for Marketing and Leadership
Author: 50minutes,
Publisher: 50 Minutes
Total Pages: 29
Release: 2015-09-02
Genre: Psychology
ISBN: 2806266300

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Influence customer perceptions and make your advertising more memorable! This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain • Learn how you can use this theory as a psychology-based tool in marketing and management practices • Identify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behavior ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.


Contact and Context

Contact and Context
Author: Ty Francis
Publisher: Taylor & Francis
Total Pages: 278
Release: 2016-11-25
Genre: Psychology
ISBN: 135179082X

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This collection brings together some leading figures in Gestalt coaching to take stock of the field and consider how it might move forward. It covers the principles of Gestalt coaching and encourages practitioners to rethink the application of Gestalt in new ways and new settings – e.g. leadership, management and team development. Individual chapters also explore radical and personal perspectives on Gestalt coaching, from considering the place of embodiment to ‘being’ in coaching practice and looking at the transformational micro-moments of the client encounter.


Gestalt Coaching

Gestalt Coaching
Author: Peter Bluckert
Publisher: Routledge
Total Pages: 158
Release: 2020-12-29
Genre: Psychology
ISBN: 1000330915

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Gestalt Coaching: Distinctive Features makes Gestalt principles, values, and philosophy accessible to coaches of all backgrounds and explains how to apply them in practice. Peter Bluckert introduces 30 distinctive features of this approach, divided equally between theory and practice. The book provides concise but clear summaries of core concepts such as awareness and contact, the nature and power of unfinished situations, the Field perspective, the phenomenological approach, The Gestalt Cycle of Experience, and the nature of strategic and intimate interactions. Bluckert provides a set of practice guidelines and watch-outs for the Gestalt coach, information on training and development and several case examples to bring the approach to life. Gestalt Coaching reveals how this approach can be used in individual development, such as executive coaching, with groups and teams, and in wider social and political contexts. With a focus on personal growth and development and enhancing co-operation, dialogue, and relationships, this book will be an invaluable tool for coaches of all backgrounds in practice and in training, academics and students of coaching, and anyone interested in learning more about how to apply Gestalt principles in their personal and professional life.


New Directions in Gestalt Group Therapy

New Directions in Gestalt Group Therapy
Author: Peter H. Cole
Publisher: Routledge
Total Pages: 269
Release: 2017-11-10
Genre: Psychology
ISBN: 1317364422

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Gestalt therapists often work with groups. Group therapists from a variety of theoretical orientations frequently incorporate insights and methodology from gestalt therapy. New Directions in Gestalt Group Therapy: Relational Ground, Authentic Self was written with particular attention to both gestalt and group work specialists in providing a comprehensive reference for the practice of group therapy from a gestalt perspective. In includes an introduction to gestalt therapy terms and concepts written to make the gestalt approach understandable and accessible for mental health practitioners of all backgrounds. It is appropriate for students as well as seasoned psychotherapists. Peter Cole and Daisy Reese are the co-directors of the Sierra Institute for Contemporary Gestalt Therapy located in Berkeley, California. They are the co-authors of Mastering the Financial Dimension of Your Psychotherapy Practice and True Self, True Wealth: A Pathway to Prosperity. They are a married couple, with five children and four grandchildren between them.


Gestalt Counselling in Action

Gestalt Counselling in Action
Author: Petruska Clarkson
Publisher: SAGE
Total Pages: 368
Release: 2013-10-23
Genre: Psychology
ISBN: 1446293084

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Simon Cavicchia has oriented Clarkson’s seminal work of Gestalt Counselling in Action within a more contemporary context, adding voices of significant and divergent thinkers as counter-point and extensions of the author’s work. Michael Clemmens, Gestalt Institute of Cleveland, USA This popular and well written book which is now in its 4th edition provides an accessible and thorough introduction to the Gestalt approach. Danny Porter, Manchester Gestalt Centre Now 24 years old with over 40,000 copies sold worldwide, Petruska Clarkson’s classic text is the definitive introduction to Gestalt therapy. This fourth edition, updated by Simon Cavicchia, covers the latest in Gestalt theory, research and practice. It includes: An extended case study running through the book to help you understand the process of therapy and the techniques used in each of the phases. Learning features and case examples translating theory into practice. New ‘reflection sections’ showing you the most recent developments in the field. New material on the relational turn and research. As a student of Gestalt therapy, this is the one book you need to buy; it offers a uniquely practical and accessible approach to an often complex topic. Petruska Clarkson was a professor and fellow of the British Association for Counselling and Fellow of the British Psychological Society. Petruska sadly passed away in 2006. Simon Cavicchia is a primary tutor on the MSc in Gestalt Psychotherapy and Joint Programme Leader of the MSc in Coaching Psychology/MA in Psychological Coaching, both at Metanoia Institute, London.


Gestalt Practice

Gestalt Practice
Author: Brenda B. Jones
Publisher:
Total Pages: 0
Release: 2019-07-31
Genre: Philosophy
ISBN: 9781911450405

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Gestalt Practice is a must-read for organization development consultants, executive coaches, corporate leaders and managers, Human Resource professionals, community and institutional leaders, Gestalt practitioners in general and students who want to learn from renowned experts how to effectively bring about meaningful and sustainable change using Gestalt theory and methods. It will have appeal to those who wish to understand how to use Gestalt in their personal and professional lives.Chapters highlight tips for application and practice from one of the major categories: Roots of Gestalt Practice, Gestalt Practice at Multiple Levels of System, Gestalt Approach to Change Management, and, perhaps most notably, a section devoted to improving organizational performance. Authors are globally renowned consultants and coaches who are experts in organizational behavior and icons of gestalt practice. Authors examine Gestalt from various perspectives: spirituality, neuroscience, experiential learning, use-of-self, personal presence, coaching, change, technology, leadership, and in villages and communities. The book demonstrates the broad applicability of Gestalt. It includes a complete glossary of Gestalt terms that will be of significant value as a handy reference to students who study Gestalt in academic settings and Organisation Development students, professors, and practitioners.


Gestalt Coaching: Right Here, Right Now

Gestalt Coaching: Right Here, Right Now
Author: Peter Bluckert
Publisher: McGraw-Hill Education (UK)
Total Pages: 185
Release: 2016-03-16
Genre: Psychology
ISBN: 0335264573

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In Gestalt Coaching, Peter Bluckert draws on thirty years of experience as an organization development consultant, executive coach and leadership trainer to present a unique perspective on how to become a better coach using Gestalt techniques. This practical guide sets out an accessible yet critical examination of the Gestalt approach and its application to the executive coaching practice. Through the use of case studies from a wide range of organizational settings, Bluckert shows you how to apply the principles of Gestalt practice to both one to one and team coaching. The result is a rare opportunity to appreciate the power, depth, subtlety and impact of an approach that offers much to both novice and experienced coaches.


Game Theory

Game Theory
Author: 50minutes,
Publisher: 50 Minutes
Total Pages: 34
Release: 2015-09-02
Genre: Business & Economics
ISBN: 2806265886

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The art of thinking strategically This book is a practical and accessible guide to understanding and implementing game theory, providing you with the essential information and saving time. In 50 minutes you will be able to: • Quickly master the concept of strategic behavior and interactive decisions • Anticipate the actions of your opponents to react accordingly and maximize gains • Find the key to cooperating in order to reach collective goals ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.


Principles Of Gestalt Psychology

Principles Of Gestalt Psychology
Author: Koffka, K
Publisher: Routledge
Total Pages: 736
Release: 2013-10-08
Genre: Medical
ISBN: 1136306889

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Routledge is now re-issuing this prestigious series of 204 volumes originally published between 1910 and 1965. The titles include works by key figures such asC.G. Jung, Sigmund Freud, Jean Piaget, Otto Rank, James Hillman, Erich Fromm, Karen Horney and Susan Isaacs. Each volume is available on its own, as part of a themed mini-set, or as part of a specially-priced 204-volume set. A brochure listing each title in the "International Library of Psychology" series is available upon request.


Handbook for Theory, Research, and Practice in Gestalt Therapy

Handbook for Theory, Research, and Practice in Gestalt Therapy
Author: Philip Brownell
Publisher: Cambridge Scholars Publishing
Total Pages: 350
Release: 2009-03-26
Genre: Psychology
ISBN: 1443808520

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Many books have been written about gestalt therapy. Not many have been written on the relationship between gestalt therapy and psychotherapy research. The Handbook for Theory, Research, and Practice in Gestalt Therapy is a needed bridge between these two concerns, and a timely addition to scholarly literature on gestalt therapy itself. In 2007 an international team of experienced gestalt therapists devoted themselves to create this book, and they have collaborated with one another to produce a challenging and enriching addition to the literature relevant to gestalt therapy. The book discusses the philosophy of science, the need for research specifically focused on gestalt therapy, and the critical realism and natural attitude found in both research and gestalt praxis. It provides discussions of qualitative and quantitative research, describes the methods of gestalt therapy as based in a unified theory, and illustrates the application of research in the contexts of emerging gestalt research communities. The discussion contained in this book is needed at a time when warrant for the practice of psychotherapy is increasingly sought in the empirical support available through psychotherapy research–the so called evidence-based movement–and at a time when public policy is increasingly driven by the call for "what works."