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Homo Zapiens

Homo Zapiens
Author: Victor Pelevin
Publisher: Penguin
Total Pages: 236
Release: 2002-12-31
Genre: Fiction
ISBN: 1101175265

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The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology. A bestseller in Russia, Homo Zapiens displays the biting absurdist satire that has gained Victor Pelevin superstar status among today's Russian youth, disapproval from the conservative Moscow literary world, and critical acclaim worldwide.


Generation "P"

Generation
Author: Viktor Pelevin
Publisher:
Total Pages: 302
Release: 1999-01
Genre: Advertising
ISBN: 9785264001451

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Mexican Americans

Mexican Americans
Author: Mario T. García
Publisher: Yale University Press
Total Pages: 388
Release: 1989-01-01
Genre: History
ISBN: 9780300049848

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Profiles people who have emerged from the barrios between 1930 and 1960 to become leaders of the Mexican-American community


The Hydrogen Economy

The Hydrogen Economy
Author: Jeremy Rifkin
Publisher: Penguin
Total Pages: 308
Release: 2003-08-25
Genre: Political Science
ISBN: 1440625115

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The road to global security," writes Jeremy Rifkin, "lies in lessening our dependence on Middle East oil and making sure that all people on Earth have access to the energy they need to sustain life. Weaning the world off oil and turning it toward hydrogen is a promissory note for a safer world." Rifkin's international bestseller The Hydrogen Economy presents the clearest, most comprehensive case for moving ourselves away from the destructive and waning years of the oil era toward a new kind of energy regime. Hydrogen-one of the most abundant substances in the universe-holds the key, Rifkin argues, to a cleaner, safer, and more sustainable world.


Introducing Christian Education

Introducing Christian Education
Author:
Publisher: Baker Academic
Total Pages: 304
Release: 2001-09-01
Genre: Religion
ISBN: 1585588369

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Building on the success of his 1992 collection Foundations of Ministry (over 17,000 sold), Michael Anthony offers Introducing Christian Education to fill the need in the C.E. curriculum for an introductory foundations textbook--one that provides an overview and understanding of the broad range of subjects included in C.E.--for college and seminary use. Thirty-one chapters are offered under the following sections: 1) Foundations of C.E.; 2) Developmental Perspectives of C.E.; 3) Educational Implications of C.E.; 4) Organization, Administration, and Leadership; 5) C.E. Applied to the Family; and 6) Specialized Ministries. Contributors include Robert Pazmiño, Jim Wilhoit, Julie Gorman, Klaus Issler, and Ted Ward. FROM THE FOREWORD BY LESTER C. BLANK JR. Introducing Christian Education will become a major resource text for church leaders and Christian education leaders who are professors of Christian education. It will be a valuable resource in my personal library. The desired outcome will be Psalm 78:72: "He cared for them with a true heart and led them with skillful hands."


Teachers and Crisis

Teachers and Crisis
Author: Dennis Carlson
Publisher: Routledge
Total Pages: 306
Release: 2017-12-12
Genre: Education
ISBN: 1351612670

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Advocates of the ‘back-to-basics’ movement argue that a basic skills programme ensures that students are educated to a minimum level of literacy required to enter the labour force. Critics charge that these efforts only increase school bureaucracy and undermine teachers’ autonomy in the classroom. First published in 1992, this book moves beyond the rhetoric surrounding the basic skills debate by providing a thorough yet critical examination of urban education, urban school reform, and teachers’ work culture. Beginning with a sparkling theoretical discussion of the problems and pitfalls of back-to-basics reform efforts, author Dennis Carlson argues persuasively that the movement’s exclusive emphasis on functional literacy skills rather than higher-order thinking assures that students will remain on the lower rungs of the socio-economic ladder. He then proceeds with an empirical study of two urban high school districts in which he documents the latent effects of back-to-basics on teachers’ work lives as well as staff-administration clashes over efforts to implement restructuring programmes. This book offers a sensible and sophisticated treatment of some of the important issues facing urban education and will be of great interest to anyone working in Education.


Homo Zapiens

Homo Zapiens
Author: Victor Pelevin
Publisher: National Geographic Books
Total Pages: 0
Release: 2002-12-31
Genre: Fiction
ISBN: 0142001813

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The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology. A bestseller in Russia, Homo Zapiens displays the biting absurdist satire that has gained Victor Pelevin superstar status among today's Russian youth, disapproval from the conservative Moscow literary world, and critical acclaim worldwide.


Research Reporting Series

Research Reporting Series
Author:
Publisher:
Total Pages: 348
Release: 1977
Genre: Environmental engineering
ISBN:

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Scientific and Technical Aerospace Reports

Scientific and Technical Aerospace Reports
Author:
Publisher:
Total Pages: 488
Release: 1995
Genre: Aeronautics
ISBN:

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Lists citations with abstracts for aerospace related reports obtained from world wide sources and announces documents that have recently been entered into the NASA Scientific and Technical Information Database.


pH-Interfering Agents as Chemosensitizers in Cancer Therapy

pH-Interfering Agents as Chemosensitizers in Cancer Therapy
Author: Claudiu T. Supuran
Publisher: Academic Press
Total Pages: 230
Release: 2020-09-03
Genre: Science
ISBN: 0128209283

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pH Interfering Agents as Chemosensitizers In Cancer Therapy, Volume Thirteen, provides a detailed overview of the chemosensitizers for the treatment of cancer spanning from biochemical and structural features to pharmacology and drug-design, including technological applications. The book is structured with innovative outlines and a distinction between experimental and clinical results. The continuous discovery and assessment of the role played by old/new synthetic drugs, natural compounds and technological applications has led to the urgent need of classification in terms of biological activity, mechanism of action, clinical outcomes, cancer cell lines sensible to the treatment, and potentialities to better orient research in this field. Moreover, all the aspects relevant for medicinal chemistry (drug design, structure-activity relationships, permeability data, cytotoxicity, appropriate statistical procedures, and molecular modeling studies) are strictly considered. Presents a broad view of the topic according to a medicinal chemistry-based approach beyond syntheses and biological assays, focusing on SAR studies, chemoinformatic, drug targeting and molecular modeling Explains the mechanism of action of the chemosensitizers by means of schemes and figures to facilitate comprehension Discusses novel targets to explore new possibilities that enhance research in the field