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Gender, Culture, and Consumer Behavior

Gender, Culture, and Consumer Behavior
Author: Cele C. Otnes
Publisher: Taylor & Francis
Total Pages: 484
Release: 2012-04-27
Genre: Business & Economics
ISBN: 1136463488

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This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.


Gender and Culture in Psychology

Gender and Culture in Psychology
Author: Eva Magnusson
Publisher: Cambridge University Press
Total Pages:
Release: 2012-02-02
Genre: Psychology
ISBN: 110737944X

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Gender and Culture in Psychology introduces new approaches to the psychological study of gender that bring together feminist psychology, socio-cultural psychology, discursive psychology and critical psychology. It presents research and theory that embed human action in social, cultural and interpersonal contexts. The book provides conceptual tools for thinking about gender, social categorization, human meaning-making, and culture. It also describes a family of interpretative research methods that focus on rich talk and everyday life. It provides a close-in view of how interpretative research proceeds. The latter part of the book showcases innovative projects that investigate topics of concern to feminist scholars and activists: young teens' encounters with heterosexual norms; women and men negotiating household duties and childcare; sexual coercion and violence in heterosexual encounters; the cultural politics of women's weight and eating concerns; psychiatric labelling of psychological suffering; and feminism in psychotherapy.


Gender, Justice, and the Problem of Culture

Gender, Justice, and the Problem of Culture
Author: Dorothy L. Hodgson
Publisher: Indiana University Press
Total Pages: 204
Release: 2017-03-27
Genre: Social Science
ISBN: 0253025478

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An analysis of the relationships between law, custom, gender, marriage and justice among northern Tanzania’s Maasai communities. When, where, why, and by whom is law used to force desired social change in the name of justice? Why has culture come to be seen as inherently oppressive to women? In this finely crafted book, Dorothy L. Hodgson examines the history of legal ideas and institutions in Tanzania—from customary law to human rights—as specific forms of justice that often reflect elite ideas about gender, culture, and social change. Drawing on evidence from Maasai communities, she explores how the legacies of colonial law-making continue to influence contemporary efforts to create laws, codify marriage, criminalize FGM, and contest land grabs by state officials. Despite the easy dismissal by elites of the priorities and perspectives of grassroots women, she shows how Maasai women have always had powerful ways to confront and challenge injustice, express their priorities, and reveal the limits of rights-based legal ideals. “This is a book that only Dorothy Hodgson could have written, with her decades of work in Tanzania, vast networks in Maasailand, and deep ethnographic knowledge, combined with her deftness in working through more theoretical work on gender and human rights. Closely argued, conceptually sharp, and engagingly written.” —Brett Shadle, author of Girl Cases: Marriage and Colonialism in Gusiiland, Kenya, 1890-1970 “Dorothy Hodgson asks a number of important and clearly articulated questions, and provides thoughtful answers to them using a hybrid of historical and anthropological methodologies that combine in-depth case studies with more empirically-informed macro-level reflection. A concise and useful resource in the undergraduate as well as the graduate classroom.” —Priya Lal, author of African Socialism in Postcolonial Tanzania: Between the Village and the World “Gender, Justice, and the Problem of Culture makes a significant contribution to the study of law in East Africa and elsewhere among colonized peoples, and it should be required reading not only for academics interested in such matters but for activists and policymakers.” —American Anthropologist “Hodgson’s book is both rich in detail and broad in its implications for understanding struggles for justice for marginalised groups. It deserves the attention of students and scholars of African studies, anthropology, history, political science and women’s and gender studies.” —Journal of Modern African Studies


Psychology of Gender Through the Lens of Culture

Psychology of Gender Through the Lens of Culture
Author: Saba Safdar
Publisher: Springer
Total Pages: 410
Release: 2015-04-29
Genre: Psychology
ISBN: 3319140051

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This unique collection brings a rarely-seen indigenous and global perspective to the study of gender and psychology. Within these chapters, researchers who live and work in the countries and cultures they study examine gender-based norms, values, expression, and relations across diverse Western and non-Western societies. Familiar as well as less-covered locations and topics are analyzed, including China, New Zealand, Israel, Turkey, Central America, the experience of refugees, and gendered health inequities across Africa such as in the treatment of persons with HIV. Included, too, are examples of culturally appropriate interventions to address disparities, and data on the extent to which these steps toward equality are working. Structurally, the volume is divided into three sections. The first two parts of the book take readers on a journey to different regions of the world to illustrate the most recent trends in research concerning gender issues, and then outline present implications and future prospects for the psychological analysis of both gender & culture. The third section of the book has an applied perspective and focuses on the cultural norms and values reinforcing gender equality as well as cultural and social barriers to them. A sampling of the topics covered: Sexual orientation across culture and time. A broader conceptualization of sexism in Poland. An analysis of gender roles within the family in Switzerland Modern-day dowries in South Asian international arranged marriages. The current state of gender equality in the United States of America. Socio-cultural determinants of gender disparity in Ghana. Psychology of Gender Through the Lens of Culture is a milestone toward core human rights and goals worldwide, and a critical resource for psychologists, sociologists, anthropologists, gender studies researchers, public policy makers and all those interested in promoting gender equality throughout the world.


Gender and Popular Culture

Gender and Popular Culture
Author: Katie Milestone
Publisher: John Wiley & Sons
Total Pages: 250
Release: 2013-04-29
Genre: Social Science
ISBN: 0745675239

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This book examines the role of popular culture in the construction of gendered identities in contemporary society. It draws on a wide range of popular cultural forms - including popular music, newspapers and television - to illustrate how femininity and masculinity are produced, represented and consumed. The authors blend primary and secondary research to offer the reader a balanced yet novel overview of the area. Students are introduced to key theories and concepts in the fields of gender studies and popular culture, which are made accessible and interesting through their application to topical examples such as DJs, binge drinking and computer games. The book is structured into three clear, user-friendly sections: 1. Production, gender and popular culture: An investigation of who produces popular culture, why gendered patterns occur, and how they impact on content. 2. Representation, gender and popular culture: An examination of how men and women are represented in contemporary popular culture, and how notions of (in)appropriate femininity and masculinity are constructed. 3. Consumption, gender and popular culture: An exploration of who consumes what in popular culture, how gendered consumption relates to space, and what the effects of consuming representations of gender are. Gender and Popular Culture will be essential reading for students and scholars of media and cultural studies at all levels.


Gender, Language and Culture

Gender, Language and Culture
Author: Lidia Tanaka
Publisher: John Benjamins Publishing
Total Pages: 264
Release: 2004-01-01
Genre: Language Arts & Disciplines
ISBN: 9789027230799

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This book analyzes the relationship between gender, age and role in Japanese television interviews. It covers a wide range of topics on Japanese communication; cultural and gender variables are interwoven in the interpretation of the findings. The study shows how participants interact through language and how they project their identities in the context of the interview. Based on a qualitative analysis, speech in mixed and same gender interactions is analysed, turntaking, terms of address and aizuchi (listener's responses) are examined. The findings reveal interesting characteristics of all-female interactions, such as the influence of age that appears to be more important than gender; an observation that has repercussions in the study of gender and language differences in modern Japan. This book is an interdisciplinary study that integrates notions of politeness and theories of gender and language, and will be of interest to people researching Japanese culture and communication, gender studies and institutional language.


Blake, Gender and Culture

Blake, Gender and Culture
Author: Helen P Bruder
Publisher: Routledge
Total Pages: 272
Release: 2015-10-06
Genre: Art
ISBN: 1317321154

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Blake's combination of verse and design invites interdisciplinary study. The essays in this collection approach his work from a variety of perspectives including masculinity, performance, plant biology, empire, politics and sexuality.


The Gender and Consumer Culture Reader

The Gender and Consumer Culture Reader
Author: Jennifer R. Scanlon
Publisher: NYU Press
Total Pages: 401
Release: 2000-08
Genre: Business & Economics
ISBN: 0814781322

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An interdisciplinary and cross-cultural collection of readings and archival materials examining the gendered relationship between the home and consumer culture, identity through purchasing, the supply side of consumer culture and the ways in which consumers embrace, resist and manipulate the messages and activities of consumer culture. Topics include: shoplifting, racism in advertising, the Zoot suit, Esquire magazine, Dockers, lesbianism, narcissism.


Gender in American Literature and Culture

Gender in American Literature and Culture
Author: Jean M. Lutes
Publisher: Cambridge University Press
Total Pages: 645
Release: 2021-04-15
Genre: Literary Criticism
ISBN: 1108805507

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Gender in American Literature and Culture introduces readers to key developments in gender studies and American literary criticism. It offers nuanced readings of literary conventions and genres from early American writings to the present and moves beyond inflexible categories of masculinity and femininity that have reinforced misleading assumptions about public and private spaces, domesticity, individualism, and community. The book also demonstrates how rigid inscriptions of gender have perpetuated a legacy of violence and exclusion in the United States. Responding to a sense of 21st century cultural and political crisis, it illuminates the literary histories and cultural imaginaries that have set the stage for urgent contemporary debates.


Dance, Gender and Culture

Dance, Gender and Culture
Author: Helen Thomas
Publisher: Springer
Total Pages: 237
Release: 1993-06-15
Genre: Social Science
ISBN: 1349227471

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'...full credit to Thomas and Macmillan for embarking on such a worthwhile venture - Dance Research I have already found the Thomas edition of enormous value in teaching both undergraduates and postgraduates, from the perspectives of dance anthropology, ethnography and theatre dance analysis - Theresa Buckland, Department of Dance Studies, University of Surrey This unique collection of papers, written specially for this volume, explores the aspects of the ways in which dance and gender intersect in a variety of cultural contexts, from social and disco dance to performance dance, to the Hollywood musical and dances from different cultures. The contributors come from a broad range of disciplines, such as cultural studies, anthropology, sociology, dance studies, film studies, and journalism. They bring to the book a wide body of ideas and approaches, including feminism, psychoanalysis, ethnography and subcultural theory. List of Plates - Preface to the 1995 Reprint - Notes on the Contributors - Introduction - PART 1: CULTURAL STUDIES - Dance, Gender and Culture; T.Polhumus - Dancing in the Dark: Rationalism and the Neglect of Social Dance; A.Ward - Ballet, Gender and Cultural Power; C.J.Novack - 'I Seem to Find the Happiness I Seek': Heterosexuality and Dance in the Musical; R.Dyer - PART 2: ETHNOGRAPHY - An-Other Voice: Young Women Dancing and Talking; H.Thomas - Gender Interchangeability among the Tiwi; A.Grau - 'Saturday Night Fever': An Ethnography of Disco Dancing; D.Walsh - Classical Indian Dance and Women's Status; J.L.Hanna - PART 3: THEORY/CRITICISM - Dance, Feminism and the Critique of the Visual; R.Copeland - 'You put your left foot in, then you shake it all about ...': Excursions and Incursions into Feminism and Bausch's Tanztheater; A.Sanchez-Colberg - 'She might pirouette on a daisy and it would not bend': Images of Femininity and Dance Appreciation; L-A.Sayers - Still Dancing Downwards and Talking Back; Z.Oyortey - The Anxiety of Dance Performance; V.Rimmer - Index