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| Author | : Paul Baines |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 404 |
| Release | : 2021-01-12 |
| Genre | : |
| ISBN | : 0198829256 |
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
| Author | : Johanna M. Lockhart |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 155 |
| Release | : 2016-09-08 |
| Genre | : Business & Economics |
| ISBN | : 1475829973 |
Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the essential elements of persuasive communications and how to use them effectively. The power of information is addressed with guidelines and examples for gathering and using information to enhance the school’s marketing efforts. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate program implementation. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.
| Author | : J David Lichtenthal |
| Publisher | : Routledge |
| Total Pages | : 280 |
| Release | : 2020-07-24 |
| Genre | : Business & Economics |
| ISBN | : 1000156850 |
Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instruction—doctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instruction—content, style, textbook features, and the “street smarts” needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include: the status of and prospects for doctoral programs in business-to-business marketing making business marketing more prominent in master’s programs linking content to practice in undergraduate business marketing courses the impact of alternative technologies on delivering business-to-business marketing education teaching business marketing in the 21st century a comparative review of business marketing textbooks and much more! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketing—from full professor to occasional adjunct—will find this book invaluable for making the most of your ability to teach business-to-business marketing.
| Author | : Marjolein Visser |
| Publisher | : Routledge |
| Total Pages | : 809 |
| Release | : 2019-11-04 |
| Genre | : Business & Economics |
| ISBN | : 1000035328 |
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
| Author | : Paul Baines |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 0 |
| Release | : 2019 |
| Genre | : Marketing |
| ISBN | : 9780198809999 |
How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and 'femvertising' illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company's success. Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone: Case insight videos Industry foresight videos Library of video links For students: Author audio podcasts Multiple-choice questions Flashcard glossary Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Discussion question pointers Figures and tables from the book Case insight video transcripts
| Author | : David Alan Reid |
| Publisher | : Psychology Press |
| Total Pages | : 314 |
| Release | : 2004 |
| Genre | : Industrial marketing |
| ISBN | : 9780789023124 |
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta
| Author | : Edmund Jerome McCarthy |
| Publisher | : Irwin Professional Publishing |
| Total Pages | : 524 |
| Release | : 1988 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : David Lichtenthal |
| Publisher | : Routledge |
| Total Pages | : 298 |
| Release | : 2004 |
| Genre | : Social Science |
| ISBN | : 9780789001320 |
Publisher Provided Annotation This book examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses developing a curriculum and formulating policy, taking into account the social and economic considerations educators face in dealing with practical, methodological, and theoretical business marketing issues. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues at each level of university instruction -- doctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instruction -- content, style, textbook features, and the "street smarts" needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include the status of and prospects for doctoral programs in business-to-business marketing; making business marketing more prominent in master's programs; linking content to practice in undergraduate business marketing courses; the impact of alternative technologies on delivering business-to-business marketing education; teaching business marketing in the twenty-first century; a comparative review of business marketing textbooks; and much more.
| Author | : Stephen J. Skripak |
| Publisher | : |
| Total Pages | : 442 |
| Release | : 2016-07-29 |
| Genre | : |
| ISBN | : 9780997920116 |
(Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.
| Author | : John Coe |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 259 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 0071408797 |
Publisher Description
