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From Reads to Leads

From Reads to Leads
Author: Kateryna Abrosymova
Publisher: Kateryna Abrosymova
Total Pages: 331
Release: 2021-05-15
Genre: Language Arts & Disciplines
ISBN:

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Content has a clear role in the marketing process. It must aid the customer journey by moving readers from one stage of awareness to the next until they become leads. In other words, content develops leads. If your content is going to fulfill its duty—to turn readers into leads—people need to actually read it. So how can you write content that people will read? From Reads To Leads teaches 11 principles that define how a content writer writes every draft. Applying these principles to your writing will help you grab the right person’s attention, get your message across, and move your reader down the marketing funnel. The book comes with 40 writing exercises to each chapter to help you learn and practice several writing rules that will help you focus on writing content that makes readers act instead of writing content that sits on a server and gathers dust. You'll discover: How to understand what your readers need and how to write content that appeals to them How to get the desired response from your readers and move them down the marketing funnel How to figure out and communicate your key message and how to use it to take readers to the next stage of their journey How to creatively turn your content into a story with a three-act structure How to write an outline that focuses your writing and kills your procrastination What makes writing clear and simple How to express your brand’s personality and make your writing recognizable What makes content readable, and how to get your readers to stay with you till the end The writer’s role in the content writing process, and how you should approach content collaborations How you should react when your work is ripped to shreds From Reads to Leads is a true roadmap to succeeding with content for copywriters, content writers, marketing managers, and entrepreneurs curious why they're not making as many leads with their content as they know they should. Website: https://www.readstoleads.com/


Read to Lead

Read to Lead
Author: Jeff Brown
Publisher: Baker Books
Total Pages: 240
Release: 2021-08-31
Genre: Business & Economics
ISBN: 1493430254

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It's the common habit shared by many successful people throughout history. It's responsible for unlocking limitless creativity and influence. It's known to reduce stress, improve decision-making skills, and make you a better leader. What is it? Reading. And it's the single best thing you can do to improve yourself professionally. Reading more and better books creates opportunities for you to learn new skills, rise above your competition, and build a successful career. In Read to Lead you'll learn - why you need to read like your career depends on it - the five science-backed reasons reading will help you build your career - how to absorb a book into your bloodstream - a technique that can double (or triple!) your reading speed - tips on creating a lifetime reading habit - and more If you want to lead a more satisfied life, have more intelligent conversations, and broaden your mind, you need to read to lead!


How to Talk About Books You Haven't Read

How to Talk About Books You Haven't Read
Author: Pierre Bayard
Publisher: Bloomsbury Publishing USA
Total Pages: 129
Release: 2010-08-10
Genre: Literary Criticism
ISBN: 1596917148

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In this delightfully witty, provocative book, literature professor and psychoanalyst Pierre Bayard argues that not having read a book need not be an impediment to having an interesting conversation about it. (In fact, he says, in certain situations reading the book is the worst thing you could do.) Using examples from such writers as Graham Greene, Oscar Wilde, Montaigne, and Umberto Eco, he describes the varieties of "non-reading"-from books that you've never heard of to books that you've read and forgotten-and offers advice on how to turn a sticky social situation into an occasion for creative brilliance. Practical, funny, and thought-provoking, How to Talk About Books You Haven't Read-which became a favorite of readers everywhere in the hardcover edition-is in the end a love letter to books, offering a whole new perspective on how we read and absorb them.


How to Read Now

How to Read Now
Author: Elaine Castillo
Publisher: Penguin
Total Pages: 353
Release: 2022-07-26
Genre: Literary Collections
ISBN: 0593489632

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“How to Read Now explores the politics and ethics of reading, and insists that we are capable of something better: a more engaged relationship not just with our fiction and our art, but with our buried and entangled histories.” “A book that doesn’t seek to shut down the current literary discourse so much as shake it up.” (The New York Times Book Review) Offering “its audience the opportunity to look past the simplicity we’re all too often spoon-fed into order to restore ourselves to chaos and complexity — a way of seeing and reading that demands so much more of us but offers even more in return." (Los Angeles Times) "I gasped, shouted, and holler-laughed while reading these essays from the phenomenal Elaine Castillo. What powerful writing, what a rigorous mind. For as long as I live, I want to read anything Castillo writes, and you probably do, too." —R.O. Kwon, author of The Incendiaries How many times have we heard that reading builds empathy? That we can travel through books? How often have we were heard about the importance of diversifying our bookshelves? Or claimed that books saved our lives? These familiar words—beautiful, aspirational—are sometimes even true. But award-winning novelist Elaine Castillo has more ambitious hopes for our reading culture, and in this collection of linked essays, “she moves to wrest reading away from the cotton-candy aspirations of uniting people in empathetic harmony and reposition it as thornier, ultimately more rewarding work.” (Vulture) How to Read Now explores the politics and ethics of reading, and insists that we are capable of something better: a more engaged relationship not just with our fiction and our art, but with our buried and entangled histories. Smart, funny, galvanizing, and sometimes profane, Castillo attacks the stale questions and less-than-critical proclamations that masquerade as vital discussion: reimagining the cartography of the classics, building a moral case against the settler colonialism of lauded writers like Joan Didion, taking aim at Nobel Prize winners and toppling indie filmmakers, and celebrating glorious moments in everything from popular TV like The Watchmen to the films of Wong Kar-wai and the work of contemporary poets like Tommy Pico. At once a deeply personal and searching history of one woman’s reading life, and a wide-ranging and urgent intervention into our globalized conversations about why reading matters today, How to Read Now empowers us to embrace a more complicated, embodied form of reading, inviting us to acknowledge complicated truths, ignite surprising connections, imagine a more daring solidarity, and create space for a riskier intimacy—within ourselves, and with each other.


House of Leaves

House of Leaves
Author: Mark Z. Danielewski
Publisher: Pantheon
Total Pages: 738
Release: 2000-03-07
Genre: Fiction
ISBN: 0375420525

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“A novelistic mosaic that simultaneously reads like a thriller and like a strange, dreamlike excursion into the subconscious.” —The New York Times Years ago, when House of Leaves was first being passed around, it was nothing more than a badly bundled heap of paper, parts of which would occasionally surface on the Internet. No one could have anticipated the small but devoted following this terrifying story would soon command. Starting with an odd assortment of marginalized youth -- musicians, tattoo artists, programmers, strippers, environmentalists, and adrenaline junkies -- the book eventually made its way into the hands of older generations, who not only found themselves in those strangely arranged pages but also discovered a way back into the lives of their estranged children. Now this astonishing novel is made available in book form, complete with the original colored words, vertical footnotes, and second and third appendices. The story remains unchanged, focusing on a young family that moves into a small home on Ash Tree Lane where they discover something is terribly wrong: their house is bigger on the inside than it is on the outside. Of course, neither Pulitzer Prize-winning photojournalist Will Navidson nor his companion Karen Green was prepared to face the consequences of that impossibility, until the day their two little children wandered off and their voices eerily began to return another story -- of creature darkness, of an ever-growing abyss behind a closet door, and of that unholy growl which soon enough would tear through their walls and consume all their dreams.


Nobody Wants to Read Your Sh*t

Nobody Wants to Read Your Sh*t
Author: Steven Pressfield
Publisher: Black Irish Entertainment LLC
Total Pages: 192
Release: 2016-06-12
Genre: Self-Help
ISBN: 1936891506

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There's a mantra that real writers know but wannabe writers don’t. And the secret phrase is this: NOBODY WANTS TO READ YOUR SH*T. Recognizing this painful truth is the first step in the writer's transformation from amateur to professional. From Chapter Four: “When you understand that nobody wants to read your shit, you develop empathy. You acquire the skill that is indispensable to all artists and entrepreneurs—the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with ev­ery sentence and every phrase: Is this interesting? Is it fun or challenging or inventive? Am I giving the reader enough? Is she bored? Is she following where I want to lead her?


How to Read and Why

How to Read and Why
Author: Harold Bloom
Publisher: Simon and Schuster
Total Pages: 292
Release: 2001-10-02
Genre: Literary Criticism
ISBN: 0684859076

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Bloom, the best-known literary critic of our time, shares his extensive knowledge of and profound joy in the works of a constellation of major writers, including Shakespeare, Cervantes, Austen, Dickinson, Melville, Wilde, and O'Connor in this eloquent invitation to readers to read and read well.


Lead with We

Lead with We
Author: Simon Mainwaring
Publisher: BenBella Books
Total Pages: 369
Release: 2021-11-09
Genre: Business & Economics
ISBN: 195329569X

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WALL STREET JOURNAL BESTSELLER 2022 NATIONAL INDIE EXCELLENCE AWARDS FINALIST — BUSINESS: GENERAL • 2022 AXIOM BUSINESS BOOK AWARD GOLD MEDALIST — LEADERSHIP "Critically important reading as our economy struggles to recover the pandemic's deleterious economic impact that is currently compounded by supply chain issues and the beginnings of an inflationary spiral." —The Midwest Book Review "Provides concrete steps leaders and employees can take to thrive in today’s marketplace, where taking a stand on something important to your customers can become a competitive differentiator." —Forbes Discover an urgent prescription for a new business paradigm—one that better serves humanity and the planet. The global coronavirus pandemic has thrown into stark relief how “business as usual” is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy—for us—to survive, we need nothing less than a seismic shift in the way we do business. Enter Simon Mainwaring, New York Times-bestselling author and founder and CEO of We First. A decade ago, he showed how business leaders and consumers could use social media to build a better world in We First. Now, after decades of research and field experience at the vanguard of the world’s most successful brand revolutions, he provides in Lead With We a blueprint for doing business better in today’s challenged world. By leading with “we”—putting the collective above the individual, holding the sum above the parts, and emphasizing the importance of the role that everyone plays—you can not only help solve the escalating challenges of today but also unlock extraordinary growth for your business, and abundance on our planet. Timely and compelling, this book’s message is simple: The future of profit is people’s purpose, aligned. Lead With We not only examines why we must all conduct business differently in order to grow in today’s market, but provides the how—concrete steps any reader, wherever they find themselves in the business hierarchy, can take toward success.


The Freedom to Read

The Freedom to Read
Author: American Library Association
Publisher:
Total Pages: 16
Release: 1953
Genre: Libraries
ISBN:

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The Story Grid

The Story Grid
Author: Shawn Coyne
Publisher: Black Irish Entertainment LLC
Total Pages: 459
Release: 2015-05-02
Genre: Reference
ISBN: 1936891360

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WHAT IS THE STORY GRID? The Story Grid is a tool developed by editor Shawn Coyne to analyze stories and provide helpful editorial comments. It's like a CT Scan that takes a photo of the global story and tells the editor or writer what is working, what is not, and what must be done to make what works better and fix what's not. The Story Grid breaks down the component parts of stories to identify the problems. And finding the problems in a story is almost as difficult as the writing of the story itself (maybe even more difficult). The Story Grid is a tool with many applications: 1. It will tell a writer if a Story ?works? or ?doesn't work. 2. It pinpoints story problems but does not emotionally abuse the writer, revealing exactly where a Story (not the person creating the Story'the Story) has failed. 3. It will tell the writer the specific work necessary to fix that Story's problems. 4. It is a tool to re-envision and resuscitate a seemingly irredeemable pile of paper stuck in an attic drawer. 5. It is a tool that can inspire an original creation.