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Niche

Niche
Author: James Harkin
Publisher: Abacus Software
Total Pages: 250
Release: 2012
Genre: Market segmentation
ISBN: 9780349123004

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As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.


Organizing for Policy Influence

Organizing for Policy Influence
Author: Benjamin Farrer
Publisher: Routledge
Total Pages: 281
Release: 2017-08-09
Genre: Political Science
ISBN: 1351754408

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In this book, Benjamin Farrer explains how activists can influence the policies they care about, even when they are outnumbered and their issues are ignored. The solution lies in a surprising place: organizational choice. Different types of organizations will be more influential under particular democratic institutions. If they choose the optimal type of organization - given their institutional context - then even minority groups can be influential. Environmentalists are a key example of how small groups can sometimes punch above their weight. Environmentalists in different countries have made different organizational choices. These choices explain whether or not they succeeded in influencing policy. In the empirical chapters that follow, Farrer shows that environmentalists can sometimes be more influential if they form interest groups, but under other institutions, political parties are the optimal organizational choice. Although interest groups are often easier to create, national institutions can sometimes insulate mainstream politicians from niche interest groups. When institutions deny access to interest groups, activists are forced to send the stronger signal of party entry. Using a variety of methods, including a formal model, an experiment, and a wealth of empirical data from a variety of settings, Farrer proves that this theory of organizational choice adds to our understanding of several crucial phenomena. First, it helps explain patterns of political participation, by showing the importance of instrumental, rather than purely expressive, motivations for activism. Second, it provides an important modification to Duverger’s (1954) law, by showing that new party entry is a function not only of electoral rules but also of the rules that govern interest groups. Third, it extends research on the role of institutions in determining policy outputs, by showing that policy outcomes are a function of the interaction between organizational choices and institutional context.


Linking Citizens and Parties

Linking Citizens and Parties
Author: Lawrence Ezrow
Publisher: Oxford University Press
Total Pages: 201
Release: 2010-05-27
Genre: Language Arts & Disciplines
ISBN: 0199572526

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Linking Citizens and Parties highlights the pathways through which citizens' political preferences are expressed by their political parties.


Playing for Change

Playing for Change
Author: Rob Rosenthal
Publisher: Routledge
Total Pages: 330
Release: 2015-11-17
Genre: Social Science
ISBN: 1317254163

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Although music is known to be part of the great social movements that have rocked the world, its specific contribution to political struggle has rarely been closely analyzed. Is it truly the 'lifeblood' of movements, as some have declared, or merely the entertainment between the speeches? Drawing on interviews, case studies and musical and lyrical analysis, Rosenthal and Flacks offer a brilliant analysis and a wide-ranging look at the use of music in movements, in the US and elsewhere, over the past hundred years. From their interviews, the voices of Pete Seeger, Ani DiFranco, Tom Morello, Holly Near, and many others enliven this highly readable book.


The American Retail Value Proposition

The American Retail Value Proposition
Author: Kyle Murray
Publisher: University of Toronto Press
Total Pages: 256
Release: 2016-08-12
Genre: Business & Economics
ISBN: 1442624787

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The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers? To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending. The American Retail Value Proposition provides the framework for building that differentiation and establishing a competitive advantage that goes beyond price discounting. This framework is based on more than a decade of research, including hundreds of hours of interviews with executives from the world’s leading retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe’s. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.


Impact Investing

Impact Investing
Author: Antony Bugg-Levine
Publisher: John Wiley & Sons
Total Pages: 341
Release: 2011-08-02
Genre: Business & Economics
ISBN: 1118100689

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A ground-breaking book on the transformative power of impact investing This is the first book to chart the catalytic path of this new industry, explaining how it is and can be a positive disruptive force. It shows how impact investing is a transformational vehicle for delivering "blended value" throughout the investment spectrum, giving a single name to a set of activities previously siloed in enclaves, revealing how they are linked within what is becoming a new field of investing. Written by two leaders in the growing field of impact investing, the book defines this emerging industry for participants on all sides of the funding equation (investors, funders and social entrepreneurs). Filled with illustrative examples of impact investing success stories Reveals how the field can expand in order to address the most critical social and environmental issues of our day Explores the wide-ranging applications of impact investing as well as entrepreneurial opportunities The authors do not take a normative approach to argue how investors should behave like an investment guide might but show how entrepreneurial people and institutions are already offering an integrated alternative.


ICPDI 2023

ICPDI 2023
Author: Md Rabiul Islam
Publisher: European Alliance for Innovation
Total Pages: 1115
Release: 2023-11-21
Genre: Computers
ISBN: 1631904264

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The 2nd International Conference on Public Management, Digital Economy and Internet Technology (ICPDI 2023) was successfully held on 1-3 September 2023 in Chongqing, China. This conference aimed to bring together researchers, scholars, and practitioners from various fields to exchange ideas and discuss advancements in the areas of public management, digital economy, and internet technology. The conference featured a diverse range of research topics, including but not limited to Public Management, Digital Economy and Internet Technology. The conference fostered a rich and stimulating intellectual environment. The program included keynote speeches by renowned experts in the field, parallel sessions for paper presentations, and panel discussions addressing emerging trends and challenges. The conference proceedings showcased a wide array of research papers, providing valuable insights into the latest theoretical and practical developments in the field of public management, digital economy, and internet technology. Participants had the opportunity to engage in constructive discussions, offer feedback, and establish potential collaborations for future research endeavors. We extend our gratitude to all participants, presenters, organizers, and sponsors for their contributions in making this conference a resounding success. We look forward to the 3rd edition of this conference, where we can further explore the dynamic intersections of public management, digital economy, and internet technology.


Emerging Markets Debt:An Analysis of the Secondary Market

Emerging Markets Debt:An Analysis of the Secondary Market
Author: Ross Buckley
Publisher: Kluwer Law International B.V.
Total Pages: 350
Release: 1999-06-22
Genre: Law
ISBN: 9041197168

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The emerging markets have attained prominence of late as the recent troubles in the principal emerging markets in Asia, Russia and Latin America have threatened global stability. This book is the first detailed study of emerging markets debt and offers a unique insight into one of the world's more significant, and less understood, financial markets. It offers a comprehensive analysis of the evolution of the market in emerging markets debt from 1983 to date. In the aftermath of the debt crisis of the 1980s the banking community discovered the first disposal technique for the sovereign debt of less developed countries andndash; a secondary market in that debt. This market played a major role in the history and amelioration of the debt crisis, the Mexican problems in the mid-1990s, and the recent Asian economic crisis. The market focus of this study is on the indebtedness of Latin American nations, which has formed the backbone of secondary market activity, and the recent developments in Asia. The regulatory focus is on U.S. banks and banking regulation. This book is essential reading for anyone involved with emerging markets debt: bankers, traders, investors, corporate and sovereign issuers, finance lawyers and banking regulators.


The Handbook of Organic and Fair Trade Food Marketing

The Handbook of Organic and Fair Trade Food Marketing
Author: Simon Wright
Publisher: John Wiley & Sons
Total Pages: 312
Release: 2008-04-15
Genre: Technology & Engineering
ISBN: 0470996080

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The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for “better” food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.


Crossing the Chasm

Crossing the Chasm
Author: Geoffrey A. Moore
Publisher: Harper Collins
Total Pages: 254
Release: 2009-03-17
Genre: Business & Economics
ISBN: 0061795860

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.