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From Media to Metaphor

From Media to Metaphor
Author: Robert Atkins
Publisher: Independent Curators International
Total Pages: 88
Release: 1991
Genre: Art
ISBN:

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Metaphor and Gender in Business Media Discourse

Metaphor and Gender in Business Media Discourse
Author: V. Koller
Publisher: Springer
Total Pages: 256
Release: 2004-05-25
Genre: Language Arts & Disciplines
ISBN: 0230511287

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This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.


Metaphor and Film

Metaphor and Film
Author: Trevor Whittock
Publisher: Cambridge University Press
Total Pages: 200
Release: 1990-09-28
Genre: Language Arts & Disciplines
ISBN: 9780521382113

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In Metaphor and Film, Trevor Whittock demonstrates that feature films are permeated by metaphors that were consciously introduced by directors. An examination of cinematic metaphor forces us to reconsider the nature of metaphor itself, and the ways by which such visual imagery can be recognised and understood, as well as interpreted. Metaphor and Film identifies the principal forms of cinematic metaphor, and also provides an analysis of the mental operations that one must bring to it. Recent developments in cognitive psychology, especially those relating to the nature and formation of categories, are called upon to explain these processes. Metaphor and Film ranges widely over film theory as it does over philosophical, literary, linguistic, and psychological accounts of metaphor. Particularly useful to those studying film, literature, and aesthetics, this study is also a provocative contribution to an important debate in which film theorists and philosophers are currently engaged.


Metaphors We Live By

Metaphors We Live By
Author: George Lakoff
Publisher: University of Chicago Press
Total Pages: 292
Release: 2008-12-19
Genre: Philosophy
ISBN: 0226470997

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The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.


At War with Metaphor

At War with Metaphor
Author: Erin Steuter
Publisher: Lexington Books
Total Pages: 276
Release: 2009
Genre: Language Arts & Disciplines
ISBN: 9780739121993

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When photographs documenting the torture and humiliation of prisoners at Abu Ghraib came to the attention of a horrified public, national and international voices were raised in shock, asking how this happened. At War with Metaphor offers an answer, arguing that the abuses of Abu Ghraib were part of a systemic continuum of dehumanization. This continuum has its roots in our public discussions of the war on terror and the metaphors through which they are repeatedly framed. Arguing earnestly and incisively that these metaphors, if left unexamined, bind us into a cycle of violence that will only be intensified by a responsive violence of metaphor, Steuter and Wills examine compelling examples of the images of animal, insect, and disease that inform, shape, and limit our understanding of the war on terror. Tying these images to historical and contemporary uses of propaganda through a readable, accessible analysis of media filters, At War with Metaphor vividly explores how news media, including political cartoons and talk radio, are enmeshed in these damaging, dehumanizing metaphors. Analyzing media through the lenses of race and Orientalism, it invites us to hold our media and ourselves accountable for the choices we make in talking war and making enemies.


The Power of Metaphor in the Age of Electronic Media

The Power of Metaphor in the Age of Electronic Media
Author: Raymond Gozzi
Publisher: Hampton Press (NJ)
Total Pages: 328
Release: 1999
Genre: Computers
ISBN:

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This work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and cool media. It also gives a history of metaphor in oral, writing, print, and electronic media.


Mobilizing Metaphor

Mobilizing Metaphor
Author: Christine Kelly
Publisher: UBC Press
Total Pages: 365
Release: 2016-11-01
Genre: Social Science
ISBN: 0774832827

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Mobilizing Metaphor illustrates how radical and unconventional forms of activism, including art, are reshaping the rich and vibrant tradition of disability mobilization in Canada – and in the process, challenging perceptions of disability and the politics that surround it. Until now, research on Canadian disability activism has focused on legal and policy spheres and overlooked how disability activism is as varied as the population it represents. Mobilizing Metaphor combines contributions by artists, activists, and academics (including an insightful concluding chapter by renowned disability scholar Tanya Titchkoksy) with rich illustrations and photographs to reveal how disability art is distinctive as both art and social action. As the contributors sketch the shifting contours of disability politics in Canada and show how disability oppression is not isolated from other prejudices, they challenge us to re-examine how we enact social and political change.


Digital Media Metaphors

Digital Media Metaphors
Author: Johan Farkas
Publisher: Routledge
Total Pages: 0
Release: 2024-11-15
Genre: Social Science
ISBN: 9781032674599

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Bringing together leading scholars from media studies and digital sociology, this edited volume provides a comprehensive introduction to digital media metaphors, unpacking their power and limitations. This unique collection will interest students and scholars of digital media and media and communication studies.


Transcoding the Digital

Transcoding the Digital
Author: Marianne Van Den Boomen
Publisher: Instituut Voor Netwerkcultuur
Total Pages: 222
Release: 2014-02-12
Genre: Art
ISBN: 9789081857574

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Transcoding the Digital: How Metaphors Matter in New Media by Marianne van den Boomen is a material-semiotic inquiry into the constitutive role of metaphors in our daily encounters with computers and networks. While interface concepts such as desktop and windows are easily recognized as metaphors, this research shows how in fact all digital sign-tool-objects - ranging from icons and email to Facebook friends, from hyperlink and tweet to Pirate Bay - are digital-material metaphors. They frame and organize how we access the black boxes of software and machinery, which in turn organize and reconfigure society. The same holds for discourse metaphors such as virtual community, cyberspace, Web 2.0, and social network. Metaphors matter in digital praxis, literally. This study makes an intervention into the contemporary theory of metaphor by extending it with the notion of material metaphor, including a manifest for hacking digital-material metaphors.