Forest Service Reinvention PDF Download

Straightforward, honest and rational, Reinventing the Forest Industry presents a workable plan to bring the forest industry into the environmental culture with a stronger voice in policy discussion. It takes the reader from the origins of the environmental philosophy through the development of the present environmental culture and forecasts a vigorous, renewed forest industry future based on new agreements and strategic alignments. The significance of public, perception on management of America's forests runs through each of the eight chapters of Reinventing the Forest Industry. The author, the highly respected Dr. Jean Mater, uses the experience of other industries in changing their public image as the springboard for evaluating and enhancing the forest industry's relations with the public.