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| Author | : |
| Publisher | : World Health Organization |
| Total Pages | : 122 |
| Release | : 2022-02-07 |
| Genre | : Medical |
| ISBN | : 9240041788 |
| Author | : Institute of Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 256 |
| Release | : 1991-01-01 |
| Genre | : Medical |
| ISBN | : 0309041392 |
Written and organized to be accessible to a wide range of readers, Improving America's Diet and Health explores how Americans can be persuaded to adopt healthier eating habits. Moving well beyond the "pamphlet and public service announcement" approach to dietary change, this volume investigates current eating patterns in this country, consumers' beliefs and attitudes about food and nutrition, the theory and practice of promoting healthy behaviors, and needs for further research. The core of the volume consists of strategies and actions targeted to sectors of societyâ€"government, the private sector, the health professions, the education communityâ€"that have special responsibilities for encouraging and enabling consumers to eat better. These recommendations form the basis for three principal strategies necessary to further the implementation of dietary recommendations in the United States.
| Author | : Institute of Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 537 |
| Release | : 2006-05-11 |
| Genre | : Medical |
| ISBN | : 0309097134 |
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
| Author | : World Health Organization |
| Publisher | : World Health Organization |
| Total Pages | : 88 |
| Release | : 2023-07-03 |
| Genre | : Medical |
| ISBN | : 9240075410 |
Children continue to be exposed to powerful food marketing in settings where they gather (e.g. schools, sports clubs), during children’s typical television viewing times or on children’s television channels, on digital spaces popular with young people, and in magazines targeting children and adolescents. Such food marketing predominantly promotes foods that are high in saturated fatty acids, trans-fatty acids, free sugars and/or sodium (HFSS), and uses a wide variety of marketing strategies that are likely to appeal to children, including celebrity/sports endorsements, promotional characters, product claims, promotion, gifts/incentives, tie-ins, competitions and games. Food marketing has a harmful impact on children’s food choice and their dietary intake. It affects their purchase requests to adults for marketed foods and influences the development of children’s norms about food consumption. This WHO guideline provides Member States with recommendations and implementation considerations on policies to protect all children from the harmful impact of food marketing, based on evidence specific to children and to the context of food marketing.
| Author | : Martin Caraher |
| Publisher | : Taylor & Francis |
| Total Pages | : 297 |
| Release | : 2023-07-24 |
| Genre | : Business & Economics |
| ISBN | : 1000916103 |
This book provides an introduction to food policy in the United Kingdom, examining policy development, implementation, influences and current issues. The book begins by providing a wide-ranging introduction to food policy in the UK, situating it within wider global debates and establishing key drivers, such as issues related to global citizenship, trade and finance. The use of food control as a policy lever is also discussed and contrasted with alternative approaches based on behaviour change. The book presents an overview of the history of UK food policy, from which there is much to be learned, before moving onto current challenges posed by political instability, both at home and abroad, global pandemics and cost of living crises. Foremost is the need to manage public health, including both malnutrition and obesity, while promoting sustainable and healthy diets, as well as the broader issues around addressing food security and food poverty. The book also examines public sector food initiatives, such as school food and early childhood provisions, and food regulation. As a part of food regulation, chapters examine food scares and food fraud, from chalk in flour to "horsegate". The role of media, marketing and advertising is also considered within a policy perspective. Taking a wider lens, the book also discusses the impact of global food trade and the financialisation of food on food policy in the UK and vice versa. The book is supported by instructor eResources on the Routledge website designed to support student learning as well as provide regular updates on UK food policy developments. The eResources include student activities, group exercises and links to further reading and additional resources. This book serves as a key introduction to UK food and agricultural policy for students, scholars, policymakers and professionals, as well as those interested in food systems, public health and social policy more widely.
| Author | : |
| Publisher | : World Health Organization |
| Total Pages | : 14 |
| Release | : 2022-05-31 |
| Genre | : Medical |
| ISBN | : 9240051341 |
| Author | : Institute of Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 87 |
| Release | : 2013-05-14 |
| Genre | : Medical |
| ISBN | : 0309269563 |
The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."
| Author | : World Health Organization |
| Publisher | : World Health Organization |
| Total Pages | : 76 |
| Release | : 2023-07-07 |
| Genre | : Medical |
| ISBN | : 9240047514 |
| Author | : Paul Randle |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 329 |
| Release | : 2023-12-03 |
| Genre | : Business & Economics |
| ISBN | : 1398613142 |
Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good. This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.
| Author | : Frans Folkvord |
| Publisher | : Routledge |
| Total Pages | : 130 |
| Release | : 2019-07-31 |
| Genre | : Psychology |
| ISBN | : 1000517667 |
Integrating recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, this timely collection explores how food promotion techniques can be used to promote healthier foods. Numerous factors influence what, when, and how we eat, but one of the main drivers behind the unhealthy dietary intake of people is food marketing. Bringing together important trends from different areas of study, with state-of-the-art insights from multiple disciplines, the book examines the important factors and psychological processes that explain the effects of food marketing in a range of contexts, including social media platforms. The book also provides guidelines for future research by critically examining interventions and their effectiveness in reducing the impact of food marketing on dietary intake, in order to help develop new research programs, legislation, and techniques about what can be done about unhealthy food marketing. With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and related areas, as well as professionals interested in food marketing and healthy eating.
