Food Marketing And Selling Healthy Lifestyles With Science PDF Download
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Author | : Lauren Alex O'Hagan |
Publisher | : Routledge |
Total Pages | : 0 |
Release | : 2024-10-02 |
Genre | : Science |
ISBN | : 9781032580739 |
Download Food Marketing and Selling Healthy Lifestyles with Science Book in PDF, ePub and Kindle
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing--even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory. It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.
Author | : Lauren Alex O'Hagan |
Publisher | : Taylor & Francis |
Total Pages | : 365 |
Release | : 2024-09-17 |
Genre | : Science |
ISBN | : 1040143962 |
Download Food Marketing and Selling Healthy Lifestyles with Science Book in PDF, ePub and Kindle
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory. It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.
Author | : Darya Pino Rose |
Publisher | : Harper Collins |
Total Pages | : 363 |
Release | : 2013-05-07 |
Genre | : Health & Fitness |
ISBN | : 0062201271 |
Download Foodist Book in PDF, ePub and Kindle
In Foodist, Darya Pino Rose, a neuroscientist, food writer, and the creator of SummerTomato.com, delivers a savvy, practical guide to ending the diet cycle and discovering lasting weight-loss through the love of food and the fundamentals of science. A foodist simply has a different way of looking at food, and makes decisions with a clear understanding of how to optimize health and happiness. Foodist is a new approach to healthy eating that focuses on what you like to eat, rather than what you should or shouldn’t eat, while teaching you how to make good decisions, backed up by an understanding of what it means to live a healthy lifestyle. Foodist: Using Real Food and Real Science to Lose Weight Without Dieting is filled with tips on food shopping, food prep, cooking, and how to pick the right restaurants and make smart menu choices.
Author | : Institute of Medicine |
Publisher | : National Academies Press |
Total Pages | : 537 |
Release | : 2006-05-11 |
Genre | : Medical |
ISBN | : 0309097134 |
Download Food Marketing to Children and Youth Book in PDF, ePub and Kindle
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Author | : Lucy Jane Santos |
Publisher | : Icon Books |
Total Pages | : 304 |
Release | : 2024-07-04 |
Genre | : Science |
ISBN | : 1837731551 |
Download Chain Reactions Book in PDF, ePub and Kindle
Tracing uranium's past, and how it intersects with our understanding of other radioactive elements, this book aims to disentangle our attitudes and to unpick the atomic mindset. Chain Reactions looks at the fascinating, often-forgotten, stories that can be found throughout the history of the element. Ranging from glassworks to penny stocks; medicines to weapons; something to be feared to a powerful source of energy, this global history not only explores the development of our scientific understanding of uranium, but also shines a light on its cultural and social impact. By understanding our nuclear past, we can move beyond the ideological opposition to atomic technology and encourage a more nuanced dialogue about whether it is feasible - and desirable - to have a genuinely nuclear-powered future.
Author | : |
Publisher | : |
Total Pages | : |
Release | : 2015 |
Genre | : |
ISBN | : |
Download Food Literacy Book in PDF, ePub and Kindle
Author | : Brian Wansink |
Publisher | : University of Illinois Press |
Total Pages | : 226 |
Release | : 2010-10-01 |
Genre | : Health & Fitness |
ISBN | : 0252092791 |
Download Marketing Nutrition Book in PDF, ePub and Kindle
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.
Author | : Marion Nestle |
Publisher | : Univ of California Press |
Total Pages | : 537 |
Release | : 2013-05-14 |
Genre | : Cooking |
ISBN | : 0520955064 |
Download Food Politics Book in PDF, ePub and Kindle
We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this engrossing exposé, Marion Nestle goes behind the scenes to reveal how the competition really works and how it affects our health. The abundance of food in the United States--enough calories to meet the needs of every man, woman, and child twice over--has a downside. Our over-efficient food industry must do everything possible to persuade people to eat more--more food, more often, and in larger portions--no matter what it does to waistlines or well-being. Like manufacturing cigarettes or building weapons, making food is big business. Food companies in 2000 generated nearly $900 billion in sales. They have stakeholders to please, shareholders to satisfy, and government regulations to deal with. It is nevertheless shocking to learn precisely how food companies lobby officials, co-opt experts, and expand sales by marketing to children, members of minority groups, and people in developing countries. We learn that the food industry plays politics as well as or better than other industries, not least because so much of its activity takes place outside the public view. Editor of the 1988 Surgeon General's Report on Nutrition and Health, Nestle is uniquely qualified to lead us through the maze of food industry interests and influences. She vividly illustrates food politics in action: watered-down government dietary advice, schools pushing soft drinks, diet supplements promoted as if they were First Amendment rights. When it comes to the mass production and consumption of food, strategic decisions are driven by economics--not science, not common sense, and certainly not health. No wonder most of us are thoroughly confused about what to eat to stay healthy. An accessible and balanced account, Food Politics will forever change the way we respond to food industry marketing practices. By explaining how much the food industry influences government nutrition policies and how cleverly it links its interests to those of nutrition experts, this path-breaking book helps us understand more clearly than ever before what we eat and why.
Author | : Michal Salamonik |
Publisher | : Springer Nature |
Total Pages | : 260 |
Release | : |
Genre | : |
ISBN | : 3031576837 |
Download Manufacturing and Debating Coffee Substitutes in Nineteenth-Century Sweden Book in PDF, ePub and Kindle
Author | : Michael Moss |
Publisher | : Signal |
Total Pages | : 480 |
Release | : 2021-03-02 |
Genre | : Health & Fitness |
ISBN | : 0771059612 |
Download Hooked Book in PDF, ePub and Kindle
NATIONAL BESTSELLER From the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat, the troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods. Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities--as well as food manufacturers--already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can once again seize control.