Food Advertising To Children A Critical Evaluation Of Public Governmental And Corporate Responsibilities In Germany PDF Download

This book is about food and feeding in early childhood education and care, offering an exploration of the intersection of children’s food, education, family intervention, and public health policies. The notion of ‘good’ food for children is often communicated as a matter of common sense by policymakers and public health authorities; yet the social, material, and practical aspects of feeding children are far from straightforward. Drawing on a detailed ethnographic study conducted in a London nursery and children’s centre, this book provides a close examination of the practices of childcare practitioners, children, and parents, asking how the universalism of policy and bureaucracy fits with the particularism of feeding and eating in the early years. Looking at the unintended consequences that emerged in the field, such as contradictory public health messaging and arbitrary policy interventions, the book reveals the harmful assumptions about disadvantaged groups that are perpetuated in policy discourse, and challenges the constructs of individual choice and responsibility as main determinants of health. Children’s food practices at the nursery are examined to explore the notion that, whilst for adults it is what children eat that often matters most, to children it is how they eat that is more important. This book contributes to a growing body of literature evidencing how children’s food is a contested domain, in which power relations are continuously negotiated. This raises questions not only on how children can be included in policy beyond a tokenistic involvement but also on what children’s well-being might mean beyond the biomedical sphere. The book will particularly appeal to students and scholars in food and health, food policy, childhood studies, and medical anthropology. Policymakers and non-governmental bodies working in the domains of children’s food and early years policies will also find this book of interest.