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Focus Group Interviews in Education and Psychology

Focus Group Interviews in Education and Psychology
Author: Sharon Vaughn
Publisher: SAGE
Total Pages: 188
Release: 1996-01-18
Genre: Education
ISBN: 9780803958937

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In this book the authors describe the specific steps to take in order to conduct focus groups in education and psychological settings. The reader is shown how to prepare for a focus group, create a moderator's guide and analyse the results.


Focus Group Interviews in Education and Psychology

Focus Group Interviews in Education and Psychology
Author: Sharon Vaughn
Publisher:
Total Pages: 173
Release: 1996
Genre: Education
ISBN: 9781452243641

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In this book the authors describe the specific steps to take in order to conduct focus groups in education and psychological settings. The reader is shown how to prepare for a focus group create a moderator's guide and analyse the results.


Focus Groups

Focus Groups
Author: David W. Stewart
Publisher: SAGE
Total Pages: 204
Release: 2007
Genre: Business & Economics
ISBN: 9780761925835

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Focus Group Methodology

Focus Group Methodology
Author: Pranee Liamputtong
Publisher: SAGE Publications
Total Pages: 225
Release: 2011-03-28
Genre: Social Science
ISBN: 1847879098

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A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.


Developing Focus Group Research

Developing Focus Group Research
Author: Jenny Kitzinger
Publisher: SAGE
Total Pages: 244
Release: 1999-02-22
Genre: Social Science
ISBN: 9780761955689

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This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal


Interviewing Groups and Individuals in Qualitative Market Research

Interviewing Groups and Individuals in Qualitative Market Research
Author: Joanna Chrzanowska
Publisher: SAGE
Total Pages: 174
Release: 2002-07-18
Genre: Social Science
ISBN: 1847876986

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'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.


Focus Groups in Social Research

Focus Groups in Social Research
Author: Michael Bloor
Publisher: SAGE
Total Pages: 126
Release: 2001-03-08
Genre: Social Science
ISBN: 9780761957430

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There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover


Focus Group Practice

Focus Group Practice
Author: Claudia Puchta
Publisher: SAGE
Total Pages: 188
Release: 2004-02-28
Genre: Social Science
ISBN: 9780761966913

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How to Interview and Conduct Focus Groups

How to Interview and Conduct Focus Groups
Author: Jen Katz-Buonincontro
Publisher: Concise Guides to Conducting B
Total Pages: 187
Release: 2022
Genre: Psychology
ISBN: 9781433833793

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This book offers guidance for undergraduate and masters-level students in conducting a research project that involves personal interviews or focus groups.


Dialogue in Focus Groups

Dialogue in Focus Groups
Author: Ivana Marková
Publisher: Equinox Publishing
Total Pages: 243
Release: 2007
Genre: Language Arts & Disciplines
ISBN: 9781845530501

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In contrast to a vast literature that provides information and guides about focus groups as a methodological tool, this book is an introduction to understanding focus groups as analytical means exploring socially shared knowledge. The book examines how to analyse interaction and ideas expressed in focus groups.