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FMCG: The Power of Fast-Moving Consumer Goods

FMCG: The Power of Fast-Moving Consumer Goods
Author: Greg Thain
Publisher: First Edition Design Pub.
Total Pages: 525
Release: 2014-07-11
Genre: Business & Economics
ISBN: 1622876474

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This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book. Keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever


The Complete Guide to Fast Moving Consumer Goods (FMCG)

The Complete Guide to Fast Moving Consumer Goods (FMCG)
Author: Faisal Jamil
Publisher: Independently Published
Total Pages: 0
Release: 2024-04-04
Genre: Business & Economics
ISBN:

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Description of the book "The Complete Guide to Fast Moving Consumer Goods (FMCG)" is a comprehensive and detailed book that provides a thorough overview of the FMCG industry. It covers a wide range of topics, including the definition and characteristics of FMCG products, the historical evolution of the industry, global market trends, consumer behavior, marketing strategies, brand management, supply chain management, retailing, packaging, technology, quality control, regulatory compliance, and sustainability practices. The book delves into the importance of each aspect of the FMCG industry and provides practical insights, case studies, and best practices for FMCG companies to succeed in today's competitive market. It also discusses emerging trends, challenges, and future outlook for the industry, helping readers stay informed and adapt to the changing landscape of the FMCG sector. With its comprehensive coverage and practical approach, "The Complete Guide to Fast Moving Consumer Goods (FMCG)" is an essential resource for professionals, students, and anyone interested in gaining a deep understanding of the FMCG industry and its key drivers of success.


Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG)

Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG)
Author: Neil Farmer
Publisher: Elsevier
Total Pages: 347
Release: 2013-02-26
Genre: Technology & Engineering
ISBN: 0857098977

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Packaging plays an essential role in protecting and extending the shelf life of a wide range of foods, beverages and other fast-moving consumer goods. There have been many key developments in packaging materials and technologies in recent years, and Trends in packaging of food, beverages and other fast-moving consumer goods (FMCG) provides a concise review of these developments and international market trends. Beginning with a concise introduction to the present status and trends in innovations in packaging for food, beverages and other fast-moving consumer goods, the book goes on to consider modified atmosphere packaging and other active packaging systems, including smart and intelligent packaging, and the role these play in augmenting and securing the consumer brand experience. Developments in plastic and bioplastic materials and recycling systems are then discussed, followed by innovations and trends in metal, paper and paperboard packaging. Further chapters review international environmental and sustainability regulatory and legislative frameworks, before the use of nanotechnology, smart and interactive packaging developments for enhanced communication at the packaging/user interface are explored. Finally, the book concludes by considering potential future trends in materials and technologies across the international packaging market. With its distinguished editor and international team of expert contributors, Trends in packaging of food, beverages and other fast-moving consumer goods (FMCG) is an important reference tool, providing a practical overview of emerging packaging technologies and market trends for research and design professionals in the food and packaging industry, and academics working in this area. Introduces the present status, current trends and new innovations in the field whilst considering future trends in materials and technologies Considers modified atmosphere packaging and other active packaging systems including smart and intelligent packaging Discusses developments in plastic and bioplastic materials and recycling systems


Store Wars

Store Wars
Author: Greg Thain
Publisher: John Wiley & Sons
Total Pages: 178
Release: 2012-07-12
Genre: Business & Economics
ISBN: 111837424X

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The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.


The Circular Economy Handbook

The Circular Economy Handbook
Author: Peter Lacy
Publisher: Springer Nature
Total Pages: 350
Release: 2019-12-31
Genre: Business & Economics
ISBN: 1349959685

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Can we align global production and consumption systems with sustainability? Can business growth actually lead to a healthier planet? Can companies innovate through the circular economy to create competitive advantage and genuine impact? Waste to Wealth proved that the emerging circular economy advantage exists – now Lacy, Long and Spindler show you how to realize it at speed and scale in The Circular Economy Handbook. We stand at a crossroads, with rising geopolitical and geo-economic tensions, massive technological change and a host of social and environmental challenges. We are pushing planetary boundaries to their limits, with climate change and threats to biodiversity and oceans as just a few examples. Significant impacts are already being felt, and both people and planet face potentially catastrophic and irreversible consequences if we don’t urgently change our global model and systems. Our current linear “take, make, waste” models of production and consumption will not be sustainable in a world of some 9 billion people by 2050, especially with ever-expanding rates of consumption. Thriving within these dynamics demands more than incremental adjustments to business-as-usual. The circular economy offers a powerful means to decouple growth from use of scarce and harmful resources, enabling greater production and consumption with fewer negative environmental impacts—at the same time, making companies more innovative and competitive. In fact, this book shows that $4.5 trillion in economic value is at stake. Delivering on the promise of a circular economy demands impact and scale, extending through value chains and, ultimately, disrupting the entire economic system. In The Circular Economy Handbook, the authors illuminate the path from insight to action, from linear to circular. With case studies, advice and practical guidance, they show leaders how to pivot towards a holistic circular organization, embedding circularity internally and delivering broad-based system change. With unique insights across business models, technologies, and industries – featuring stories and real-world examples from circular pioneers – this book is the essential guide to help companies become leaders in the movement to secure the circular economy advantage.


Private Label Strategy

Private Label Strategy
Author: Nirmalya Kumar
Publisher: Harvard Business Press
Total Pages: 292
Release: 2007
Genre: Business & Economics
ISBN: 9781422101674

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The growth in private labels has huge implications for managers on both sides.


B2B Versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG)

B2B Versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG)
Author: Hauke Barschel
Publisher: GRIN Verlag
Total Pages: 29
Release: 2007-09-27
Genre: Business & Economics
ISBN: 3638781895

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Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work identifies, analyses and evaluates major differences along the supply chain between business-to-business (B2B) marketing and consumer marketing (B2C) in terms of companies involved in the production and trade of fast moving consumer goods (FMCG). This work focuses on the marketing-mix concept, external aspects of marketing and examines aspects concerning the competitive environment. This work mainly focuses on marketing activities along the supply chain of the brand SCHWARTAU. SCHWARTAU is a brand of food products (marmalade) by the company SCHWARTAUER WERKE GmbH. The company is located in Bad Schwartau, Germany and sells its products all over Europe with focus on Germany and mainly other Western European countries.


Building Brand Authenticity

Building Brand Authenticity
Author: M. Beverland
Publisher: Springer
Total Pages: 276
Release: 2009-10-22
Genre: Business & Economics
ISBN: 0230250807

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The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.


FMCG Selling

FMCG Selling
Author: Leo Gough
Publisher: John Wiley & Sons
Total Pages: 110
Release: 2004-01-16
Genre: Business & Economics
ISBN: 1841125040

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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.