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Floral Design and Marketing

Floral Design and Marketing
Author: Gary A. Anderson
Publisher:
Total Pages: 460
Release: 1988
Genre: Florist
ISBN:

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Flower Arranging

Flower Arranging
Author: Teresa P. Lanker
Publisher: Florists' Review
Total Pages: 178
Release: 2007
Genre: Education
ISBN: 9780971486089

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Advance your basic skills or offer valuable training to apprentice designers with our latest volume, which is filled with techniques and how-to's to inspire you and help you excel at the art of flower arranging. Industry veteran Teresa P. Lanker, who for more than 20 years has taught floral design and marketing at The Ohio State University Agricultural Technical Institute, shares her expertise as author of this definitive guide. The design methods featured have proven especially successful among floral design students with little or no expertise. Flower recipes and step-by-step instructions walk you through the basics, and variations show you how to expand on your knowledge with more advanced designs. We've also included entire chapters on proper packaging of flowers, working with balloons and creating a perfect commercial display. A comprehensive flower glossary and care and handling appendix help you choose and condition flowers for optimal use. With more than 500 photos, this book leads you through every step in the process with easy-to-follow how-to's. Learn the tips and tricks of the floral trade, and master the fundamentals of floral design, all while working through the lessons at your own pace.


The Occupation Thesaurus: A Writer's Guide to Jobs, Vocations, and Careers

The Occupation Thesaurus: A Writer's Guide to Jobs, Vocations, and Careers
Author: Becca Puglisi
Publisher: JADD Publishing
Total Pages: 594
Release: 2020-06-19
Genre: Language Arts & Disciplines
ISBN: 0999296388

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Compelling fiction starts with characters who have well-crafted layers that make them memorable, relatable, and fascinating. But trying to convey those layers often results in bulky descriptions that cause readers to skim. Occupations, though, can cover a lot of characterization ground, revealing personality traits, abilities, passions, and motivations. Dig deeper, and a career can hint at past trauma, fears, and even the character’s efforts to run from—or make up for—the past. Select a job that packs a powerful punch. Inside The Occupation Thesaurus, you’ll find: * Informative profiles on popular and unusual jobs to help you write them with authority * Believable conflict scenarios for each occupation, giving you unlimited possibilities for adding tension at the story and scene level * Advice for twisting the stereotypes often associated with these professions * Instruction on how to use jobs to characterize, support story structure, reinforce theme, and more * An in-depth study on how emotional wounds and basic human needs may influence a character’s choice of occupation * A brainstorming tool to organize the various aspects of your character’s personality so you can come up with the best careers for them Choose a profession for your character that brings more to the table than just a paycheck. With over 120 entries in a user-friendly format, The Occupation Thesaurus is an entire job fair for writers.


How to Start and Operate a Wedding Floral Design Business

How to Start and Operate a Wedding Floral Design Business
Author: Linda Kevich
Publisher: CreateSpace
Total Pages: 180
Release: 2014-11-18
Genre:
ISBN: 9781502790767

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Turn your knack for floral design into a profitable business. Learn how to start and operate a profitable wedding floral design service from your own home. This in-depth self-study business training manual is aimed at the individual who already has some basic floral design ability and wants to learn how to successfully turn it into their own business. It is intended to help you transform your existing talent for floral design -- even if you are self-taught or dabbling as a hobby -- into a profitable and viable home based business. As a bonus to the valuable business information which is at the core of this training manual, this course also shares design ideas, principals, suggestions, and tips that are important in wedding floral design, however, it is not a design course - it is a business start-up training manual. You'll learn everything from the correct pricing formulas used by wedding florists for achieving maximum profit, to creative ideas to add interest and professionalism to your wedding designs, to proven marketing & promotional methods for attracting clients, as well as operating procedures for the home based wedding floral designer, complete with proven, highly successful business concepts you can model your own business after. You'll be guided step by step through finding clients and establishing yourself within your local market. You'll learn how to correctly set up your business, how to do a consultation with a client, how to create a contract. Sample forms and contracts are included for you to model your own after. We've left no stone unturned.The course reveals the trade secrets that can otherwise take years of experience to acquire. Get the insider's edge to put your wedding floral business on the fast track. We'll show you exactly how to pump more profit out of your business by incorporating rental items. We'll show you how to buy wholesale. We'll lead you through the proven formula to establish yourself as a major player within your local marketplace, yes even if you operate from home. And you will learn the hottest, most powerful ways of promoting and marketing your wedding floral design business, because if you don't have customers, you don't have a business. All of this information is presented in a easy to follow, fully comprehensive training manual consisting of over 179 pages. Start your new business soon - full time or part time. Enjoy the pride and self-satisfaction of business ownership. If the thought of turning your knack for floral design into an income-generating business excites you, this self-study course is an excellent way to get started now and be in business soon with very low overhead and very low start-up expenses. Enjoy the comfort and convenience of working from home if you like. Structure your business as it best suits you: part time or full time, home-based or retail store front.Get your start in the floral design business and take advantage of the lucrative $60 billion wedding industry for a diversified, multi-faceted approach. The course was developed by drawing upon the experiences of highly successful home based wedding floral business owners. We give you a complete proven and tested system. All instruction is given in an easy to follow, step-by-step format.You'll need to already know how to create bouquets, corsages etc. for weddings to get the full benefit of this course. If you don't yet have that knowledge, the Institute of Weddings (instituteofweddings.com) offers a self-study course in wedding floral design which can give you the design skills you need to design flowers for weddings. Your opportunity to earn a great income while doing something you already enjoy is within reach. Continually updated and revised, this in-depth, fully comprehensive self-study course has been the only one of its kind in the industry for over a decade and has successfully helped thousands of other individuals just like you to launch their own wedding floral businesses.


Artistic Floral Design: Innovative Work from the American Institute of Floral Designers

Artistic Floral Design: Innovative Work from the American Institute of Floral Designers
Author: American Institute of Floral Design
Publisher: Wildflower Media Incorporated
Total Pages: 0
Release: 2020-07
Genre: Crafts & Hobbies
ISBN: 9781733782661

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The American Institute of Floral Designers? and Wildflower.Media are proud to release "Artistic Floral Design 2020," a book that brings together some of today's most inspirational and creative floral creations from AIFD® designers around the world. The collaboration between Wildflower.Media and AIFD® has given the organization an opportunity to share a glimpse of the amazing work and talent of just a few of its almost 2000 members. This 120-page, full-color hardback showcases the innovative and unpublished original work of 24 accredited AIFD® designers. The publication celebrates selected designs that were chosen to fill the pages with art, education and beauty - as well as saluting all AIFD® members who are committed each and every day to fill the lives of many around the world with art and flowers.


Principles of Floral Design

Principles of Floral Design
Author: Pat Diehl Scace
Publisher: Goodheart-Wilcox Publisher
Total Pages: 622
Release: 2019-10-16
Genre: Crafts & Hobbies
ISBN: 9781645640493

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Principles of Floral Design: An Illustrated Guide introduces the hands-on skills and theory required to begin a career as a floral designer. This heavily illustrated textbook begins by introducing the floriculture industry and careers, the history of floriculture, and design principles and elements. The textbook then presents the various types of products used in floral designs, before progressing to common floral applications and events. This modern and visual introduction to floral design will appeal to students who are interested in careers in the industry and to those who take the course as a fine arts elective. Highly illustrated Step-by-Step Procedures throughout the textbook provide clear instruction covering floral design basics, such as taping and gluing, to creating full-size floral arrangements. The extensive end-of-chapter materials--including a chapter summary, review questions, critical thinking questions, STEM and academic activities, and ideas for SAEs--provide instructors with ample material for students to review and reinforce chapter material and help students connect floral design content to career and college readiness skills. Extensive illustrated glossaries of flowers, foliage, and potted and flowering plants serve as an excellent reference and as a study aid for student competitions.


The Art of Floral Design

The Art of Floral Design
Author: Norah T. Hunter
Publisher: Delmar
Total Pages: 608
Release: 2012-06-20
Genre: Flower arrangement
ISBN: 9781111313234

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Start your career in floral design with THE ART OF FLORAL DESIGN, 3E, International Edition! Newly-expanded and updated, the book introduces you to the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. THE ART OF FLORAL DESIGN, 3E, International Edition balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, along with techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3E, International Edition prepares you for the real business world with discussions on distribution, marketing, advertising, and the other industry-specific issues you need to know for success in the field.


Cocoji

Cocoji
Author: Deokwon Lee
Publisher:
Total Pages:
Release: 2020-05
Genre:
ISBN: 9781733782647

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