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FEmpowerment

FEmpowerment
Author: Sandy Shepard
Publisher: Lulu.com
Total Pages: 258
Release: 2007-10
Genre: Self-Help
ISBN: 0615159796

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By using the Bond Girl (from the ever-popular James Bond movies and books) as her paradigm, fEmpowerment coach Sandy Shepard leads the reader to experience, then unleash, her inner authentic self. Ms. Shepard states that she aims to change the world, one Bond Girl at a time. A successful businesswoman and attorney, Ms. Shepard is particularly passionate about helping harried women weave sensual femininity into their daily routines, and this book uses a friendly "best girlfriend" style to help women empower their lives.


Made Up

Made Up
Author: Martha Laham
Publisher: Rowman & Littlefield
Total Pages: 301
Release: 2020-10-10
Genre: Business & Economics
ISBN: 1538138050

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Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.


Brandsplaining

Brandsplaining
Author: Jane Cunningham
Publisher: Penguin UK
Total Pages: 240
Release: 2021-02-18
Genre: Business & Economics
ISBN: 0241456010

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'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast


Transitional Morphology

Transitional Morphology
Author: Elisa Mattiello
Publisher: Cambridge University Press
Total Pages: 255
Release: 2022-12-31
Genre: Language Arts & Disciplines
ISBN: 1009168282

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Based on corpus data, this book provides a comprehensive analysis of a morphological phenomenon in Modern English, Combining Forms (CFs).


Trend-Driven Innovation

Trend-Driven Innovation
Author: Henry Mason
Publisher: John Wiley & Sons
Total Pages: 368
Release: 2015-10-06
Genre: Business & Economics
ISBN: 1119076471

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Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.


Early Childhood Studies: A Multiprofessional Perspective

Early Childhood Studies: A Multiprofessional Perspective
Author: Jones, Liz
Publisher: McGraw-Hill Education (UK)
Total Pages: 238
Release: 2005-11-01
Genre: Education
ISBN: 0335214851

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This book critically engages the reader in issues that relate to young children and their lives from a multiprofessional perspective. Whilst offering a theoretically rigorous treatment of issues relating to early childhood studies, the book also provides practical discussion of strategies that could inform multiprofessional practice.


Being James Bond: Volume One - Pocket Edition

Being James Bond: Volume One - Pocket Edition
Author: Joseph Darlington
Publisher: Lulu.com
Total Pages: 246
Release: 2010-09-01
Genre: Conduct of life
ISBN: 0557557100

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Being James Bond is dedicated to learning and exploring all we need to know so that we can experience life the way James Bond does. It's a 'how-to' guide, on anything James Bond can do or has done. If James Bond can do it, we can do it!


The Failures of Public Art and Participation

The Failures of Public Art and Participation
Author: Cameron Cartiere
Publisher: Taylor & Francis
Total Pages: 241
Release: 2022-08-25
Genre: Art
ISBN: 1000631427

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This collection of original essays takes a multi-disciplinary approach to explore the theme of failure through the broad spectrum of public art and social practice. The anthology brings together practicing artists, curators, activists, art writers, administrators, planners, and educators from around the world to offer differing perspectives on the many facets of failure in commissioning, planning, producing, evaluating, and engaging communities in the continually evolving field of art in the public realm. As such, this book offers a survey of currently unexplored and interconnected thinking, and provides a much-needed critical voice to the commissioning of public and participatory arts. The volume includes case studies from the UK, the US, China, Cuba, and Denmark, as well as discussions of digital public art collections. The Failures of Public Art and Participation will be of interest for students and scholars of visual arts, design and architecture interested in how art in the public realm fits within social and political contexts.


Graffiti Grrlz

Graffiti Grrlz
Author: Jessica Nydia Pabón-ón
Publisher: NYU Press
Total Pages: 276
Release: 2018-06-22
Genre: Music
ISBN: 1479806153

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An inside look at women graffiti artists around the world Since the dawn of Hip Hop graffiti writing on the streets of Philadelphia and New York City in the late 1960s, writers have anonymously inscribed their tag names on trains, buildings, and bridges. Passersby are left to imagine who the author might be, and, despite the artists’ anonymity, graffiti subculture is seen as a “boys club,” where the presence of the graffiti girl is almost unimaginable. In Graffiti Grrlz, Jessica Nydia Pabón-Colón interrupts this stereotype and introduces us to the world of women graffiti artists. Drawing on the lives of over 100 women in 23 countries, Pabón-Colón argues that graffiti art is an unrecognized but crucial space for the performance of feminism. She demonstrates how it builds communities of artists, reconceptualizes the Hip Hop masculinity of these spaces, and rejects notions of “girl power.” Graffiti Grrlz also unpacks the digital side of Hip Hop graffiti subculture and considers how it widens the presence of the woman graffiti artist and broadens her networks, which leads to the formation of all-girl graffiti crews or the organization of all-girl painting sessions. A rich and engaging look at women artists in a male-dominated subculture, Graffiti Grrlz reconsiders the intersections of feminism, hip hop, and youth performance and establishes graffiti art as a game that anyone can play.