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| Author | : Mary G. Wolfe |
| Publisher | : Goodheart-Wilcox Publisher |
| Total Pages | : 0 |
| Release | : 2018-02-21 |
| Genre | : Business & Economics |
| ISBN | : 9781635631494 |
"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."
| Author | : Marian H. Jernigan |
| Publisher | : Prentice Hall |
| Total Pages | : 618 |
| Release | : 1990 |
| Genre | : Business & Economics |
| ISBN | : |
Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.
| Author | : James Clark |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 328 |
| Release | : 2020-11-16 |
| Genre | : Business & Economics |
| ISBN | : 1350304891 |
Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists
| Author | : Gaynor Lea-Greenwood |
| Publisher | : John Wiley & Sons |
| Total Pages | : 231 |
| Release | : 2013-03-18 |
| Genre | : Design |
| ISBN | : 1405150602 |
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
| Author | : Rosy Boardman |
| Publisher | : Routledge |
| Total Pages | : 241 |
| Release | : 2020-05-10 |
| Genre | : Business & Economics |
| ISBN | : 0429868987 |
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
| Author | : Caroline Le Bon |
| Publisher | : Business Expert Press |
| Total Pages | : 136 |
| Release | : 2014-10-10 |
| Genre | : Business & Economics |
| ISBN | : 160649905X |
Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products’ success while communicating and managing customers’ image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers’ best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.
| Author | : Penny Gill |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 530 |
| Release | : 2012-05-24 |
| Genre | : Business & Economics |
| ISBN | : 1609019296 |
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.
| Author | : Patricia Mink Rath |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 508 |
| Release | : 2023-03-09 |
| Genre | : Business & Economics |
| ISBN | : 1501382233 |
Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses, this text explains the motivation behind consumer choice and purchase written in a clear manner with industry examples. This text will cover updates in technology and social media, which have changed the landscape of the fashion market. Discussion of the pandemic, diversity, sustainability, and ethical practices are also included. Student activities, mini-projects, and brand new “Just-in-Case” case studies promote application of the text concepts for a complete understanding of The Why of the Buy. STUDIO Features Include: - Self-assessment quizzes to test yourself on what you have just read - Flashcards of key terms and concepts covered in the book Instructor Resources - Instructor's Guide to help incorporate the text into your classroom -The Test Bank includes sample test questions for each chapter - PowerPoint Slides for every chapter
| Author | : Mary G. Wolfe |
| Publisher | : Goodheart-Wilcox Publisher |
| Total Pages | : 0 |
| Release | : 2013-05-30 |
| Genre | : Clothing trade |
| ISBN | : 9781619604926 |
Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. It gives an in-depth view of the entire textile/apparel/retail soft goods chain. It also offers a comprehensive study of retail and economic fundamentals and strategies for retail success. Fashion Marketing & Merchandising has hundreds of color photographs and other illustrations to add interest and a deeper understanding of its content. It contains an extensive glossary that defines fashion, apparel, and related business terms used by industry professionals. - Introduction.
| Author | : Mary D. Troxell |
| Publisher | : Gregg Division McGraw-Hill |
| Total Pages | : 554 |
| Release | : 1981 |
| Genre | : Business & Economics |
| ISBN | : |
