Fashion Merchandising PDF Download
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Author | : James Clark |
Publisher | : Bloomsbury Publishing |
Total Pages | : 328 |
Release | : 2020-11-16 |
Genre | : Business & Economics |
ISBN | : 1350304891 |
Download Fashion Merchandising Book in PDF, ePub and Kindle
Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists
Author | : Stacy Stewart Smith |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 1460 |
Release | : 2014-02-07 |
Genre | : Computers |
ISBN | : 1628924489 |
Download CAD for Fashion Design and Merchandising Book in PDF, ePub and Kindle
It takes more than raw talent and passion to make it in today's global apparel and accessories markets-excellent computer-aided design skills are a prerequisite. CAD for Fashion Design and Merchandising allows students to immediately begin creating digital fashion presentations using Adobe Illustrator® and Photoshop®. This book takes an integrated approach, allowing students to master the three-dimensional benefits of combining the two software programs. Colorful illustrations accompany easy, step-by-step tutorials that are geared toward students at the beginner and intermediate levels. Because the book uses fashion photography rather than hand-drawn illustrations as a basis for demonstrating the proportion of fashion croquis, instructors will be able to evaluate students' mastery of digital illustration regardless of their hand-drawing skills, and students will benefit from a seamless transition from creative thought to digital rendering.
Author | : Virginia Grose |
Publisher | : Bloomsbury Publishing |
Total Pages | : 186 |
Release | : 2011-12-28 |
Genre | : Business & Economics |
ISBN | : 294044739X |
Download Basics Fashion Management 01: Concept to Customer Book in PDF, ePub and Kindle
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
Author | : Phyllis Borcherding |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 231 |
Release | : 2007-02-02 |
Genre | : Design |
ISBN | : 1609014243 |
Download Developing and Branding the Fashion Merchandising Portfolio Book in PDF, ePub and Kindle
A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.
Author | : Rosy Boardman |
Publisher | : Routledge |
Total Pages | : 241 |
Release | : 2020-05-10 |
Genre | : Business & Economics |
ISBN | : 0429868987 |
Download Fashion Buying and Merchandising Book in PDF, ePub and Kindle
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
Author | : Elaine Stone |
Publisher | : Gregg Division McGraw-Hill |
Total Pages | : 472 |
Release | : 1990 |
Genre | : Business & Economics |
ISBN | : |
Download Fashion Merchandising Book in PDF, ePub and Kindle
Author | : Mary G. Wolfe |
Publisher | : Goodheart-Wilcox Publisher |
Total Pages | : 0 |
Release | : 2018-02-21 |
Genre | : Business & Economics |
ISBN | : 9781635631494 |
Download Fashion Marketing & Merchandising Book in PDF, ePub and Kindle
"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."
Author | : Tim Jackson |
Publisher | : Bloomsbury Publishing |
Total Pages | : 216 |
Release | : 2017-03-14 |
Genre | : Business & Economics |
ISBN | : 0230365140 |
Download Mastering Fashion Buying and Merchandising Management Book in PDF, ePub and Kindle
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Author | : Mary G. Wolfe |
Publisher | : Goodheart-Willcox Pub |
Total Pages | : 288 |
Release | : 2003 |
Genre | : Juvenile Nonfiction |
ISBN | : 9781566378925 |
Download The World of Fashion Merchandising Book in PDF, ePub and Kindle
- Describes the latest concepts of manufacturing, mass customization and niche specialization; trends in globalization; and environmental issues. - Explains new computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing.
Author | : Dimitri Koumbis |
Publisher | : Bloomsbury Publishing |
Total Pages | : 245 |
Release | : 2020-08-06 |
Genre | : Business & Economics |
ISBN | : 1350195006 |
Download Fashion Retailing Book in PDF, ePub and Kindle
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.