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| Author | : Mary G. Wolfe |
| Publisher | : Goodheart-Wilcox Publisher |
| Total Pages | : 0 |
| Release | : 2018-02-21 |
| Genre | : Business & Economics |
| ISBN | : 9781635631494 |
"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."
| Author | : Marian H. Jernigan |
| Publisher | : Prentice Hall |
| Total Pages | : 618 |
| Release | : 1990 |
| Genre | : Business & Economics |
| ISBN | : |
Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.
| Author | : Rosy Boardman |
| Publisher | : Routledge |
| Total Pages | : 241 |
| Release | : 2020-05-10 |
| Genre | : Business & Economics |
| ISBN | : 0429868987 |
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
| Author | : Gaynor Lea-Greenwood |
| Publisher | : John Wiley & Sons |
| Total Pages | : 231 |
| Release | : 2013-03-18 |
| Genre | : Design |
| ISBN | : 1405150602 |
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
| Author | : Mary G. Wolfe |
| Publisher | : Goodheart-Wilcox Publisher |
| Total Pages | : 0 |
| Release | : 2013-05-30 |
| Genre | : Clothing trade |
| ISBN | : 9781619604926 |
Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. It gives an in-depth view of the entire textile/apparel/retail soft goods chain. It also offers a comprehensive study of retail and economic fundamentals and strategies for retail success. Fashion Marketing & Merchandising has hundreds of color photographs and other illustrations to add interest and a deeper understanding of its content. It contains an extensive glossary that defines fashion, apparel, and related business terms used by industry professionals. - Introduction.
| Author | : Phyllis Borcherding |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 231 |
| Release | : 2007-02-02 |
| Genre | : Design |
| ISBN | : 1609014243 |
A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.
| Author | : Virginia Grose |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 186 |
| Release | : 2011-12-28 |
| Genre | : Business & Economics |
| ISBN | : 294044739X |
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
| Author | : Mary G. Wolfe |
| Publisher | : Goodheart-Wilcox Publisher |
| Total Pages | : 655 |
| Release | : 2017-11 |
| Genre | : Business & Economics |
| ISBN | : 9781635631456 |
"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."
| Author | : Tim Jackson |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 216 |
| Release | : 2017-03-14 |
| Genre | : Business & Economics |
| ISBN | : 0230365140 |
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
| Author | : Mary Wolfe |
| Publisher | : Goodheart-Wilcox Publisher |
| Total Pages | : 0 |
| Release | : 2008-06-27 |
| Genre | : Fashion merchandising |
| ISBN | : 9781590709207 |
Designed to help students review content, apply knowledge, and develop critical-thinking skills. A wide variety of activities are provided for various learning styles. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
