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| Author | : Eugene Albert Nida |
| Publisher | : John Benjamins Publishing |
| Total Pages | : 172 |
| Release | : 2003-01-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9789027226013 |
A discussion of the problems encountered translating the Bible into many different languages.
| Author | : Rosemary C. Salomone |
| Publisher | : Oxford University Press |
| Total Pages | : 489 |
| Release | : 2022 |
| Genre | : English language |
| ISBN | : 0190625619 |
A sweeping account of the global rise of English and the high-stakes politics of languageSpoken by a quarter of the world's population, English is today's lingua franca- - its common tongue. The language of business, popular media, and international politics, English has become commodified for its economic value and increasingly detached from any particular nation. This meteoric "riseof English" has many obvious benefits to communication. Tourists can travel abroad with greater ease. Political leaders can directly engage their counterparts. Researchers can collaborate with foreign colleagues. Business interests can flourish in the global economy.But the rise of English has very real downsides as well. In Europe, imperatives of political integration and job mobility compete with pride in national language and heritage. In the United States and England, English isolates us from the cultural and economic benefits of speaking other languages.And in countries like India, South Africa, Morocco, and Rwanda, it has stratified society along lines of English proficiency.In The Rise of English, Rosemary Salomone offers a commanding view of the unprecedented spread of English and the far-reaching effects it has on global and local politics, economics, media, education, and business. From the inner workings of the European Union to linguistic battles over influence inAfrica, Salomone draws on a wealth of research to tell the complex story of English - and, ultimately, to argue for English not as a force for domination but as a core component of multilingualism and the transcendence of linguistic and cultural borders.
| Author | : Mark Forsyth |
| Publisher | : Penguin |
| Total Pages | : 305 |
| Release | : 2012-10-02 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0425260798 |
This perfect gift for readers, writers, and literature majors alike unearths the quirks of the English language. For example, do you know why a mortgage is literally a “death pledge”? Why guns have girls’ names? Why “salt” is related to “soldier”? Discover the answers to all of these etymological questions and more in this fascinating book for fans of of Eats, Shoots & Leaves. The Etymologicon is a completely unauthorized guide to the strange underpinnings of the English language. It explains how you get from “gruntled” to “disgruntled”; why you are absolutely right to believe that your meager salary barely covers “money for salt”; how the biggest chain of coffee shops in the world connects to whaling in Nantucket; and what, precisely, the Rolling Stones have to do with gardening. This witty book will awake the linguist in you and illuminate the hidden meanings behind common words and phrases, tracing their evolution through all of their surprising paths throughout history.
| Author | : Arika Okrent |
| Publisher | : Random House |
| Total Pages | : 354 |
| Release | : 2009-05-19 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0385529716 |
Here is the captivating story of humankind’s enduring quest to build a better language—and overcome the curse of Babel. Just about everyone has heard of Esperanto, which was nothing less than one man’s attempt to bring about world peace by means of linguistic solidarity. And every Star Trek fan knows about Klingon. But few people have heard of Babm, Blissymbolics, Loglan (not to be confused with Lojban), and the nearly nine hundred other invented languages that represent the hard work, high hopes, and full-blown delusions of so many misguided souls over the centuries. With intelligence and humor, Arika Okrent has written a truly original and enlightening book for all word freaks, grammar geeks, and plain old language lovers.
| Author | : Rajinder Dudrah |
| Publisher | : |
| Total Pages | : 336 |
| Release | : 2020-05-05 |
| Genre | : Education |
| ISBN | : 9781783749300 |
Creative Multilingualism: A Manifesto is a welcome contribution to the field of modern languages, highlighting the intricate relationship between multilingualism and creativity, and, crucially, reaching beyond an Anglo-centric view of the world.
| Author | : Sally Hogshead |
| Publisher | : Harper Collins |
| Total Pages | : 291 |
| Release | : 2010-01-21 |
| Genre | : Business & Economics |
| ISBN | : 0061966169 |
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
| Author | : Gaston Dorren |
| Publisher | : Atlantic Monthly Press |
| Total Pages | : 408 |
| Release | : 2018-12-04 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0802146724 |
“Babel is an endlessly interesting book, and you don’t have to have any linguistic training to enjoy it . . . it’s just so much fun to read.” —NPR English is the world language, except that 80 percent of the world doesn’t speak it. Linguist Gaston Dorren calculates that to speak fluently with half of the world’s people in their mother tongues, you’d need to know no fewer than twenty languages. In Babel, he sets out to explore these top twenty world languages, which range from the familiar (French, Spanish) to the surprising (Malay, Javanese, Bengali). Whisking readers along on a delightful journey, he traces how these languages rose to greatness while others fell away, and shows how speakers today handle the foibles of their mother tongues. Whether showcasing tongue-tying phonetics, elegant but complicated writing scripts, or mind-bending quirks of grammar, Babel vividly illustrates that mother tongues are like nations: each has its own customs and beliefs that seem as self-evident to those born into it as they are surprising to outsiders. Babel reveals why modern Turks can’t read books that are a mere 75 years old, what it means in practice for Russian and English to be relatives, and how Japanese developed separate “dialects” for men and women. Dorren also shares his experiences studying Vietnamese in Hanoi, debunks ten myths about Chinese characters, and discovers the region where Swahili became the lingua franca. Witty and utterly fascinating, Babel will change how you look at and listen to the world. “Word nerds of every strain will enjoy this wildly entertaining linguistic study.” —Publishers Weekly (starred review)
| Author | : Zoran Nikolic |
| Publisher | : HarperCollins UK |
| Total Pages | : 274 |
| Release | : 2021-10-14 |
| Genre | : Foreign Language Study |
| ISBN | : 0008524041 |
We communicate through the spoken and written word and language has evolved over the centuries. Many languages have survived although only in small pockets throughout the world. This book explores a selection of those languages.
| Author | : Michael Adams |
| Publisher | : Oxford University Press |
| Total Pages | : |
| Release | : 2011-10-27 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0191631604 |
How are languages invented? Why are they invented? Who uses them? What are the cultural effects of invented languages? This fascinating book looks at all manner of invented languages and explores the origins, purpose, and usage of these curious artefacts of culture. Written by experts in the field, chapters discuss languages from Esperanto to Klingon and uncover the motives behind their creation, and the outcomes of their existence. Introduction by Michael Adams Linking all invented languages, Michael Adams explains how creating a language is intimidating work; no one would attempt to invent one unless driven by a serious purpose or aspiration. He explains how the origin and development of each invented language illustrates inventors' and users' dissatisfaction with the language(s) already available to them, and how each invented language expresses one or more of a wide range of purposes and aspirations: political, social, aesthetic, intellectual, and technological. Chapter 1: International Auxiliary Languages by Arden Smith From the mythical Language of Adam to Esperanto and Solrésol, this chapter looks at the history, linguistics, and significance of international or universal languages (including sign languages). Chapter 2: Invented Vocabularies: Newspeak and Nadsat by Howard Jackson Looking at the invented vocabularies of science fiction, for example 1984's 'Newspeak' and Clockwork Orange's 'Nadsat', this chapter discusses the feasibility of such vocabularies, the plausibility of such lexical change, and the validity of the Sapir-Whorfian echoes heard in such literary experiments. Chapter 3: 'Oirish' Inventions: James Joyce, Samuel Beckett, Paul Muldoon by Stephen Watt This chapter looks at literary inventions of another kind, nonsense and semi-nonsense languages, including those used in the works of James Joyce and Samuel Beckett. Chapter 4: Tolkien's Invented Languages by Edmund Weiner Focussing on the work of the accomplished philologist J.R.R. Tolkien, the fifteen languages he created are considered in the context of invented languages of other kinds. Chapter 5: Klingon and other Science Fiction Languages by Marc Okrand, Judith Hendriks-Hermans, and Sjaak Kroon Klingon is the most fully developed of fictional languages (besides Tolkien's). Used by many, this chapter explores the speech community of 'Trekkies', alongside other science fiction vocabularies. Chapter 6: Logical Languages by Michael Adams This chapter introduces conlangs, 'constructed languages'. For example, Láaden, created to express feminine experience better than 'patriarchal' languages. Chapter 7: Gaming Languages and Language Games by James Portnow Languages and games are both fundamentally interactive, based on the adoption of arbitrary sign systems, and come with a set of formal rules which can be manipulated to express different outcomes. This being one of the drivers for the popularity of invented languages within the gaming community, James Portnow looks at several gaming languages and language games, such as Gargish, D'ni, Simlish, and Logos. Chapter 8: Revitalized Languages as Invented Languages by Suzanne Romaine The final chapter looks at language continuation, renewal, revival, and resurrection - in the cases of Gaelic, Welsh, Cornish, and Breton - as well as language regulation.
| Author | : Xiao-lei Wang |
| Publisher | : Multilingual Matters |
| Total Pages | : 234 |
| Release | : 2008-11-06 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1847695671 |
This book is based on an eleven-year observation of two children who were simultaneously exposed to three languages from birth. It tells the story of two parents from different cultural, linguistic, and ethnic-racial backgrounds who joined to raise their two children with their heritage languages outside their native countries. It also tells the children’s story and the way they negotiated three cultures and languages and developed a trilingual identity. It sheds light on how parental support contributed to the children’s simultaneous acquisition of three languages in an environment where the main input of the two heritage languages came respectively from the father and from the mother. It addresses the challenges and the unique language developmental characteristics of the two children during their trilingual acquisition process.
