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| Author | : Sally Hogshead |
| Publisher | : Harper Collins |
| Total Pages | : 291 |
| Release | : 2010-01-21 |
| Genre | : Business & Economics |
| ISBN | : 0061966169 |
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
| Author | : Sally Hogshead |
| Publisher | : HarperCollins |
| Total Pages | : 236 |
| Release | : 2016-04-26 |
| Genre | : Business & Economics |
| ISBN | : 0062405934 |
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Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
| Author | : Tim Kurkjian |
| Publisher | : Macmillan |
| Total Pages | : 253 |
| Release | : 2016-05-03 |
| Genre | : Sports & Recreation |
| ISBN | : 1250077931 |
Download I'm Fascinated by Sacrifice Flies Book in PDF, ePub and Kindle
The New York Times Bestseller! In the aftermath of the Steroid Era that stained the game of baseball, at a time when so many players are so rich and therefore have a sense of entitlement that they haven't earned, ESPN baseball commentator Tim Kurkjian shows readers how to love the game more than ever, with incredible insight and stories that are hilarious, heartbreaking, and revealing. From what Pete Rose was doing in the batting cage a few minutes after getting out of prison, to why everyone strikes out these days and why no one seems to care, I'm Fascinated By Sacrifice Flies will surprise even longtime baseball fans. Tim explains the fear factor in the game, and what it feels like to get hit by a pitch; Adam LaRoche wanted to throw up in the batter's box. He examines the game's superstitions: Eliot Johnson's choice of bubble gum, a poker chip in Sean Burnett's back pocket. He unearths the unwritten rules of the game, takes readers inside ESPN, and reveals how Tony Gwynn made baseball so much more fun to watch. And, of course, Tim will explain to readers why he is fascinated by sacrifice flies.
| Author | : Kim Bendheim |
| Publisher | : OR Books |
| Total Pages | : 218 |
| Release | : 2021-04-27 |
| Genre | : |
| ISBN | : 9781682192061 |
Download Maude Gonne Book in PDF, ePub and Kindle
Maud Gonne, the legendary woman known as the Irish Joan of Arc, left her mark on everyone she met. She famously won the devotion of one of the greatest poets of the age, William Butler Yeats. Born into tremendous privilege, she allied herself with rebels and the downtrodden and openly defied what was at the time the world's most powerful empire. She was an actress, a journalist and an activist for the cause of Irish independence. Ignoring the threat of social ostracism, she had several children out of wedlock. She was an independent woman who charted her own course. Yet Maud Gonne was also a lifelong anti-semite, someone who, even after the horrors of the Second World War, could not summon sympathy for the millions murdered by the Nazis. A believer in the occult and in reincarnation, she took mescaline with Yeats to enhance visions of mythic Irish heroes and heroines, and in mid-life converted to Catholicism in order to marry her husband, the Irish Catholic war hero John MacBride. What motivated this extraordinary person? Kim Bendheim has long been fascinated by Maud Gonne's perplexing character, and here gives us an intensely personal assessment of her thrilling life. The product of much original research, including interviews with Gonne's equally vivid, unconventional descendants, The Fascination of What's Difficult is a portrait of a powerful woman who, despite her considerable flaws, continues to inspire.
| Author | : Harris, Oliver |
| Publisher | : SIU Press |
| Total Pages | : 314 |
| Release | : 2003 |
| Genre | : Beats (Persons) in literature |
| ISBN | : 9780809388226 |
Download William Burroughs and the Secret of Fascination Book in PDF, ePub and Kindle
| Author | : Eugene Albert Nida |
| Publisher | : John Benjamins Publishing |
| Total Pages | : 172 |
| Release | : 2003-01-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9789027226013 |
Download Fascinated by Languages Book in PDF, ePub and Kindle
A discussion of the problems encountered translating the Bible into many different languages.
| Author | : Bertrice Small |
| Publisher | : Brava |
| Total Pages | : 0 |
| Release | : 2009 |
| Genre | : American fiction |
| ISBN | : 9780758246288 |
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A new anthology of erotic, sensuous historical romance tales presents four original tales, including "Mastering Lady Lucinda" by Bertrice Small, Susan Johnson's "Risking It All," "The Pleasure Game" by Thea Devine, and "A Man and a Woman" by Robin Schone.
| Author | : Fred D. Cavinder |
| Publisher | : Indiana University Press |
| Total Pages | : 404 |
| Release | : 1985-11-22 |
| Genre | : Biography & Autobiography |
| ISBN | : 9780253283207 |
Download The Indiana Book of Records, Firsts, and Fascinating Facts Book in PDF, ePub and Kindle
What the Guinness brothers have done for the records of the world, this book does for Indiana, whose resourceful inhabitants have blazed a bright trail of accomplishments in nearly every field. There is wonderful whimsy in this census of people who excel, excite, enthrall, and exceed the expectations of even the most eager Hoosierphile.
| Author | : Pat O'Reilly |
| Publisher | : |
| Total Pages | : 448 |
| Release | : 2016-08-11 |
| Genre | : |
| ISBN | : 9780956054494 |
Download Fascinated by Fungi Book in PDF, ePub and Kindle
| Author | : Patrick Kindig |
| Publisher | : LSU Press |
| Total Pages | : 190 |
| Release | : 2022-12-14 |
| Genre | : Literary Criticism |
| ISBN | : 0807179108 |
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Most cultural critics theorize modernity as a state of disenchanted distraction, one linked to both the rationalizing impulses of scientific and technological innovation and the kind of dispersed, fragmented attention that characterizes the experience of mass culture. Patrick Kindig’s Fascination, however, tells a different story, showing that many fin-de-siècle Americans were in fact concerned about (and intrigued by) the modern world’s ability to attract and fix attention in quasi-supernatural ways. Rather than being distracting, modern life in their view had an almost magical capacity to capture attention and overwhelm rational thought. Fascination argues that, in response to the dramatic scientific and cultural changes of the late nineteenth and early twentieth centuries, many American thinkers and writers came to conceive of the modern world as fundamentally fascinating. Describing such diverse phenomena as the electric generator, the movements of actresses, and ethnographic cinema as supernaturally alluring, they used the language of fascination to process and critique both popular ideologies of historical progress and the racializing logic upon which these ideologies were built. Drawing on an archive of primary texts from the fields of medicine, (para)psychology, philosophy, cultural criticism, and anthropology—as well as creative texts by Harriet Prescott Spofford, Charles Chesnutt, Theodore Dreiser, Paul Laurence Dunbar, Edward S. Curtis, Robert J. Flaherty, and Djuna Barnes—Kindig reconsiders what it meant for Americans to be (and to be called) modern at the turn of the twentieth century.
