Fairs And Exhibitions PDF Download
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| Author | : Warwick Frost |
| Publisher | : Routledge |
| Total Pages | : 253 |
| Release | : 2017-09-22 |
| Genre | : Business & Economics |
| ISBN | : 1315415275 |
Download Exhibitions, Trade Fairs and Industrial Events Book in PDF, ePub and Kindle
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management
| Author | : Erik Mattie |
| Publisher | : Princeton Architectural Press |
| Total Pages | : 274 |
| Release | : 1998 |
| Genre | : History |
| ISBN | : 9781568981321 |
Download World's Fairs Book in PDF, ePub and Kindle
As showcases of design, architecture, technology, industry and politics, world's fairs have served as overviews of society's accomplishments as well as barometers of the optimism for the future. While many of the products and ideas promoted at past fairs never materialized, many became commonplace: television, for example, was first shown at the 1939 New York fair. Similarly, while many buildings and landscapes built for fairs have become world-wide icons - the Eiffel Tower, the Crystal Palace, the Barcelona Pavilion, the Seattle Space Needle, the Buckminster Fuller Dome in Montreal - hundreds of splendid structures have been forgotten.
| Author | : Patricia Rossi |
| Publisher | : Springer |
| Total Pages | : 956 |
| Release | : 2019-04-01 |
| Genre | : Business & Economics |
| ISBN | : 3030025683 |
Download Finding New Ways to Engage and Satisfy Global Customers Book in PDF, ePub and Kindle
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
| Author | : John E. Findling |
| Publisher | : McFarland |
| Total Pages | : 0 |
| Release | : 2015-10-12 |
| Genre | : History |
| ISBN | : 9781476664507 |
Download Encyclopedia of World's Fairs and Expositions Book in PDF, ePub and Kindle
This encyclopedia contains individual histories of each of the nearly 100 World's Fairs and expositions held in more than 20 countries since 1851. This is a thorough revision and updating of the book originally published as A Historical Dictionary of World's Fairs and Expositions in 1990. The new entries include essays on the world's fairs to be held in Zaragoza, Spain, in 2008 and in Shanghai, China, in 2010. Many of the original essays have been revised and expanded. Topics covered include goods, tourism, nationalistic competition, architecture, art and culture, and "exhibition fatigue." Each fair history has its own annotated bibliography which provides, when possible, the location of relevant primary sources and comments on the quality of secondary sources. Appendices cover the Bureau of International Expositions, fair statistics, fair officials, fairs that did not qualify for inclusion, and fairs that were planned but never held. The book includes a foreword (and appendix) by Vicente Gonzalez Loscertales, the secretary general of the Bureau of International Expositions.
| Author | : Robert W. Rydell |
| Publisher | : University of Chicago Press |
| Total Pages | : 281 |
| Release | : 1993-11 |
| Genre | : History |
| ISBN | : 0226732371 |
Download World of Fairs Book in PDF, ePub and Kindle
In the depths of the Great Depression, when America's future seemed bleak, nearly one hundred million people visited expositions celebrating the "century of progress." These fairs fired the national imagination and served as cultural icons on which Americans fixed their hopes for prosperity and power. World of Fairs continues Robert W. Rydell's unique cultural history—begun in his acclaimed All the World's a Fair—this time focusing on the interwar exhibitions. He shows how the ideas of a few—particularly artists, architects, and scientists—were broadcast to millions, proclaiming the arrival of modern America—a new empire of abundance build on old foundations of inequality. Rydell revisits several fairs, highlighting the 1926 Philadelphia Sesquicentennial, the 1931 Paris Colonial Exposition, the 1933-34 Chicago Century of Progress Exposition, the 1935-36 San Diego California Pacific Exposition, the 1936 Dallas Texas Centennial Exposition, the 1937 Cleveland Great Lakes and International Exposition, the 1939-40 San Francisco Golden Gate International Exposition, the 1939-40 New York World's Fair, and the 1958 Brussels Universal Exposition.
| Author | : |
| Publisher | : |
| Total Pages | : 684 |
| Release | : 1974 |
| Genre | : Exhibitions |
| ISBN | : |
Download World Exhibits Book in PDF, ePub and Kindle
| Author | : Harald Bathelt |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 343 |
| Release | : 2014 |
| Genre | : Business & Economics |
| ISBN | : 0199643083 |
Download Trade Shows in the Globalizing Knowledge Economy Book in PDF, ePub and Kindle
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
| Author | : United States. Bureau of Foreign Commerce |
| Publisher | : |
| Total Pages | : 212 |
| Release | : 1955 |
| Genre | : Fairs |
| ISBN | : |
Download World Trade Information Service Book in PDF, ePub and Kindle
| Author | : Robert W. Rydell |
| Publisher | : Smithsonian Institution |
| Total Pages | : 177 |
| Release | : 2013-06-04 |
| Genre | : History |
| ISBN | : 1588343421 |
Download Fair America Book in PDF, ePub and Kindle
Since their inception with New York's Crystal Palace Exhibition in the mid-nineteenth century, world's fairs have introduced Americans to “exotic” pleasures such as belly dancing and the Ferris Wheel; pathbreaking technologies such as telephones and X rays; and futuristic architectural, landscaping, and transportation schemes. Billed by their promoters as “encyclopedias of civilization,” the expositions impressed tens of millions of fairgoers with model environments and utopian visions. Setting more than 30 world’s fairs from 1853 to 1984 in their historical context, the authors show that the expositions reflected and influenced not only the ideals but also the cultural tensions of their times. As mainstays rather than mere ornaments of American life, world’s fairs created national support for such issues as the social reunification of North and South after the Civil War, U.S. imperial expansion at the turn of the 20th-century, consumer optimism during the Great Depression, and the essential unity of humankind in a nuclear age.
| Author | : Julie K. Brown |
| Publisher | : Routledge |
| Total Pages | : 202 |
| Release | : 2018-11-06 |
| Genre | : History |
| ISBN | : 0429761953 |
Download Making Culture Visible Book in PDF, ePub and Kindle
First published in 2001. Making Culture Visible provides a fresh focus on the history of nineteenth-century photography. The narrative moves from a close focus on several selected events between 1847 and 1900, beginning with six industrial fairs of the 1840s-1860s to the looming presence of the Philadelphia Centennial Exhibition in the mid-1870s. The last two chapters deal with the exhibition work of the Smithsonian Institution’s US National Museum in the 1880s and finally the collecting and displays of public libraries in the 1890s. The evolution of the increasingly complex social function of photography is clearly demonstrated.
