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Consumer's Willingness to Pay for Organic Food in the Perspective of Meta-Analysis

Consumer's Willingness to Pay for Organic Food in the Perspective of Meta-Analysis
Author: Wei Xia
Publisher:
Total Pages: 0
Release: 2015
Genre:
ISBN:

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With the concern for the market of food safety, abundant researches on consumer's WTP for organic food have been carried out. With meta-analysis, this paper aims to confirm whether diverge estimates from various researches are relaible and to explore the sources of heterogenicity in terms of four espects: sampling err, socio-economic characteristics of sample, research methods and research objects. It shows that there is a wide range of WTPs among researches on organic food where the maximum value shoots up to 509.2% and the minimum value touches down to 2.3%. The sample size of empirical survey should be at least above 200. Open-ended question format, household randomly sampling method and personal interview survey are much more appreciated.


Consumer Willingness to Pay for Organic, Environmental and Country of Origin Attributes of Food Products

Consumer Willingness to Pay for Organic, Environmental and Country of Origin Attributes of Food Products
Author: Jason Michael Bienenfeld
Publisher:
Total Pages: 106
Release: 2014
Genre:
ISBN:

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The second essay takes a broader look at WTP estimates for organic foods by use of meta-analysis, where heterogeneity of values observed in the literature is explained by both factual and methodological sources. A total of 29 papers yields 132 observations for analysis and a meta-regression is estimated using percentage premium as the dependent variable and both product and study characteristics as independent variables. Factual heterogeneity explains 65% of the explained variation in percentage premium and includes variables describing the food type under study, year of the sample and sample representativeness. Methodological heterogeneity explains the remaining 35% of explained variation and includes variables describing the data elicitation method and study methodology. It is found that studies investigating organic fruits and organic foods that are sourced from animals have higher premiums, studies using contingent valuation methods have higher premiums, and that the degree of sample representativeness of a study has significant effects on premium estimates.


Factors Affecting Consumers Potential Willingness to Pay for Organic Food Products in Bangalore

Factors Affecting Consumers Potential Willingness to Pay for Organic Food Products in Bangalore
Author: Niharika Mishra
Publisher:
Total Pages:
Release: 2019
Genre:
ISBN:

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As different countries have different standards for products to be certified as “organic”, there is no common definition of “organic”. With increased concern of food safety and health issues, consumers have started turning towards organic products. Consumers' interest in organic food has been due to growing demand for food free from pesticides and chemical residues. Organic food enhances a balance of human, nature and other living organisms. It reduces considerably the use of artificial preservatives and therefore maintains the originality of food. This reduces the surplus use of harmful ingredients and thereby tries ensuring health. This study attempts to gain knowledge about consumer attitude towards organic food product consumption and to see the purpose of choosing these products and whether they are willing to pay premium price for these products or choosing manufacturers brand with similar health benefits. In this report, analysis on the availability and prices of different organic products including vegetables, groceries and other personal care products has been done. The customers" willingness to pay premium price for organic food is studied by finding the factors affecting their decision making while purchasing these products.


Organic Food

Organic Food
Author: Maurizio Canavari
Publisher: Springer Science & Business Media
Total Pages: 200
Release: 2007-12-31
Genre: Technology & Engineering
ISBN: 0387395822

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The book gives an overview of the organic food sector, both in Italy and in the US. It covers economic issues raised by organic farming, taking into account the consumer's needs but also the managerial and budget constraints experienced by the farmers. The book also details how agricultural economists perform analyses dealing with organic produce at different points in the supply chain.


Preference Heterogeneity and Willingness-To-Pay for Organic Food Products in Germany

Preference Heterogeneity and Willingness-To-Pay for Organic Food Products in Germany
Author: Rebecca Illichmann
Publisher: Cuvillier Verlag
Total Pages: 278
Release: 2014-03-07
Genre: Business & Economics
ISBN: 3736946457

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Over the last decade, the market for organic food products in Germany has grown steadily, as consumers become increasingly aware of credence characteristics of food products. The primary goal of this study is to integrate psychometric data into a choice experiment to examine preference heterogeneity among consumers and their willingness-to-pay for organic products. In particular, the role of trust and gender are considered in analysing both preferences and willingness-to-pay for organic products. The results of the mixed logit models reveal significant heterogeneity in preferences among consumers for the products examined. The second focus of this study is the effect of starting point bias on the willingness-to-pay estimates obtained. The use of different prices in the first choice set results in different distributions of choices and significantly different preferences and willingness-to-pay estimates in two otherwise identical choice set designs. The results of the latent class models indicate that consumers’ trust perceptions tend to significantly influence their preferences for organic food products. The findings of this study indicate that some consumer groups are willing to pay high price premiums for specific organic food products and, to some extent, for locally produced food. As there is consumer segmentation based on varying levels of trust and due to the heterogeneous preferences of the consumers, organic food marketing should increase its use of suitable communication strategies concerning quality attributes.


Good Corporation, Bad Corporation

Good Corporation, Bad Corporation
Author: Guillermo C. Jimenez
Publisher:
Total Pages: 228
Release: 2016
Genre: Social responsibility of business
ISBN:

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"This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study"--Provided by publisher.


Explaining Consumers' Willingness to Pay for Local and Organic Food Using Extended Theory of Planned Behavior Model

Explaining Consumers' Willingness to Pay for Local and Organic Food Using Extended Theory of Planned Behavior Model
Author: Tong Wu
Publisher:
Total Pages:
Release: 2012
Genre: Consumer behavior
ISBN:

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Organic food has witnessed rapid growth for more than two decades, while local food has gained popularity in recent years. This thesis was dedicated to investigate the motivations behind the intention and purchasing behavior of organic and local foods consumers employing an extended version of the Theory of Planned Behavior (TPB) model. Additionally, a Food Fashion Involvement (FFI) scale was developed to assist in explaining intention and WTP for trendy food. Eleven experimental sessions were conducted in Newark, Delaware using a sample of 128 subjects recruited from the surrounding region. Each session included several rounds of experimental auctions and questionnaires. Sweet corn and strawberry jams were chosen as experimental products respectively representing fresh and processed categories. Generally, participants exhibited the highest WTP for organic, followed by local food. For the analysis, two methods were adapted, factor analysis and tobit regression. Factor analysis was conducted on outcome beliefs and evaluation items. Latent factors were identified for consumers' perception of organic and local. Tobit regression models were constructed using intention and WTP as the dependent variables and social demographics, the FFI scale and the TPB items as independent variables. Results of the tobit regression suggested FFI scale to be a constructive predictor of intention and WTP, especially for fresh produce. Variables of the TPB demonstrated different significance across eight models, and General Attitude and Perceived Availability were found to have the most explanation power. In order to add more dimension to the study, models were compared from three angles, including intention versus WTP, organic versus local and fresh versus processed. Results implied that a high intention did not necessarily lead to a high WTP, vice versa. Additionally, the TPB model could predict organic purchasing intentions better than the local version. Models for fresh products also demonstrated more significance than the processed ones.


Consumer Perception of Food Attributes

Consumer Perception of Food Attributes
Author: Shigeru Matsumoto
Publisher: CRC Press
Total Pages: 351
Release: 2018-06-19
Genre: Science
ISBN: 1315296195

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Food credence attributes are food features that are difficult to verify even after consumption. Consumers, today, are concerned about many food credence attributes, including animal rights, contamination risk, fair trade practice, genetic modification, geographical origin, and organic farming. For the past several decades, many scholars have analyzed the value consumers place on credence attributes and have reported that consumers will pay a premium for foods with these desirable properties. In addition, their studies reveal that individual consumers place greater importance on some credence attributes than others. For example, some are seriously concerned about animal welfare, while others are solely concerned about food safety. One of the objectives of this book is to summarize recent empirical findings from scholarly works on how consumers value food credence attributes. Such knowledge would benefit producers, processors, retailers, and policy makers. Another objective of this book is to discuss the effectiveness of the programs that have been introduced to strengthen the relationship between producers and consumers. Many programs have been developed to more effectively inform consumers regarding food production processes.