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| Publisher | : EyeforTravel |
| Total Pages | : 10 |
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| Publisher | : EyeforTravel |
| Total Pages | : 10 |
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| Publisher | : EyeforTravel |
| Total Pages | : 12 |
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| Publisher | : EyeforTravel |
| Total Pages | : 10 |
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| Author | : Youcheng Wang |
| Publisher | : CABI |
| Total Pages | : 380 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 1845937627 |
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
| Author | : Tony Simons |
| Publisher | : John Wiley & Sons |
| Total Pages | : 256 |
| Release | : 2008-10-14 |
| Genre | : Business & Economics |
| ISBN | : 0470445211 |
Corporate and government scandals continue to deepen our mistrust of leaders. While credibility is the foundation of effective leadership, most leaders struggle, and sometimes fail, to align their words and their actions. Now for the first time, leadership expert Tony Simons has measured the bottom-line value of business leaders who live by their word and actually do what they say they are going to do. In The Integrity Dividend, Tony Simons shows how leaders? personal integrity drives the profitability and overall success of their organization. This groundbreaking book is based in on solid research and reveals that businesses led by managers of higher integrity enjoy deeper employee commitment, lower turnover, superior customer service, and substantially higher profitability. This improved performance is the integrity dividend. Simons conducted dozens of focus groups, surveyed thousands of employees, collected financial and operational numbers, and interviewed over 100 senior executives and executive coaches. The book lays out the research clearly and provides proven tools for managing common integrity challenges. It offers guidance for building individual credibility and for creating an organizational culture of integrity and accountability. Throughout, Simons uses real-world insight and stories drawn from senior executives, line managers, and coaches. The Integrity Dividend is a fresh view of leadership at a time when it is most needed.
| Author | : Richard H. K. Vietor |
| Publisher | : Harvard University Press |
| Total Pages | : 474 |
| Release | : 1994 |
| Genre | : Business & Economics |
| ISBN | : 9780674169623 |
And Bank-America, caught short with bad loans and a deep recession in the early eighties, nearly failed before Sam Armacost and then Tom Clausen achieved an amazing turnaround in the mid-1980s.
| Author | : Santos, José Duarte |
| Publisher | : IGI Global |
| Total Pages | : 267 |
| Release | : 2019-08-30 |
| Genre | : Business & Economics |
| ISBN | : 1522597859 |
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
| Author | : Zheng Xiang |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 874 |
| Release | : 2014-01-08 |
| Genre | : Business & Economics |
| ISBN | : 3319039733 |
The papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and evaluation, search engine marketing and optimization, IT adoption and diffusion, virtual travel communities, mobile technologies, management information systems in tourism, eLearning, recommender systems for tourism businesses and destinations and electronic distribution for hospitality and travel products. This book covers the most significant topics contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.
| Author | : Dianne Dredge |
| Publisher | : Routledge |
| Total Pages | : 603 |
| Release | : 2014-10-03 |
| Genre | : Business & Economics |
| ISBN | : 1135018952 |
Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist. The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The Handbook is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content. Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.
